{"id":202311,"date":"2026-03-31T21:44:46","date_gmt":"2026-03-31T21:44:46","guid":{"rendered":"https:\/\/www.europesays.com\/no\/202311\/"},"modified":"2026-03-31T21:44:46","modified_gmt":"2026-03-31T21:44:46","slug":"ny-xbox-sjef-avslutter-omstridt-this-is-an-xbox-kampanje","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/no\/202311\/","title":{"rendered":"Ny Xbox-sjef avslutter omstridt \u00abThis is an Xbox\u00bb-kampanje"},"content":{"rendered":"<p class=\"ds\" data-clearfix=\"false\">Sa markedsf\u00f8ringen \u00abikke f\u00f8ltes som Xbox\u00bb.<\/p>\n<p><img loading=\"lazy\" width=\"1920\" height=\"1080\" decoding=\"async\" data-nimg=\"1\" class=\"hV\" style=\"color:transparent\"   src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/03\/637d32d0-8571-433e-8757-ce361b8995b5.jpeg\"\/><\/p>\n<p>KameraXbox<\/p>\n<p><a class=\"tP\" href=\"https:\/\/www.tek.no\/skribenter\/18337138-5953-49fa-bee5-2e16f86b11d6\/jan-dydland\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Jan Sarzuelo Dydland\" loading=\"lazy\" width=\"60\" height=\"60\" decoding=\"async\" data-nimg=\"1\" class=\"tR\" style=\"color:transparent\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/03\/1774993485_193_d41256ae-8cbb-4d70-8ee1-f125e58209e6.jpeg\"\/><\/a>Lagre<img decoding=\"async\" alt=\"\" aria-hidden=\"true\" src=\"https:\/\/chart.googleapis.com\/chart?choe=UTF-8&amp;chl=https:\/\/www.tek.no\/nyheter\/nyhet\/i\/y55XQg\/microsoft-stoppet-xbox-kampanje-fordi-den-ikke-foeltes-som-xbox&amp;chs=100x100&amp;cht=qr&amp;chld=L|0\"\/><\/p>\n<p class=\"hz\" data-clearfix=\"false\">Microsofts kontroversielle \u00abThis is an Xbox\u00bb-kampanje ble raskt lagt ned etter at Asha Sharma <a class=\"kg dT dU\" href=\"https:\/\/www.tek.no\/nyheter\/nyhet\/i\/d4w5aJ\/xbox-president-sarah-bond-forlater-microsoft\" rel=\"nofollow noopener\" target=\"_blank\">tok over som ny Xbox-sjef<\/a> tidligere i mars.<\/p>\n<p class=\"hz\" data-clearfix=\"false\"><a class=\"kg dT dU\" href=\"https:\/\/www.tek.no\/nyheter\/kommentar\/i\/Mna17m\/xboxen-som-vi-kjenner-den-er-doed\" rel=\"nofollow noopener\" target=\"_blank\">Kampanjen<\/a> fors\u00f8kte \u00e5 markedsf\u00f8re Xbox som en plattform som var overalt \u2013 p\u00e5 telefoner, TV-er og andre enheter. Men den m\u00f8tte kraftig motstand b\u00e5de fra fans og ansatte internt.<\/p>\n<p class=\"hz\" data-clearfix=\"false\">\u2013 Asha pensjonerte \u00abThis is an Xbox\u00bb fordi det ikke f\u00f8ltes som Xbox, forklarer en Microsoft-talsperson til <a class=\"qh kg\" href=\"https:\/\/www.windowscentral.com\/gaming\/xbox\/why-did-microsoft-end-this-is-an-xbox-marketing-microsoft-responds-it-didnt-feel-like-xbox\" rel=\"noopener nofollow\" target=\"_blank\">Windows Central<\/a>.<\/p>\n<p class=\"hz\" data-clearfix=\"false\">\u2013 Hun leder personlig en omstart av hvordan vi fremst\u00e5r som merkevare, fortsetter talspersonen.<\/p>\n<p class=\"hz\" data-clearfix=\"false\"><a class=\"qh kg\" href=\"https:\/\/news.xbox.com\/en-us\/2024\/11\/14\/this-is-an-xbox\/\" rel=\"noopener nofollow\" target=\"_blank\">Nettsiden til kampanjen<\/a> har ogs\u00e5 blitt fjernet.<\/p>\n<p><img alt=\"Den nye lederen for Microsoft Gaming, Asha Sharma.\" loading=\"lazy\" width=\"1917\" height=\"1078\" decoding=\"async\" data-nimg=\"1\" class=\"hV\" style=\"color:transparent\"   src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/03\/f79a8f18-043d-436e-b7fd-91ead67bcd58.jpeg\"\/><\/p>\n<p class=\"kz\">Den nye lederen for Microsoft Gaming, Asha Sharma.<\/p>\n<p>KameraMicrosoft<\/p>\n<p><a class=\"hE\" href=\"http:\/\/www.tek.no\/nyheter\/nyhet\/i\/y55XQg\/microsoft-stoppet-xbox-kampanje-fordi-den-ikke-foeltes-som-xbox?utm_source=vgfront&amp;utm_content=hovedlopet_row56_pos1&amp;utm_medium=dre-69ca5866a2aa92259e70e906#kontroversiell-kampanje\" rel=\"nofollow noopener\" target=\"_blank\">Kontroversiell kampanje<\/a><\/p>\n<p class=\"hz\" data-clearfix=\"false\">Kampanjen var kontroversiell b\u00e5de blant Xbox-kunder og internt i selskapet. Ansatte f\u00f8lte at deres arbeid ble undergravd for \u00e5 promotere konkurrerende produkter og plattformer.<\/p>\n<p class=\"hz\" data-clearfix=\"false\">Microsoft samarbeidet med Samsung og LG om annonser som aktivt frar\u00e5det brukere \u00e5 kj\u00f8pe Xbox-maskinvare. I stedet skulle de abonnere p\u00e5 Xbox Cloud Gaming via telefoner eller TV-er.<\/p>\n<p class=\"hz\" data-clearfix=\"false\">Den nye Xbox-sjefen har v\u00e6rt aktiv p\u00e5 sosiale medier siden hun tok over, og fors\u00f8ker \u00e5 reparere forholdet til misforn\u00f8yde fans.<\/p>\n<p class=\"hz\" data-clearfix=\"false\">Sharma, som tidligere var AI-sjef i Microsoft, har lovet en \u00ab<a class=\"qh kg\" href=\"https:\/\/x.com\/asha_shar\/status\/2024954423391519030\" rel=\"noopener nofollow\" target=\"_blank\">tilbakevending til Xbox<\/a>\u00bb og et st\u00f8rre fokus p\u00e5 spill og konsoller.<\/p>\n<p class=\"hz\" data-clearfix=\"false\">Den neste Xbox-konsollen, \u00abProject Helix\u00bb, skal v\u00e6re mer lik en gaming-PC enn tidligere generasjoner, med tilgang til Steam og Epic Games Store.<\/p>\n<p class=\"gT\">Spiller du spill gjennom skyen?<\/p>\n","protected":false},"excerpt":{"rendered":"Sa markedsf\u00f8ringen \u00abikke f\u00f8ltes som Xbox\u00bb. KameraXbox Lagre Microsofts kontroversielle \u00abThis is an Xbox\u00bb-kampanje ble raskt lagt ned&hellip;\n","protected":false},"author":2,"featured_media":202312,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[71,30,28,29,72],"class_list":{"0":"post-202311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-underholdning","8":"tag-entertainment","9":"tag-no","10":"tag-norge","11":"tag-norway","12":"tag-underholdning"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@no\/116325978326299462","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/202311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/comments?post=202311"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/202311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media\/202312"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media?parent=202311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/categories?post=202311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/tags?post=202311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}