{"id":27355,"date":"2026-05-11T19:22:31","date_gmt":"2026-05-11T19:22:31","guid":{"rendered":"https:\/\/www.europesays.com\/news\/27355\/"},"modified":"2026-05-11T19:22:31","modified_gmt":"2026-05-11T19:22:31","slug":"venmos-biggest-makeover-in-years-comes-at-a-very-interesting-time","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/news\/27355\/","title":{"rendered":"Venmo&#8217;s biggest makeover in years comes at a very interesting time"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Venmo is rolling out a significant redesign over the coming months that aims to make the app more useful, social, and easier to navigate. This is the peer-to-peer payments app\u2019s biggest refresh since <a href=\"https:\/\/techcrunch.com\/2021\/07\/20\/venmo-removes-its-global-public-feed-in-a-significant-app-redesign\/\" rel=\"nofollow noopener\" target=\"_blank\">2021<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">The timing is notable. PayPal, which owns Venmo, is <a href=\"https:\/\/investor.pypl.com\/news-and-events\/news-details\/2026\/PayPal-Announces-Strategic-Reorganization-to-Accelerate-Growth\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">restructuring<\/a> to spin Venmo off as a stand-alone business unit \u2014 a move widely seen as laying the groundwork for a potential sale. Stripe has reportedly expressed interest in <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-02-24\/payments-processor-stripe-expresses-interest-in-paypal?embedded-checkout=true\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">buying PayPal<\/a> outright. In that context, a splashy redesign looks less like a routine update and more like a window-dressing job ahead of a transaction.<\/p>\n<p class=\"wp-block-paragraph\">The rollout will begin this week, followed by additional features over the next few months. The entire redesign is expected to be available to all users by this fall.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">One of the first changes users will notice starting this week is the revamped feed. Where it once showed a simple list of who paid who \u2014 with GIFs, a heart button, and comments \u2014 the new feed will feature a wider variety of visuals and larger images, along with more ways to respond to payments, such as reactions and quick action buttons like \u201cPay Again\u201d and \u201cSay Thanks.\u201d It\u2019ll also be more personalized, surfacing tailored cashback offers from brands you shop from and product suggestions based on previous purchases.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"680\" width=\"332\" src=\"https:\/\/www.europesays.com\/news\/wp-content\/uploads\/2026\/05\/Venmo_Home0.png\" alt=\"\" class=\"wp-image-3120912\"  \/>Image Credits:Venmo<\/p>\n<p class=\"wp-block-paragraph\">Another addition is the ability for users to endorse their favorite local businesses directly through the app. A new \u201cGive a Shoutout\u201d button will be available under payments in the feed.<\/p>\n<p class=\"wp-block-paragraph\">As Alexis Sowa, Venmo\u2019s senior vice president and general manager, explained to TechCrunch, \u201cOne of the things that we hear a lot, especially from Gen Z and younger audiences, is a real desire to support and endorse local businesses or merchants that they like. With this feed redesign, we\u2019re giving an opportunity for them to share what we call social proofing. In the future, you will be able to kind of endorse that business \u2014 give a thumbs-up, almost to say, \u2018I go to you.\u2019\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"680\" width=\"332\" src=\"https:\/\/www.europesays.com\/news\/wp-content\/uploads\/2026\/05\/Venmo_Home3.png\" alt=\"\" class=\"wp-image-3120910\"  \/>Image Credits:Venmo<\/p>\n<p class=\"wp-block-paragraph\">Two new tabs, \u201cSend\u201d and \u201cMoney,\u201d will also launch in the next few months. In the Send feed, your most frequent contacts now appear as a row of profile icons front and center, instead of requiring you to dig through past contacts or user names. The bill-splitting \u201cGroups\u201d feature is now easier to access, too, letting users split expenses with up to 30 people.\u00a0You can also send gifts to friends and schedule payments in the Send section.<\/p>\n<p class=\"wp-block-paragraph\">The Money tab, meanwhile, is where you can manage your expenses and access Teen Accounts and Crypto.<\/p>\n<p class=\"wp-block-paragraph\">There will also be a new Rewards tab that pulls all limited-time offers in one place. This is also where Venmo&#8217;s <a href=\"https:\/\/techcrunch.com\/2025\/11\/10\/venmo-launches-cash-back-rewards-program-for-debit-cards\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Stash program<\/a> will live. Launched last November, this gives users up to 5% cash back when they shop with their favorite brands in the app, money that&#8217;s deposited directly to their Venmo Mastercard Debit Card.<\/p>\n<p class=\"wp-block-paragraph\">Sowa said the redesign came out of a year of user research and that \u201cone of the biggest insights is how many features and functionalities we have that [customers] just have no idea exist in the app.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The update reflects a broader trend in what younger users expect from payment apps \u2014 less utility tool, more social platform. For instance, apps like Verse and Daylight offer features that let users keep up with their friends\u2019 spending behavior, and the European fintech app Revolut offers features like group bill splitting and in-app chat.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Venmo&#8217;s core audience increasingly wants to see and share financial activity the way they would on any other feed, and the app is clearly trying to meet that expectation before a potential new owner comes knocking.<\/p>\n<p>When you purchase through links in our articles, <a href=\"https:\/\/techcrunch.com\/techcrunch-affiliate-monetization-standards\/\" rel=\"nofollow noopener\" target=\"_blank\">we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/p>\n","protected":false},"excerpt":{"rendered":"Venmo is rolling out a significant redesign over the coming months that aims to make the app more&hellip;\n","protected":false},"author":2,"featured_media":27356,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[8,9,16737,7,16738],"class_list":{"0":"post-27355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-top-stories","8":"tag-headlines","9":"tag-news","10":"tag-paypal","11":"tag-top-stories","12":"tag-venmo"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@news\/116557574501511811","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts\/27355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/comments?post=27355"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts\/27355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/media\/27356"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/media?parent=27355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/categories?post=27355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/tags?post=27355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}