![\"\"](\"http:\/\/tflstudios.wpenginepowered.com\/wp-content\/uploads\/2026\/03\/Jeep-Rewind-4-door-002-1280x853.webp\")
(Images: Stellantis)<\/p>\n(Images: Stellantis)<\/p>\n
No surprises which two brands Stellantis is focusing on here \u2014 but the other brands still aren\u2019t going anywhere.<\/p>\n
Stellantis, the entity comprising the former Fiat Chrysler Automobiles and Peugeot Group, is shifting its long-term strategy according to a recent report from Reuters<\/a>. The world\u2019s fourth-largest automaker will outline the new plan more specifically in Detroit on May 21, but before that, sources told the outlet the strategy hinges on four brands: Jeep, Ram, Peugeot and Fiat.<\/p>\n Though the Jeep and Ram brands are instantly recognizable to American audiences (Fiat is practically nonexistent in terms of sales these days), Stellantis\u2019 umbrella actually pulls together 14 brands worldwide. In addition to Jeep and Ram, it also controls Chrysler, Dodge, Fiat (and its Abarth performance division), Alfa Romeo, Maserati, Peugeot, Citro\u00ebn, DS Automobiles, Opel, Vauxhall and Lancia. However, CEO Antonio Filosa oversees the automaker at a time when it continues to struggle financially, writing down billions in losses as it pulls back on EVs. Its stock value has also plummeted in recent months, after hitting a peak in early 2024.<\/p>\n What is Filosa\u2019s plan? To focus on the brands that \u201creally matter\u201d, according to those within the company close to the matter. Specifically, and unlike his predecessor Carlos Tavares, Filosa aims to shift resources toward high-sales and high-profit brands from a regional perspective (i.e. North America vs. Europe vs. other markets). The four \u2018core brands\u2019 mentioned above will supposedly get a \u201cmaterial increase\u201d in funding. That shake-up pivots away from Tavares\u2019 tenure at the automaker\u2019s helm, during which he distributed Stellantis\u2019 resources more evenly \u2014 or away from North America as the automaker\u2019s potential profit engine, depending on your point of view.<\/p>\n So\u2026what does this mean for all the other brands?<\/p>\n With this latest revelation, a familiar question pops up. It\u2019s a question we\u2019ve been asking even before the Stellantis era: What happens to all the other brands? For example, what happens to Dodge and Chrysler under this new reported strategy?<\/p>\n Chrysler has been a particularly rich vein for speculation over the years, as this plan makes practically no mention of the brand, which currently makes just one product. The plan, as covered by Reuters through these internal sources, is not to sunset its lower-performing brands, at least for now. Instead, other brands will be used more tactically in certain markets. The four core brands may get the bulk of the funding, then the regional brands could see models built upon the same platforms with different designs to set them apart. <\/p>\n If that sounds familiar, like it\u2019s similar to GM\u2019s strategy when it had brands like Saturn, Pontiac, Saab, etc., that could be fairly close to the mark. Lacking specifics from the actual Investor Day presentation<\/a> next month, it\u2019s still a little unclear what this move means for some of the ancillary brands. The move does track with Stellantis\u2019 move to combine models onto a few select \u201cmulti-energy\u201d platforms like STLA Medium and STLA Large <\/a>to more efficiently manage development and production costs.<\/p>\n As ever, we\u2019ll have to wait and see when more details emerge on May 21. Expect to see a lot more on Jeep and Ram if you\u2019re focusing on the U.S. market, and more on Fiat and Peugeot if you\u2019re over in Europe, where those two brands represent nearly half the automakers\u2019 sales in the region.<\/p>\n","protected":false},"excerpt":{"rendered":"(Images: Stellantis) No surprises which two brands Stellantis is focusing on here \u2014 but the other brands still…\n","protected":false},"author":2,"featured_media":6745,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[5983,380,5984,5699,5985,4752,1215,1945,110,2975,5986,138,5987,394,171,1956,111,103,5988],"class_list":{"0":"post-6744","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stellantis","8":"tag-auto-market","9":"tag-automotive-news","10":"tag-automotive-trends","11":"tag-brand-strategy","12":"tag-car-companies","13":"tag-car-industry","14":"tag-electric-vehicles","15":"tag-fca","16":"tag-fiat","17":"tag-future-cars","18":"tag-global-brands","19":"tag-jeep","20":"tag-new-car-brands","21":"tag-new-models","22":"tag-peugeot","23":"tag-psa","24":"tag-ram","25":"tag-stellantis","26":"tag-stellantis-plan"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts\/6744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/comments?post=6744"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts\/6744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/media\/6745"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/media?parent=6744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/categories?post=6744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/tags?post=6744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/tflstudios.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/TFL-2026-Jeep-Grand-Cherokee-Review-3-1280x724.webp\")
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