{"id":111071,"date":"2025-12-12T07:22:10","date_gmt":"2025-12-12T07:22:10","guid":{"rendered":"https:\/\/www.europesays.com\/no\/111071\/"},"modified":"2025-12-12T07:22:10","modified_gmt":"2025-12-12T07:22:10","slug":"tv-2-far-300-000-kroner-i-bot-for-tour-de-france-sendinger","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/no\/111071\/","title":{"rendered":"TV 2 f\u00e5r 300 000 kroner i bot for Tour de France-sendinger"},"content":{"rendered":"\n<p class=\"_lead_o9xde_2 _lead_xtcu6_50 layout-component text-serif-m layout-normal text-serif-l layout-component layout-wide layout-padded _wide_17hqh_1 layout-padded\">Medietilsynet sl\u00e5r ned p\u00e5 for lange sponsorplakater.<\/p>\n<p><img alt=\" Foto: Javad Parsa \/ NTB\" class=\"_image_qp4xg_65 layout-component layout-wide\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" fetchpriority=\"high\" decoding=\"sync\" loading=\"eager\" height=\"3648\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/12\/d4668655-c445-49b5-92fe-fc27f6b61e62\"  style=\"object-position:0% 0%\" width=\"5472\"\/> Foto: Javad Parsa \/ NTB<\/p>\n<ul aria-hidden=\"true\" class=\"_images_ntbth_112\">\n<li><a class=\"_link_ntbth_117\" href=\"https:\/\/www.vg.no\/forfatter\/nora-kvernmo-rindal\" style=\"z-index:1\" title=\"Nora Kvernmo Rindal\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Bilde av Nora Kvernmo Rindal\" class=\"_image_ntbth_93\" fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/12\/1765524130_125_e9a8dfd1-f394-4db6-b4c7-25003539a55e\"  width=\"480\"\/><\/a><\/li>\n<\/ul>\n<p> Oppdatert fredag 12. desember kl. 08:15     <\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">TV 2 m\u00e5 betale 300.000 kroner i gebyr for brudd p\u00e5 sponsorreglene under sommerens Tour de France-sendinger, melder <a href=\"https:\/\/kommunikasjon.ntb.no\/pressemelding\/18748579\/tv-2-far-gebyr-for-brot-pa-sponseregelverket?publisherId=89456&amp;lang=no\" class=\"_link_o9xde_39\" rel=\"nofollow noopener\" target=\"_blank\">Medietilsynet i en pressemelding<\/a>.<\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Regelbruddene ble avdekket under et planlagt tilsyn med syv etapper av sykkelrittet mellom 7. og 27. juli. Alle sendingene <a href=\"https:\/\/www.vg.no\/tag\/medietilsynet?utm_source=vg-article&amp;utm_medium=auto-tagger&amp;utm_campaign=m06EGg\" class=\"_link_o9xde_39\" rel=\"nofollow noopener\" target=\"_blank\">Medietilsynet<\/a> kontrollerte hadde sponsoridentifisering som br\u00f8t med regelverket.<\/p>\n<p><img alt=\"M\u00c5 BLA OPP: Direkt\u00f8r i TV 2, Olav T. Sandnes.  Foto: Eivind Senneset\/TV 2 \/ TV 2 \/ NTB\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"4451\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/12\/a457e8ac-3daa-4c3b-aed6-50ab057fb20c\"  style=\"object-position:0% 0%\" width=\"6676\"\/>M\u00c5 BLA OPP: Direkt\u00f8r i TV 2, Olav T. Sandnes.  Foto: Eivind Senneset\/TV 2 \/ TV 2 \/ NTB<\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Medietilsynet vurderer regelbrottet som alvorlig. At kontrollen avdekte brudd i alle de kontrollerte sendingene, inneb\u00e6rer at det var en rekke gjentatte og klare brudd i l\u00f8pet av kort tid, sier direkt\u00f8r Hanne Sekkelsten.<\/p>\n<p>For langvarige plakater<\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Problemet var at sponsorplakatene ble vist for lenge. Hver sending hadde fire sponsorer som ble eksponert ved fem anledninger innenfor \u00e9n times varighet. I enkelte timer ble sponsorene eksponerte i opptil nitti sekunder, mens grensen er seksti sekunder per time.<\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">\u2013 Seerne ble i disse sendingene eksponerte for mer kommersielt innhold enn de skulle ha blitt. Vi har ogs\u00e5 lagt vekt p\u00e5 at sendingene hadde h\u00f8ye seertall, sier Sekkelsten.<\/strong><\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Medietilsynet mener en advarsel ikke var nok denne gangen p\u00e5 grunn av antall brudd og mange seere. Tilsynet ser positivt p\u00e5 at TV 2 har satt i verk tiltak for \u00e5 unng\u00e5 lignende brudd.<\/p>\n<p>Aksepterer boten<\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Leme Eltvik Vindfeld i TV 2 sier til VG at de aksepterer boten.<\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Feilen skyldes manglende tilpasning av systemene i forbindelse med endringer i reklamereglene, sier Vindfeld.<\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Hun p\u00e5peker at de ikke har solgt med spons p\u00e5 Tour de France enn de har anledning til, og at de ikke har tjent noe mer p\u00e5 dette.<\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Dette er et engangstilfelle. Vi er i gang med \u00e5 etablere systemer og rutiner som sikrer at dette ikke skjer igjen neste gang vi har en slik sending.<\/p>\n","protected":false},"excerpt":{"rendered":"Medietilsynet sl\u00e5r ned p\u00e5 for lange sponsorplakater. Foto: Javad Parsa \/ NTB Oppdatert fredag 12. desember kl. 08:15&hellip;\n","protected":false},"author":2,"featured_media":111072,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[20,21,24,25,15,22,23,10399,13,30,28,29,14,16,26,27,542,208,42,46,43,44,45],"class_list":{"0":"post-111071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verden","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-featured-news","11":"tag-featurednews","12":"tag-headlines","13":"tag-latest-news","14":"tag-latestnews","15":"tag-medietilsynet","16":"tag-news","17":"tag-no","18":"tag-norge","19":"tag-norway","20":"tag-nyheter","21":"tag-overskrifter","22":"tag-top-stories","23":"tag-topstories","24":"tag-tour-de-france","25":"tag-tv-2","26":"tag-verden","27":"tag-vgai","28":"tag-world","29":"tag-world-news","30":"tag-worldnews"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@no\/115705397268654455","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/111071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/comments?post=111071"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/111071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media\/111072"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media?parent=111071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/categories?post=111071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/tags?post=111071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}