![\"Lenzing](\"https:\/\/www.europesays.com\/netherlands\/wp-content\/uploads\/2026\/04\/TencelKingpinsAmsterdam.jpg\")
<\/p>\n\n\t\t\tpartnership<\/p>\n
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\t\t\t\t\t\t\t\t\tCourtesy of Lenzing<\/p>\n
\n\tKingpins Show Amsterdam was a respite from all the current concerns the industry is facing\u2014from wars, to rising raw material costs and uncertainty. When we gathered with the denim community at Sugar Factory, the perfect weather and event excitement put participants in a good mood.<\/p>\n
\n\tThe TENCEL\u2122 Denim team kicked off our time in Amsterdam ahead of the show with multiple events on Tuesday. Rimaks debuted their collection with Bossa, SM Denim, Lenzing and The Lycra Company with a happy hour at the House of Denim. Brands could come and see the manufacturer\u2019s collection, which included fabrics from Bossa that incorporated our TENCEL<\/a>\u2122 Lyocell \u2013 HV100 fibers to give the garments an authentic look with a soft hand feel. That same day, we attended Advance Denim\u2019s happy hour and Pioneer Denim\u2019s Storm of Love event in partnership with Tonello that included a tribute to Adriano Goldschmied and a runway show featuring the collection he created in partnership with the mill and Soko Chimica.<\/p>\n \n\tRead more on Carved in Blue<\/a>.<\/p>\n \n\tThis article is one of a series on\u00a0SJ Denim<\/a>\u00a0from Lenzing\u2019s\u00a0Carved in Blue<\/a>\u00a0denim blog. From conversations with the experts behind the mills that make some of the world\u2019s most-wanted denim to the global brands bringing novel denim made with\u00a0TENCEL<\/a>\u2122 Lyocell and Modal to the market,\u00a0Carved in Blue<\/a>\u00a0shares the stories of those whose roots run deep with denim. Visit\u00a0www.carvedinblue.tencel.com<\/a>.<\/p>\n \tSJ Newsletters<\/p>\n Receive Our Daily Newsletter & Special Offers<\/p>\n