STELLANTIS Australia\u2019s operations are under renewed scrutiny following the company\u2019s decision to suspend imports of Fiat (and related Abarth) models indefinitely, leaving another of its European marques effectively absent from local showrooms.\u00a0<\/p>\n
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The move follows Peugeot importer Inchcape\u2019s recent decision to hand the French brand back to Stellantis, Citroen\u2019s withdrawal from Australia in late 2024 and Chrysler\u2019s departure in 2021 and comes amid mounting questions over the ability of Stellantis to sustain its extensive stable of brands in one of the world\u2019s most competitive new-vehicle markets.\u00a0<\/p>\n
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Since the formation of Stellantis in January 2021, not one of the company\u2019s Australian marques has delivered a sustained upward sales trajectory.\u00a0<\/p>\n
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Instead, brands including Alfa Romeo, Citroen, Fiat, Jeep and Peugeot have largely struggled to build momentum, despite significant investment in new products and an expanding global portfolio.\u00a0<\/p>\n
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Chinese brand Leapmotor has bucked the trend, although it has not yet stemmed the bleeding of sales among the broader Stellantis portfolio.\u00a0<\/p>\n
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While Ram and Maserati fall under the Stellantis umbrella, both are imported separately in Australia by the Ateco Group, so are not included in this article.\u00a0<\/p>\n
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The suspension of Fiat imports is the clearest indication yet that Stellantis\u2019 multi-brand strategy is failing to gain meaningful traction locally, leaving the company to increasingly consolidate around its stronger-performing nameplates while continuing to support existing Chrysler, Citroen, Fiat\/Abarth and Peugeot owners through its dealer network.\u00a0<\/p>\n
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Stellantis confirmed last week that it would suspend imports of all Fiat (and derivative Abarth models) passenger cars until further notice.\u00a0<\/p>\n
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The decision mirrors that taken with Citroen, which ended new-vehicle sales in Australia in 2024 after more than a century in the local market. At the time, Stellantis said it would continue to provide servicing and parts support for existing Citroen owners.\u00a0<\/p>\n
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Although Stellantis says Peugeot will live on here in some as-yet unconfirmed capacity, Fiat represents another casualty of Stellantis\u2019 increasingly challenged Australian strategy and provides further evidence of the difficulties the automotive giant has faced in asserting many of its European brands in a fiercely competitive local market.\u00a0<\/p>\n
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Italian brand Alfa Romeo has similarly struggled under Stellantis stewardship, falling from 618 sales during the group\u2019s first year of management in 2021 to 463 units at the end of last year \u2013 a decline of 25.1 per cent.\u00a0<\/p>\n
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In 2026, Alfa Romeo sales are down 50.7 per cent compared with the same period in 2025, despite the introduction of the more attainable Junior compact SUV in July last year.\u00a0<\/p>\n
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Fiat sales have fluctuated since Stellantis\u2019 takeover, rising sharply in 2023 before falling dramatically through to the end of 2025. From 739 sales at the end of 2021, Fiat volume fell 44.4 per cent to 411 units by the end of 2025.\u00a0<\/p>\n
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This year\u2019s sales performance is similarly disappointing, with year-on-year volume down 30.4 per cent to 144 units.\u00a0<\/p>\n
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Fiat Commercial models have fared better, even if their sales volumes remain well behind those of key segment competitors with 1277 deliveries in 2021 rising 20.7 per cent to 1541 units in 2025.\u00a0<\/p>\n
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Year-to-date sales for the Italian commercial vehicle brand stand at 753 units, or 6.4 per cent higher than at 30 June 2025.\u00a0<\/p>\n
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The sales picture for Jeep is considerably less positive. In 2021, Jeep sold 7762 vehicles in Australia, a figure that has steadily eroded as its model range has contracted. By the end of 2025, Jeep sales had fallen 80.2 per cent to just 1541 units.\u00a0<\/p>\n
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Year-to-date sales for the entire Jeep line-up stand at just 322 units, or 68.9 per cent fewer than over the same period in 2025.\u00a0<\/p>\n
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Stellantis\u2019 other French brand, Peugeot, is likewise struggling to maintain a meaningful presence.\u00a0<\/p>\n
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From annual sales of 2805 in 2021, the brand (which has a remarkable 123-year presence in Australia) fell 51.9 per cent to 1350 units by the end of the most recent full sales year in 2025.\u00a0<\/p>\n
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Year-to-date Peugeot sales stand at just 427 units, a year-on-year decrease of 41.1 per cent.\u00a0<\/p>\n
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Despite new entrant Leapmotor adding growing sales volume to the local Stellantis mix, the brand has so far remained well behind the traction achieved Chinese-made rivals in both segments in which it competes.\u00a0<\/p>\n
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Since Stellantis took control of FCA\u2019s former brands in 2021, cumulative sales across the marques it manages have fallen by 55.7 per cent, making it the worst-performing automotive group in the Australian market over that period.\u00a0<\/p>\n
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With several brands already removed from the Australian line-up and another now facing an uncertain future, the pressure is mounting on Stellantis to demonstrate that its remaining marques can establish a sustainable local presence.\u00a0<\/p>\n
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Alfa Romeo<\/p>\n
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Chrysler (officially discontinued in 2021)\u00a0<\/p>\n
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Citroen (officially discontinued in 2024)\u00a0<\/p>\n
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Fiat (imports paused in 2026)\u00a0<\/p>\n
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Fiat Professional\u00a0<\/p>\n
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Jeep\u00a0<\/p>\n
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Leapmotor (introduced in 2024)\u00a0<\/p>\n
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Peugeot\u00a0<\/p>\n
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Total\u00a0<\/p>\n
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*Sales figures supplied courtesy of the Federal Chamber of Automotive Industries.\u00a0<\/p>\n
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