{"id":148947,"date":"2026-01-27T20:14:08","date_gmt":"2026-01-27T20:14:08","guid":{"rendered":"https:\/\/www.europesays.com\/no\/148947\/"},"modified":"2026-01-27T20:14:08","modified_gmt":"2026-01-27T20:14:08","slug":"kinesisk-konsern-kjoper-seg-inn-i-puma","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/no\/148947\/","title":{"rendered":"Kinesisk konsern kj\u00f8per seg inn i Puma"},"content":{"rendered":"\n<p class=\"_lead_o9xde_2 _lead_xtcu6_50 layout-component text-serif-m layout-normal text-serif-l layout-component layout-wide layout-padded _wide_17hqh_1 layout-padded\">Kinesiske Anta Sports Group, som eier flere varemerker innen sportsutstyr, kj\u00f8per 29 prosent av aksjene i tyske Puma.<\/p>\n<p><img alt=\"Kinesiske Anta har inng\u00e5tt en avtale om \u00e5 kj\u00f8pe dr\u00f8yt 29 prosent av tyske Puma.  Foto: Yuki Iwamura \/ AP \/ NTB\" class=\"_image_qp4xg_65 layout-component layout-wide\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" fetchpriority=\"high\" decoding=\"sync\" loading=\"eager\" height=\"5285\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/01\/1d26144f-8d86-4fba-9a64-103579b8738e.png\"  style=\"object-position:0% 0%\" width=\"7924\"\/>Kinesiske Anta har inng\u00e5tt en avtale om \u00e5 kj\u00f8pe dr\u00f8yt 29 prosent av tyske Puma.  Foto: Yuki Iwamura \/ AP \/ NTB<\/p>\n<ul aria-hidden=\"true\" class=\"_images_ntbth_112\">\n<li><a class=\"_link_ntbth_117\" href=\"https:\/\/www.vg.no\/forfatter\/ntb\" style=\"z-index:1\" title=\"NTB\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Bilde av NTB\" class=\"_image_ntbth_93\" fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/01\/1769544848_178_c33980b0-5d07-4027-84a1-813f90a7c8d6.png\"  width=\"480\"\/><\/a><\/li>\n<\/ul>\n<p> Oppdatert tirsdag 27. januar kl. 04:29     <\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Anta, som blant annet eier Wilson og Salomon, sier de har inng\u00e5tt en avtale med det franske investeringsselskapet Groupe Art\u00e9mis om \u00e5 kj\u00f8pe 29,06 prosent av <a href=\"https:\/\/www.vg.no\/tag\/puma?utm_source=vg-article&amp;utm_medium=auto-tagger&amp;utm_campaign=bOzmrA\" class=\"_link_o9xde_39\" rel=\"nofollow noopener\" target=\"_blank\">Puma<\/a>. <\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Avtalen er verdt 1,5 milliarder euro, eller rundt 174 milliarder kroner, og salget skal etter planen sluttf\u00f8res i l\u00f8pet av \u00e5ret.<\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det kinesiske selskapet sier de vil se n\u00f8ye p\u00e5 muligheten for \u00e5 styrke samarbeidet med Art\u00e9mis ytterligere. De sier de ikke har noen umiddelbare planer om \u00e5 legge inn bud for \u00e5 overta hele Puma.<\/p>\n<p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Etter skuffende resultater kunngjorde den tyske sko- og sportst\u00f8yprodusent mot slutten av fjor\u00e5ret at de skal kutte rundt 900 administrative stillinger i l\u00f8pet av 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"Kinesiske Anta Sports Group, som eier flere varemerker innen sportsutstyr, kj\u00f8per 29 prosent av aksjene i tyske Puma.&hellip;\n","protected":false},"author":2,"featured_media":148948,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[56],"tags":[60,61,62,30,28,29,14928,11308],"class_list":["post-148947","post","type-post","status-publish","format-standard","has-post-thumbnail","category-naeringsliv","tag-business","tag-economy","tag-naeringsliv","tag-no","tag-norge","tag-norway","tag-puma","tag-sko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@no\/115968898726986979","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/148947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/comments?post=148947"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/148947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media\/148948"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media?parent=148947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/categories?post=148947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/tags?post=148947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}