{"id":45280,"date":"2026-06-25T18:12:08","date_gmt":"2026-06-25T18:12:08","guid":{"rendered":"https:\/\/www.europesays.com\/news\/45280\/"},"modified":"2026-06-25T18:12:08","modified_gmt":"2026-06-25T18:12:08","slug":"apple-raises-prices-on-macs-and-ipads-amid-the-a-i-boom","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/news\/45280\/","title":{"rendered":"Apple Raises Prices on Macs and iPads Amid the A.I. Boom"},"content":{"rendered":"

Apple raised the prices of its Macs and iPads on Thursday, citing the soaring costs of memory and storage chips as the artificial intelligence boom has created a frenzy<\/a> for the components.<\/p>\n

Apple increased prices on some laptop and tablet models $200 or more. A base model of the MacBook Pro, for example, now costs $1,999, up from $1,699. Apple\u2019s entry-level laptop, the MacBook Neo, now costs $699, $100 higher than when it was unveiled in March.<\/p>\n

The price of an iPad Air increased $150 to $749, while the price of an iPad Pro jumped $200 to $1,199.<\/p>\n

The increases show that even Apple, with its sprawling supply chain, is not immune to a global shortage in memory and storage chips. A.I. chip makers like Nvidia and Advanced Micro Devices have demanded more of the components for their own chips, which are then used in data centers for developing and running A.I. systems.<\/p>\n

The surge in demand has led memory chip manufacturers like Micron to focus on producing for data centers, which tend to use more expensive chips than consumer electronics. As a result, those companies are making more money but shipping fewer consumer-grade chips, which have become more expensive.<\/p>\n

Memory and storage chip prices have quadrupled over the past year, according to analyst estimates, and the cost of those components is expected to continue to rise.<\/p>\n

Those costs are now being passed on to consumers. Microsoft raised prices for its Surface laptops in April.<\/p>\n

\u201cWe have never seen a component price increase this much, this quickly,\u201d a spokesman for Apple said in a statement. \u201cWe have now reached a point where we need to begin raising prices.\u201d<\/p>\n

Apple\u2019s chief executive, Tim Cook, said during an investor call in April that the company expected \u201csignificantly higher memory costs\u201d for the quarter, which runs through June.<\/p>\n

\u201cBeyond the June quarter, we believe memory costs will drive an increasing impact on our business,\u201d Mr. Cook said on the call.<\/p>\n

The company also said it expected its profit margins to decline slightly for the quarter.<\/p>\n

Apple also raised the prices of its HomePod speaker and Vision Pro mixed reality headset on Thursday.<\/p>\n

The timing for the price increases was unusual. Apple typically raises prices when it releases new or refreshed products. In September, Apple released<\/a> new iPhones and raised the prices for some models $100.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple raised the prices of its Macs and iPads on Thursday, citing the soaring costs of memory and…\n","protected":false},"author":2,"featured_media":45281,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4],"tags":[1308,458,13588,12993,8788,8,25493,9,8787,7],"class_list":["post-45280","post","type-post","status-publish","format-standard","has-post-thumbnail","category-top-stories","tag-apple-inc","tag-artificial-intelligence","tag-computer-chips","tag-computers-and-the-internet","tag-fees-and-rates","tag-headlines","tag-laptop-computers","tag-news","tag-prices-fares","tag-top-stories"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@news\/116812103255548654","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts\/45280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/comments?post=45280"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/posts\/45280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/media\/45281"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/media?parent=45280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/categories?post=45280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/news\/wp-json\/wp\/v2\/tags?post=45280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}