{"id":201817,"date":"2026-03-31T10:43:14","date_gmt":"2026-03-31T10:43:14","guid":{"rendered":"https:\/\/www.europesays.com\/no\/201817\/"},"modified":"2026-03-31T10:43:14","modified_gmt":"2026-03-31T10:43:14","slug":"bekrefter-at-asha-sharma-skrotet-dette-er-en-xbox-kampanjen","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/no\/201817\/","title":{"rendered":"Bekrefter at Asha Sharma skrotet \u00abDette er en Xbox\u00bb-kampanjen"},"content":{"rendered":"<p>Microsoft har bekreftet at det var <strong>Asha Sharma<\/strong> som skrotet den kontroversielle \u00abThis is an Xbox\u00bb-kampanjen. Spillavdelingens nye sjef leder merkevaren i en annen retning, forklarer selskapet til <a role=\"link\" href=\"https:\/\/www.windowscentral.com\/gaming\/xbox\/why-did-microsoft-end-this-is-an-xbox-marketing-microsoft-responds-it-didnt-feel-like-xbox\" rel=\"nofollow noopener\" target=\"_blank\">Windows Central<\/a>.<\/p>\n<p>Under <strong>Phil Spencer<\/strong>s ledelse, ble \u00abThis is an Xbox\u00bb <a role=\"link\" href=\"https:\/\/www.gamer.no\/artikler\/rapport-derfor-ble-xbox-sjefene-vraket\/520046\" rel=\"nofollow noopener\" target=\"_blank\">sv\u00e6rt omdiskutert<\/a>. Ideen var at Xbox var overalt der folk spilte spill, som blant annet inkluderte lansering av alt fra Halo til Forza p\u00e5 PlayStation.<\/p>\n<p>B\u00e5de blant forbrukere og internt hos Microsoft ble budskapet imidlertid oppfattet som at det ikke lenger var noen grunn til \u00e5 kj\u00f8pe en Xbox. <\/p>\n<p>        <a href=\"https:\/\/i.bo3.no\/image\/393082\/Skjermbilde%202026-03-31%20104454.png?c=0&amp;h=984&amp;w=1750\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>        <img decoding=\"async\" onload=\"this.style = null\" src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/03\/Skjermbilde 2026-03-31 104454.png\" style=\"background-image: url('data:image\/png;base64,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');background-size:cover;background-position:50% 50%;\" class=\"image-container__image \" width=\"999\" height=\"562\" loading=\"lazy\" fetchpriority=\"auto\" \/><\/p>\n<p>        <\/a><\/p>\n<p>                                    Ledelsen hos Microsoft likte visstnok d\u00e5rlig at alt skulle v\u00e6re en Xbox.<\/p>\n<p>                                                    Xbox\n                                            <\/p>\n<p>Kort tid etter at Spencer forlot selskapet, ble kampanjen <a role=\"link\" href=\"https:\/\/www.gamer.no\/artikler\/xbox-visker-bort-spor-etter-kontroversiell-reklamekampanje\/520133\" rel=\"nofollow noopener\" target=\"_blank\">visket vekk<\/a> fra Microsofts nettsider. Det var alts\u00e5 p\u00e5 ordre fra Sharma.<\/p>\n<p>\u2013 Asha la \u00abThis is an Xbox\u00bb p\u00e5 hylla fordi det ikke f\u00f8ltes som Xbox. Hun har personlig tatt p\u00e5 seg ansvaret med \u00e5 endre p\u00e5 hvordan vi fremst\u00e5r som merkevare, sa en talsperson for Microsoft. <\/p>\n<p>Akkurat hvilken retning Sharma vil ta Xbox i, gjenst\u00e5r enda \u00e5 se. Den tidligere sjefen for Microsofts KI-satsing <a role=\"link\" href=\"https:\/\/www.gamer.no\/artikler\/phil-spencer-pensjonerer-seg\/520031\" rel=\"nofollow noopener\" target=\"_blank\">tok over i februar<\/a>, og fortalte da at m\u00e5let var \u00e5 lede plattformen inn i en ny storhetstid.<\/p>\n<p>\u2013 Jeg vil at vi g\u00e5r tilbake til oppr\u00f8rer\u00e5nden som bygget Xbox i f\u00f8rste omgang. Det vil kreve at vi stiller sp\u00f8rsm\u00e5l ved alt, gjenopps\u00f8ker prosesser, tar vare p\u00e5 det som virker og er modige nok til \u00e5 endre p\u00e5 det som ikke virker.<\/p>\n<p><strong>LES OGS\u00c5: <a role=\"link\" href=\"https:\/\/www.gamer.no\/artikler\/xbox-og-netflix-droftet-abo-partnerskap\/520191\" rel=\"nofollow noopener\" target=\"_blank\">Xbox og Netflix vurderer samarbeid \u00bb<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Microsoft har bekreftet at det var Asha Sharma som skrotet den kontroversielle \u00abThis is an Xbox\u00bb-kampanjen. Spillavdelingens nye&hellip;\n","protected":false},"author":2,"featured_media":201818,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[71,30,28,29,72],"class_list":{"0":"post-201817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-underholdning","8":"tag-entertainment","9":"tag-no","10":"tag-norge","11":"tag-norway","12":"tag-underholdning"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@no\/116323379172907298","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/201817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/comments?post=201817"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/201817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media\/201818"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media?parent=201817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/categories?post=201817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/tags?post=201817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}