{"id":68943,"date":"2025-11-28T15:39:12","date_gmt":"2025-11-28T15:39:12","guid":{"rendered":"https:\/\/www.europesays.com\/nl\/68943\/"},"modified":"2025-11-28T15:39:12","modified_gmt":"2025-11-28T15:39:12","slug":"in-deze-winkelstraat-doen-de-meeste-ondernemers-niet-mee-aan-black-friday-als-ik-nu-korting-geef-draai-ik-verlies","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/nl\/68943\/","title":{"rendered":"In deze winkelstraat doen de meeste ondernemers niet mee aan Black Friday: &#8216;Als ik nu korting geef, draai ik verlies&#8217;"},"content":{"rendered":"<p>&#8220;Je ontkomt er bijna niet aan&#8221;, geeft Gouka toe, terwijl ze de winkel aankleedt met kerstdecoratie. &#8220;Omdat iedereen meedoet, verwachten klanten van ons ook actie.\u201d Haar compromis heet Festive Friday. Geen schreeuwerige kortingen, maar gezelligheid. &#8220;We brengen de kerstsfeer de winkel in en maken er een gezellige dag van met hapjes en drankjes&#8221;, legt ze uit. Er is wel een klein beetje korting, maar dat is bijzaak. &#8220;Ik zet klanten liever in het zonnetje en verwen ze met iets lekkers, dan dat ik focus op de laagste prijs.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"&#8220;Je ontkomt er bijna niet aan&#8221;, geeft Gouka toe, terwijl ze de winkel aankleedt met kerstdecoratie. &#8220;Omdat iedereen&hellip;\n","protected":false},"author":2,"featured_media":68944,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[16282,73,74,48,2155,217,561,4474,46,47,49,45,33,50,4780,16283,4704,4705,75],"class_list":{"0":"post-68943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zakelijk","8":"tag-achtergrond-lifestyle","9":"tag-business","10":"tag-commercial","11":"tag-dutch","12":"tag-duurzaam","13":"tag-duurzaamheid","14":"tag-economie","15":"tag-kleding","16":"tag-nederland","17":"tag-nederlanden","18":"tag-nederlands","19":"tag-netherlands","20":"tag-nieuws","21":"tag-nl","22":"tag-schiedam","23":"tag-uitdaging","24":"tag-winkel","25":"tag-winkelcentrum","26":"tag-zakelijk"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@nl\/115628078700342752","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/nl\/wp-json\/wp\/v2\/posts\/68943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/nl\/wp-json\/wp\/v2\/comments?post=68943"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/nl\/wp-json\/wp\/v2\/posts\/68943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/nl\/wp-json\/wp\/v2\/media\/68944"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/nl\/wp-json\/wp\/v2\/media?parent=68943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/nl\/wp-json\/wp\/v2\/categories?post=68943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/nl\/wp-json\/wp\/v2\/tags?post=68943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}