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Stellantis to Focus on Four Core BrandsMotorTrend – MotorTrend <\/p>\n Stellantis to Focus on Four Core BrandsMotorTrend – MotorTrend <\/p>\n
Although some people are barely aware of the parent company of Dodge<\/a>, Jeep, Fiat, and Ram, Stellantis owns more than just those four truck and SUV brands<\/a> in the U.S. In fact, it\u2019s the planet\u2019s fourth-largest automaker by sales as it also owns Peugeot, Opel, Lancia, Vauxhall, Citro\u00ebn, and DS Automobiles. Stellantis has tried to spread the love around as much as possible, but now it seems its latest CEO, Antonio Filosa, has chosen four favorites as Stellantis\u2019 core brands. According to a report, those four will be Jeep, Ram, Fiat, and Peugeot.<\/p>\n Reuters reports that Filosa\u2019s new long-term strategy<\/a> will focus primarily on funding those four brands as they are the most popular and profitable on an international scale. Jeep and Ram are probably no-brainers here in the U.S.; that same report shows that they are sales leaders for 2025, with Jeep sitting at a 47 percent share and Ram at 34 percent. That\u2019s why Filosa made Jeeps and V-8s Stellantis\u2019 primary focus<\/a> for its North American strategy. Globally, Jeep has a 7 percent share of sales while Peugeot sits as Stellantis\u2019 sales leader at 34 percent.<\/p>\n For people who mostly pay attention to U.S. sales, Fiat being considered \u201cpopular\u201d enough to be a \u201ccore brand\u201d is probably a surprise considering it only sold 84 vehicles in total in Q4 2025 and 155 vehicles so far in 2026. Globally, however, the Italian small car marque does quite well for itself, sitting at 14 percent of sales, as smaller cars and EVs are doing much better in other countries than they are in the U.S.<\/a><\/p>\n Indeed, that\u2019s why the focus on Jeep and Ram makes sense, but why isn\u2019t Dodge listed among them? Most of the reason is because it barely registers on Stellantis\u2019 global sales chart. The other is that Dodge also lags Chrysler in U.S. sales; despite only offering the Pacifica minivan, Chrysler sits at 10 percent of vehicles sold versus Dodge\u2019s 8 percent in 2025.<\/p>\n That shouldn\u2019t worry Dodge fans, however, as Dodge, Chrysler, and the other brands at Stellantis aren\u2019t going away. Instead, the strategy is to build models using technology from those four core marques while funding will become more regional or national, depending on their strength or potential outside those four. This also means we\u2019ll probably see more platform sharing like we already do with the Dodge Hornet and the Alfa Romeo Tonale<\/a>, for example. How that will work for something like the Dodge Charger into the future is unclear, but nothing indicates it\u2019s going away anytime soon<\/a>.<\/p>\n We\u2019ve reached out to Stellantis for comment, and we\u2019ll update once we hear more. But for now, the automotive world is waiting for Stellantis to release its Strategic Plan on May 21 as part of its Investor Day announcements.<\/p>\n","protected":false},"excerpt":{"rendered":"Stellantis to Focus on Four Core BrandsMotorTrend – MotorTrend Although some people are barely aware of the parent…\n","protected":false},"author":2,"featured_media":6396,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[378,110,138,171,111,103],"class_list":{"0":"post-6395","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stellantis","8":"tag-antonio-filosa","9":"tag-fiat","10":"tag-jeep","11":"tag-peugeot","12":"tag-ram","13":"tag-stellantis"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts\/6395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/comments?post=6395"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts\/6395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/media\/6396"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/media?parent=6395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/categories?post=6395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/tags?post=6395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} willia walker – MotorTrend <\/p>\n
Photo credit: Stellantis – MotorTrend
Photo credit: MotorTrend – MotorTrend
Photo credit: Stellantis – MotorTrend
Photo credit: Stellantis North America – MotorTrend
Photo credit: Stellantis – MotorTrend
Photo credit: Stellantis – MotorTrend
Photo credit: MotorTrend – MotorTrend
Photo credit: MotorTrend – MotorTrend
Photo credit: MotorTrend – MotorTrend
Photo credit: Courtesy of Manufacturer – MotorTrend
Photo credit: Jim Fets – MotorTrend
Photo credit: Jim Fets – MotorTrend
Photo credit: MotorTrend – MotorTrend
Photo credit: MotorTrend – MotorTrend <\/p>\n