{"id":22151,"date":"2026-04-29T14:55:25","date_gmt":"2026-04-29T14:55:25","guid":{"rendered":"https:\/\/www.europesays.com\/news\/22151\/"},"modified":"2026-04-29T14:55:25","modified_gmt":"2026-04-29T14:55:25","slug":"box-office-devil-wears-prada-2-to-stun-with-180m-global-opening","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/news\/22151\/","title":{"rendered":"Box Office: ‘Devil Wears Prada 2’ To Stun With $180M Global Opening"},"content":{"rendered":"

\n\tTypically it\u2019s the fanboys who fire off summer, but this year it\u2019s the fangirls as 20th Century Studios\/Disney\u2019s anticipated The Devil Wears Prada 2<\/a> looks to keep the box office pizzazz going after the success of Lionsgate\u2019s Michael<\/a><\/a>. Prada 2 is looking at a $73 million-$80 million domestic start for what could be a near $180M worldwide debut in an offshore footprint that\u2019s 100%.<\/p>\n

\n\tEssentially, a $100M international opening worthy of applause. <\/p>\n

\n\tWhile domestic tracking has risen to $73M, U.S.\/Canada presales of $20M indicate that an $80M start is in store for the sequel at 4,150 theaters. Those advance ticket sales are ahead of both Amazon MGM Studios\u2019 Project Hail Mary ($80.5M opening) and Dune: Part Two ($82.5M). Prada 2, which is arriving in theaters close to 20 years after the original, reteams that pic\u2019s director David Frankel with franchise cast members Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci. The sequel is expected to have a significantly bigger gravitational pull for all women than Gucci\u2019s spring collection. No reviews yet on Rotten Tomatoes, but not even a pan by Anna Wintour herself could slow the momentum for Devil Wears Prada 2 at the box office.<\/p>\n

\n\tWhile female-skewing movies are known to be frontloaded in their grosses, the hope is that the PG-13 Devil Wears Prada 2 has a longer runway than usual given that its second weekend will play into Mother\u2019s Day. In regards to this weekend\u2019s boost overseas, it\u2019s Labor Day on Friday, May 1, in Latin America and throughout Europe.<\/p>\n

\n\tAmong the pic\u2019s promotional partners looking to excite the 18-34 set are L\u2019Oreal, Dior (which makes a cameo in the film; Blunt\u2019s Emily is a force to be reckoned with there), Mercedes-Benz and Diet Coke.<\/p>\n

\n\tAlso sprucing up excitement as we head into Friday\u2019s runway launch: the pic\u2019s new single \u201cRunway\u201d from Lady Gaga and Doechii, which is performed in the pic, dropped Monday and has already clocked 3.1M views on YouTube.<\/p>\n

\n\tDevil Wears Prada 2 will have control of premium large-format screens at a count of 1,000, including all the Dolbys plus 100 ScreenX, and 200+ D-Box\/Motion screens. Previews start Thursday at 2 p.m.<\/p>\n

\n\tLionsgate\u2019s Michael, which is looking forward to an ease around -50% if not better (in the $45M-$50M range) will hold onto the Imax hubs. On Monday, Michael made $7.6M, taking its four-day cume to $104.8M.<\/p>\n

\t\t\t\t\t\t\"'Michael'<\/p>\n

\t\t\t\t\tJaafar Jackson in \u2018Michael\u2019<\/p>\n

\t\t\t\t\t\t\t\t\tLionsgate<\/p>\n

\n\tOverall, a great start to the summer, likely to rival a year ago when Marvel Studios\u2019 Thunderbolts* led a weekend where all pics totaled $144.2M. Already, 2026 per ComScore is coursing 14% ahead of the January 1-April 26 frame from a year ago with $2.57 billion. Last year ended with $8.8 billion.<\/p>\n

\n\tLike-to-like comps overseas are tricky when it comes to Devil Wears Prada 2. Universal\u2019s Wicked debuted to $73M, but that pic\u2019s offshore play wasn\u2019t strong due to the fact that the IP wasn\u2019t extremely well known abroad. Sex and the City 2, which was a while ago in 2010, opened to $50M offshore. Arguably, there\u2019s more nostalgia for Devil Wears Prada, which you\u2019ll remember was originally based on Lauren Weisberger\u2019s New York Times bestseller. She wrote two more novels: 2013\u2019s Revenge Wears Prada: The Devil Returns (which has a plot that\u2019s different from the film sequel written by returning screenwriter Aline Brosh McKenna) and 2018\u2019s\u00a0When Life Gives You Lululemons.<\/p>\n

\n\tGoing back to 2006 in reported grosses, Devil Wears Prada was very popular in Europe: the UK did $26.5M, Germany $23M+, Italy phenomenal at $19.3M, with Japan also very good with a near $15M and Australia more than $11M. That first pic opened to $27.5M domestic and legged out to $124.7M stateside and $326.5M global. Devil Wears Prada was also nominated for two Oscars: Best Actress for Streep for and Costume Design for Patricia Field.<\/p>\n

\n\tIn the states, there\u2019s also some counterprogramming, most of which is looking to open to $5M or less. This is led by Neon\u2019s Adam Scott horror pic Hokum, at 2,000 theaters and a 91% fresh score on RT. There\u2019s still more media to air this week in promotion of the film, which world premiered at SXSW. Angel Studios has the Andy Serkis-directed animated version of George Orwell\u2019s Animal Farm at 2,500 sites and low RT of 29%. Bob Yari\u2019s Magenta Light Studios has the Renny Harlin-directed Deep Water booked at 2,000 as well.<\/p>\n","protected":false},"excerpt":{"rendered":"Typically it\u2019s the fanboys who fire off summer, but this year it\u2019s the fangirls as 20th Century Studios\/Disney\u2019s…\n","protected":false},"author":2,"featured_media":22152,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[8,11473,9,13457,7],"class_list":{"0":"post-22151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-top-stories","8":"tag-headlines","9":"tag-michael","10":"tag-news","11":"tag-the-devil-wears-prada-2","12":"tag-top-stories"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@news\/116488576842945777","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts\/22151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/comments?post=22151"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts\/22151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/media\/22152"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/media?parent=22151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/categories?post=22151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/tags?post=22151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}