{"id":35994,"date":"2026-06-02T17:26:35","date_gmt":"2026-06-02T17:26:35","guid":{"rendered":"https:\/\/www.europesays.com\/news\/35994\/"},"modified":"2026-06-02T17:26:35","modified_gmt":"2026-06-02T17:26:35","slug":"this-could-be-windows-m1-moment-but-expect-it-to-cost-a-ton","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/news\/35994\/","title":{"rendered":"This could be Windows\u2019 M1 moment \u2014 but expect it to cost a ton"},"content":{"rendered":"

Nvidia\u2019s announcement that it\u2019s getting into the consumer laptop chip space<\/a> with RTX Spark<\/a> is huge. Apple has proved for years that Arm-based chips can perform incredibly well while also delivering great battery life \u2014 at least on the Mac. In the Windows world, performance hasn\u2019t fully matched up under Qualcomm chips, mostly in the graphics department. There\u2019s clearly still untapped potential, and Nvidia seems to be promising to deliver it.<\/p>\n

This could be Windows\u2019 moment to blow us away with a new generation of supremely capable chips, much like Apple\u2019s back in 2020, with the introduction of the M1. But why does this launch feel simultaneously exciting and fraught in 2026?<\/p>\n

The Nvidia RTX Spark sounds like a monster of a laptop chip: 20 CPU cores, 6,144 GPU CUDA cores, and 128GB of unified LPDDR5X memory. Its integrated graphics are said to be equivalent to an RTX 5070 Laptop GPU<\/a> \u2014 though Nvidia notably has shown nothing of performance metrics or actual benchmarks. As my colleague Sean Hollister pointed out, it\u2019s basically a GB10 chip from Nvidia\u2019s DGX Spark<\/a> mini-PC. Nvidia calls it a \u201csuperchip\u201d and \u201cthe most efficient PC chip ever built,\u201d while Microsoft is billing its Spark-equipped Surface Laptop Ultra<\/a> as \u201cthe most powerful thing we\u2019ve ever made.\u201d<\/p>\n

\"Six<\/a><\/p>\n

The initial batch of RTX Spark laptops expected for the fall. Image: Nvidia<\/p>\n

It should surprise no one that Nvidia CEO Jensen Huang spent most of his time introducing RTX Spark laptops talking about AI and agents. The majority of the two-hour Nvidia keynote<\/a> was about agents and \u201cCPUs for agents,\u201d which Huang said<\/a> is Nvidia\u2019s \u201cnew major growth driver.\u201d But beyond the local AI compute that RTX Spark laptops will be capable of, they\u2019re also being aimed at creators. Adobe is even onboard with optimized versions of Photoshop and Premiere<\/a>.<\/p>\n

This is Nvidia, Microsoft, and Windows laptop makers aiming squarely at Apple\u2019s MacBook Pros. It\u2019s not clear yet which MacBook Pro (the M5<\/a>, M5 Pro, or M5 Max<\/a>), but these laptops are looking like they\u2019re going to be expensive. The lineups announced so far for the fall include the Surface Laptop Ultra, Dell XPS 16, Asus ProArt P14 and P16, Lenovo Yoga Pro 9n, MSI Prestige N16 Flip AI Plus, HP OmniBook Ultra and OmniBook X 14, and unnamed models from Acer and Gigabyte. Existing or similar models from this lineup typically start at $2,000 to $2,500 and up (aside from some more modest configs of the OmniBook X).<\/p>\n

This isn\u2019t surprising considering the RTX Spark\u2019s 128GB of RAM. If you look at AMD\u2019s Strix Halo APU with 128GB of RAM \u2014 the closest analog to the RTX Spark but built on x86 \u2014 you have options like Asus\u2019 ROG Flow Z13<\/a> for an MSRP of $3,300<\/a> and ProArt PX13 GoPro Edition<\/a> for $3,000<\/a>. That Nvidia DGX Spark desktop with the GB10 chip the RTX Spark is based on? One of those costs about $4,700<\/a>. So how much do you think a Spark laptop with 128GB of memory will cost when you also add things like a keyboard, trackpad, battery, and a 15-inch Mini LED touchscreen<\/a>?<\/p>\n

\"A<\/a><\/p>\n

Nvidia said there will be RTX Spark chips with lower amounts of RAM, but thanks to RAMageddon<\/a> many laptops with 16GB or 32GB of memory are getting pricier<\/a>, too \u2014 especially as new models<\/a> come out<\/a>.<\/p>\n

Nvidia could blow the doors off everything else in the performance department when these laptops hit in the fall, but the difference between this and Apple\u2019s M1 moment was that Apple started with the more affordable Mac Mini<\/a> and MacBook Air<\/a>, along with the cheapest MacBook Pro<\/a>. That meant the average buyer was able to feel the benefits right away, and a lot of early sales also meant a lot of early incentive for developers to prioritize adding support for the new chips. It took nearly another year for Apple to scale things up to the M1 Pro and M1 Max<\/a> with revitalized MacBook Pros.<\/p>\n

Nvidia isn\u2019t aiming for an M1 moment as much as it\u2019s trying to skip to an M1 Max or even M1 Ultra<\/a> moment. And it\u2019s doing so while computers are getting increasingly costly and consumer spending power takes a nosedive. There\u2019s a reason the MacBook Neo<\/a> rocked the tech world at $599. Does the same happen at $2,499?<\/p>\n

\"Let\u2019s<\/a><\/p>\n

Let\u2019s keep in mind which feature Nvidia lists first on its website for the RTX Spark, and which is last. Image: Nvidia<\/p>\n

When these new laptops come out in the fall, there will be four viable chip options across a range of Windows laptops: Intel, AMD, Qualcomm, and Nvidia. It\u2019s already been nice having three choices: AMD options typically offer great performance at the cost of some battery life, Qualcomm offers the absolute best battery life and standby time but sadly poor games support, and Intel is often a balanced option that maintains full x86 compatibility.<\/p>\n

With Nvidia in the mix on Arm, we could get another option with strong battery life and much more graphics power. There\u2019s also at least a chance that gaming on Arm will grow closer to parity with the wide compatibility that x86 Windows gamers are accustomed to. Microsoft and Nvidia getting Riot Games to port their anti-cheat software to Arm for games like Valorant and League of Legends and working with other developers using Easy Anti-Cheat, BattlEye, and Denuvo is a big win for Windows on Arm<\/a>.<\/p>\n

I love seeing more competition, as it\u2019s nice to have all this choice. The latest chips from Intel, AMD, and Qualcomm are each great in their own ways. I welcome a Nvidia option that performs well and has exceptional battery life but doesn\u2019t lack games like Macs do. But even if the RTX Spark ushers in a sea change, the rising tide of prices is bound to leave many adrift.<\/p>\n

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Antonio G. Di BenedettoAIClose<\/p>\n

AI<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All AI<\/a><\/p>\n

AnalysisClose<\/p>\n

Analysis<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Analysis<\/a><\/p>\n

AsusClose<\/p>\n

Asus<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Asus<\/a><\/p>\n

ComputexClose<\/p>\n

Computex<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Computex<\/a><\/p>\n

DellClose<\/p>\n

Dell<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Dell<\/a><\/p>\n

GadgetsClose<\/p>\n

Gadgets<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Gadgets<\/a><\/p>\n

HPClose<\/p>\n

HP<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All HP<\/a><\/p>\n

LaptopsClose<\/p>\n

Laptops<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Laptops<\/a><\/p>\n

LenovoClose<\/p>\n

Lenovo<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Lenovo<\/a><\/p>\n

MicrosoftClose<\/p>\n

Microsoft<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Microsoft<\/a><\/p>\n

NvidiaClose<\/p>\n

Nvidia<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Nvidia<\/a><\/p>\n

ReportClose<\/p>\n

Report<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Report<\/a><\/p>\n

TechClose<\/p>\n

Tech<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Tech<\/a><\/p>\n

WindowsClose<\/p>\n

Windows<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Windows<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Nvidia\u2019s announcement that it\u2019s getting into the consumer laptop chip space with RTX Spark is huge. Apple has…\n","protected":false},"author":2,"featured_media":35995,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4],"tags":[998,315,3124,20939,3665,973,8,21208,1098,21209,3244,9,5455,1099,976,7,3666],"class_list":["post-35994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-top-stories","tag-ai","tag-analysis","tag-asus","tag-computex","tag-dell","tag-gadgets","tag-headlines","tag-hp","tag-laptops","tag-lenovo","tag-microsoft","tag-news","tag-nvidia","tag-report","tag-tech","tag-top-stories","tag-windows"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@news\/116681689431881783","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts\/35994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/comments?post=35994"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts\/35994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/media\/35995"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/media?parent=35994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/categories?post=35994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/tags?post=35994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}