{"id":23532,"date":"2026-05-02T13:47:32","date_gmt":"2026-05-02T13:47:32","guid":{"rendered":"https:\/\/www.europesays.com\/news\/23532\/"},"modified":"2026-05-02T13:47:32","modified_gmt":"2026-05-02T13:47:32","slug":"berkshire-hathaways-shopping-extravaganza-draws-lighter-crowds-as-spotlight-shifts-to-greg-abel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/news\/23532\/","title":{"rendered":"Berkshire Hathaway\u2019s shopping extravaganza draws lighter crowds as spotlight shifts to Greg Abel"},"content":{"rendered":"<p>Squishmallow display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, Nebraska, May 1, 2026.<\/p>\n<p>Sarah Min | CNBC<\/p>\n<p>OMAHA, Nebraska \u2014 At the cavernous exhibit hall inside CHI Health Center Omaha, the annual &#8220;Berkshire Bazaar of Bargains&#8221; is still stocked with fan-favorite deals, just with a bit more breathing room this year.<\/p>\n<p>The 20,000-square-foot shopping event tied to <a href=\"https:\/\/www.cnbc.com\/quotes\/BRK.B\/\" rel=\"nofollow noopener\" target=\"_blank\">Berkshire Hathaway<\/a>&#8216;s annual meeting features its usual lineup: Warren Buffett-themed gear from Brooks Sports and chocolate coins from See&#8217;s Candies, alongside merchandise from dozens of subsidiaries. But unlike past years, lines were shorter and the crowds noticeably thinner.<\/p>\n<p>The event came as Buffett, the 95-year-old chairman who has defined the gathering for decades, is <a href=\"https:\/\/www.cnbc.com\/2026\/05\/01\/berkshire-hathaway-annual-meeting-new-era-warren-buffett-off-center-stage.html\" rel=\"nofollow noopener\" target=\"_blank\">no longer expected to headline<\/a> the marquee Q&amp;A session in the same way, ceding the spotlight to Greg Abel, who took over as CEO at the beginning of 2026. <\/p>\n<p>Abel made a point of stopping by every booth in the hall, greeting employees and shaking hands with shareholders. Lines of shareholders formed as he made his way through the hall. <\/p>\n<p>Greg Abel, CEO of Berkshire Hathaway, meets with shareholders at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, Nebraska, May 1, 2026.<\/p>\n<p>David A. Grogan | CNBC<\/p>\n<p>Squishmallows \u2014 the plush toy phenomenon owned by Jazwares that Berkshire gained through its 2022 acquisition of Alleghany Corporation \u2014 once again pulled in crowds, including for a new Abel-themed plush.<\/p>\n<p>Jeremy Padawer, president of Jazwares, told CNBC that Abel was &#8220;engaged, interested and involved,&#8221; noting the CEO helped design his own Squishmallow. The company also partnered with other Berkshire brands including BNSF Railway, NetJets, GEICO and See&#8217;s Candies on special-edition versions.<\/p>\n<p>Squishmallow display the Berkshire Hathaway Annual Shareholders Meeting in Omaha, NE on May 1, 2026.<\/p>\n<p>Sarah Min | CNBC<\/p>\n<p>Squishmallows on display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, NE on May 1, 2026.<\/p>\n<p>Yun Li | CNBC<\/p>\n<p>Squishmallows on display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, NE on May 1, 2026.<\/p>\n<p>Yun Li | CNBC<\/p>\n<p>Squishmallows on display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, NE on May 1, 2026.<\/p>\n<p>Yun Li | CNBC<\/p>\n<p>See&#8217;s Candies \u2014 one of Berkshire&#8217;s most iconic brands \u2014 leaned into the moment with shelves of themed chocolate treats and cardboard cutouts of Buffett and Abel playing hockey, a nod to Abel&#8217;s Canadian roots and well-known love of the sport.<\/p>\n<p>See&#8217;s Candies display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, NE on May 1, 2026.<\/p>\n<p>Yun Li | CNBC<\/p>\n<p>See&#8217;s Candies display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, NE on May 1, 2026.<\/p>\n<p>Yun Li | CNBC<\/p>\n<p>Brooks Running was also leaning into the Berkshire fandom, selling a 2026 special edition of its running shoes featuring &#8220;Berkshire Hathaway&#8221; branding along the side and on the insoles. <\/p>\n<p>Nearly 2,000 shareholders are expected to take part in the Brooks &#8220;Invest in Yourself&#8221; 5K fun run and walk on Sunday morning following the annual meeting, with participants set to tackle a new course this year.<\/p>\n<p>Berkshire Hathaway-branded Brooks running shoes on display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, Nebraska, May 1, 2026.<\/p>\n<p>Yun Li | CNBC<\/p>\n<p>Justin Boots display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, NE on May 1, 2026.<\/p>\n<p>Yun Li | CNBC<\/p>\n<p>A Pilot display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, NE on May 1, 2026.<\/p>\n<p>Yun Li | CNBC<\/p>\n<p>Signage for Marmon Holdings on display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, NE on May 1, 2026.<\/p>\n<p>Sarah Min | CNBC<\/p>\n<p>Correction: Jeremy Padawer is the president of Jazwares. An earlier version misstated his first name.<\/p>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Squishmallow display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, Nebraska, May 1, 2026. Sarah Min |&hellip;\n","protected":false},"author":2,"featured_media":23533,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[2880,646,1014,10,34,14398,8,1015,12,814,9,11,7,938],"class_list":{"0":"post-23532","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-top-stories","8":"tag-berkshire-hathaway-inc","9":"tag-breaking-news-business","10":"tag-breaking-news-investing","11":"tag-breaking-news-markets","12":"tag-business-news","13":"tag-greg-abel","14":"tag-headlines","15":"tag-investment-strategy","16":"tag-markets","17":"tag-nebraska","18":"tag-news","19":"tag-stock-markets","20":"tag-top-stories","21":"tag-wall-street"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@news\/116505296390662120","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts\/23532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/comments?post=23532"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts\/23532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/media\/23533"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/media?parent=23532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/categories?post=23532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/tags?post=23532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}