{"id":291638,"date":"2026-07-11T18:12:17","date_gmt":"2026-07-11T18:12:17","guid":{"rendered":"https:\/\/www.europesays.com\/no\/291638\/"},"modified":"2026-07-11T18:12:17","modified_gmt":"2026-07-11T18:12:17","slug":"olsalget-skyter-i-vaeret-under-fotball-vm-e24","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/no\/291638\/","title":{"rendered":"\u00d8lsalget skyter i v\u00e6ret under fotball-VM \u2013 E24"},"content":{"rendered":"\n<p class=\"_textTheme_1yhmn_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-wide layout-padded _lead_o6m9k_5 body-large _wide_o6m9k_9\">Bryggeriet har \u00f8kt produksjonen for \u00e5 m\u00f8te sommerens \u00f8lt\u00f8rste nordmenn og venter hektiske dager fremover.<\/p>\n<p><img alt=\"\u00d8let selger som varmt hvetebr\u00f8d i butikkene under sommerens fotball-VM.\" class=\"_image_1jxax_84 layout-component layout-wide\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" fetchpriority=\"high\" decoding=\"sync\" loading=\"eager\" height=\"3428\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/94773689-c8e1-3991-9618-e6b4fb084da6.jpeg\"  style=\"object-position:62.17425126409957% 42.882147024504086%\" width=\"5142\"\/>\u00d8let selger som varmt hvetebr\u00f8d i butikkene under sommerens fotball-VM.  Foto: Emilie Holtet \/ NTBVis mer<a class=\"_link_1wc6r_108\" href=\"https:\/\/e24.no\/forfatter\/mikkel-rildaa-vaagen\" title=\"Mikkel Rild\u00e5 V\u00e5gen\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Bilde av Mikkel Rild\u00e5 V\u00e5gen\" class=\"_image_1wc6r_85\" fetchpriority=\"low\" decoding=\"async\" itemprop=\"image\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/1783793533_654_a86916b3-fcd9-4674-84c8-bea6842fda74.jpeg\"  width=\"480\"\/><\/a>         <\/p>\n<p>Oppsummeringen er laget med kunstig intelligens og kvalitetssikret av E24s journalister.<\/p>\n<ul class=\"_list_16k26_3 _list_tj395_103 _unordered_16k26_103 _textTheme_1yhmn_1 body-small\">\n<li class=\"_item_16k26_63\">\u00d8lsalget har \u00f8kt kraftig under fotball-VM, med Aass Bryggeri opp 19 prosent og rekordomsetning i utelivet.<\/li>\n<li class=\"_item_16k26_63\">Bryggeriene jobber p\u00e5 spreng for \u00e5 levere nok \u00f8l til butikk og utesteder i sommervarmen.<\/li>\n<li class=\"_item_16k26_63\">Ingen bryggerier planlegger eget gull\u00f8l dersom Norge skulle vinne VM.<\/li>\n<\/ul>\n<p>Vis mer  <\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u00d8lsalget har skutt fart under fotball-VM. Hos Aass Bryggeri har salget \u00f8kt med 19 prosent i uke 23 til 27, sammenlignet med samme periode i fjor.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Salget har v\u00e6rt sv\u00e6rt sterkt siden VM startet, sier kommersiell direkt\u00f8r Anders \u00d8vereng i Aass.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Han sier pilsner er den klare vinneren under mesterskapet.<\/p>\n<p> <a class=\"_link_12q07_20\" data-track-id=\"teaser:BxkAQe\" data-track-impression=\"true\" data-track-name=\"M\u00e5let er ikke \u00e5 ha det bra p\u00e5 jobb\" data-track-element-size=\"small\" data-track-element-type=\"Teaser\" data-track-image-url=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/1783793534_634_83d7c170-4992-3c95-acb4-694ddde9a2f7.jpeg\" data-track-layout-name=\"image:right\" data-track-position-source=\"related-article\" href=\"https:\/\/e24.no\/karriere-og-ledelse\/i\/BxkAQe\/maalet-er-ikke-aa-ha-det-bra-paa-jobb\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"\" class=\"_image_12q07_77\" height=\"2940\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/1783793534_634_83d7c170-4992-3c95-acb4-694ddde9a2f7.jpeg\"  width=\"4418\"\/><\/p>\n<p class=\"label-small _kicker_12q07_98\">Les ogs\u00e5<\/p>\n<p>M\u00e5let er ikke \u00e5 ha det bra p\u00e5 jobb<\/a> <\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Den sterkeste enkeltuken for Aass kom f\u00f8r Norge\u2013Frankrike. Da \u00f8kte salget med 88 prosent.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Med kvartfinale l\u00f8rdag kveld og varmt sommerv\u00e6r forventer vi ogs\u00e5 sv\u00e6rt h\u00f8ye salgstall denne uken, sier \u00d8vereng.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Aass Ultra Lite hadde i uke 27 sin beste uke siden lansering, med n\u00e6r 500 prosent h\u00f8yere salg enn en normaluke, if\u00f8lge bryggeriet.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Det kan henge sammen med at Brasil spilte mandag, sier \u00d8vereng.<\/p>\n<p>  Rekordm\u00e5ned i utelivet <\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Aass opplever sterk vekst b\u00e5de i butikkene og i utelivet.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Vi ser omtrent en like sterk vekst i begge kanalene, men juni 2026 ble den st\u00f8rste utelivsm\u00e5neden i Aass\u2019 historie, sier \u00d8vereng.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Han sier det n\u00e5 er h\u00f8ysesong for bryggeriets tankbiler.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Med over 18 prosent vekst siden VM startet, g\u00e5r det virkelig unna om dagen. Vi klarer nesten ikke \u00e5 produsere pils fort nok.<\/p>\n<p> <img alt=\"Anders \u00d8vereng, kommersiell direkt\u00f8r hos Aass\" class=\"_image_1jxax_84 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"3486\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/351ea90f-a0b2-3b0c-9a4e-d2dd2793da5a.jpeg\"  style=\"object-position:41.127049180327866% 40.43316121629375%\" width=\"4880\"\/>Anders \u00d8vereng, kommersiell direkt\u00f8r hos Aass Foto: AassVis mer <\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Hos Hansa Borg har de ogs\u00e5 forberedt seg p\u00e5 \u00f8kt ettersp\u00f8rsel under VM og resten av sommeren.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Vi har \u00f8kt produksjonen for \u00e5 v\u00e6re klar til VM og gjennom VM, og har rigget oss til \u00e5 v\u00e6re leveringsdyktige b\u00e5de i butikker og uteliv, sier Stina Kildedal-Johannessen, leder for kommunikasjon og b\u00e6rekraft i Hansa Borg.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Hun sier bryggeriet opplever noe vekst sammenlignet med samme periode i fjor, b\u00e5de innen \u00f8l og andre drikkevarer med og uten alkohol.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Det er hektiske dager, b\u00e5de for produksjon, distribusjon og salg, men vi har planlagt godt for \u00e5 v\u00e6re leveringsdyktige gjennom VM og resten av sommeren, sier Kildedal-Johannessen.<\/p>\n<p>  Dropper gull\u00f8l <\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Ringnes er mer tilbakeholdne med \u00e5 si noe om hvor mye fotball-VM p\u00e5virker salget.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Det er vanskelig \u00e5 se hva som er effekten av \u00f8kt \u00f8lsalg om sommeren, med tanke p\u00e5 festivaler, varme og fotball-VM. Det kan vi ikke si noe om, sier kommunikasjonssjef Nils Nirisrud i Ringnes.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">P\u00e5 sp\u00f8rsm\u00e5l om bryggeriet har hatt utfordringer med \u00e5 lage nok \u00f8l til fotballglade nordmenn, svarer han:<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Vi har mer enn nok \u00f8l tilgjengelig.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Heller ikke et eventuelt norsk VM-gull f\u00e5r Ringnes til \u00e5 planlegge noe eget gull\u00f8l.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Vi respekterer reklameforbudet i Norge, s\u00e5 vi skal ikke lage noe gull\u00f8l. Men vi har jo Ringnes som er gullfarget fra f\u00f8r av, s\u00e5 det burde holde. Den er god som gull, sier Nirisrud.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Aass har heller ingen konkrete planer om et eget gull\u00f8l dersom Norge skulle gj\u00f8re rent bord, opplyser \u00d8vereng. Men troen p\u00e5 norsk VM-suksess har de uansett.<\/p>\n<p class=\"_textTheme_1yhmn_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 N\u00e5 regner vi med at Norge g\u00e5r hele veien. Vi i Aass ser ingen grunner til at Norge ikke kan vinne hele VM.<\/p>\n<p>   <a class=\"_link_12q07_20\" data-track-id=\"teaser:d4MOvz\" data-track-impression=\"true\" data-track-name=\"Den \u00f8konomiske landskampen: \u2013 Britene har et alvorlig problem\" data-track-element-size=\"small\" data-track-element-type=\"Teaser\" data-track-image-url=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/437112f8-b874-385d-a37a-60973714fb18.jpeg\" data-track-layout-name=\"image:right\" data-track-position-source=\"related-article\" href=\"https:\/\/e24.no\/boers-og-finans\/i\/d4MOvz\/den-oekonomiske-landskampen-britene-har-et-alvorlig-problem\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"\" class=\"_image_12q07_77\" height=\"1184\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/437112f8-b874-385d-a37a-60973714fb18.jpeg\"  width=\"1775\"\/><\/p>\n<p class=\"label-small _kicker_12q07_98\">Les ogs\u00e5<\/p>\n<p>Den \u00f8konomiske landskampen: \u2013 Britene har et alvorlig problem<\/a>     <a class=\"_link_12q07_20\" data-track-id=\"teaser:8pOJ5x\" data-track-impression=\"true\" data-track-name=\"Garanterer folkefest p\u00e5 R\u00e5dhusplassen \u2013 DNB finansierer\" data-track-element-size=\"small\" data-track-element-type=\"Teaser\" data-track-image-url=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/801fd29ba1616b9fefeada6c326fc6b8.jpg\" data-track-layout-name=\"image:right\" data-track-position-source=\"related-article\" href=\"https:\/\/e24.no\/naeringsliv\/i\/8pOJ5x\/garanterer-folkefest-paa-raadhusplassen-dnb-finansierer\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"\" class=\"_image_12q07_77\" height=\"57\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/801fd29ba1616b9fefeada6c326fc6b8.jpg\"  width=\"102\"\/><\/p>\n<p class=\"label-small _kicker_12q07_98\">Les ogs\u00e5<\/p>\n<p>Garanterer folkefest p\u00e5 R\u00e5dhusplassen \u2013 DNB finansierer<\/a>     <a class=\"_link_12q07_20\" data-track-id=\"teaser:zO6dj5\" data-track-impression=\"true\" data-track-name=\"Over en halv million nordmenn har spilt p\u00e5 VM\" data-track-element-size=\"small\" data-track-element-type=\"Teaser\" data-track-image-url=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/1783793537_860_44b15ed3-98ef-3513-a6b5-3ee2745ef4d5.jpeg\" data-track-layout-name=\"image:right\" data-track-position-source=\"related-article\" href=\"https:\/\/e24.no\/norsk-oekonomi\/i\/zO6dj5\/over-en-halv-million-nordmenn-har-spilt-paa-vm\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"\" class=\"_image_12q07_77\" height=\"2820\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2026\/07\/1783793537_860_44b15ed3-98ef-3513-a6b5-3ee2745ef4d5.jpeg\"  width=\"3940\"\/><\/p>\n<p class=\"label-small _kicker_12q07_98\">Les ogs\u00e5<\/p>\n<p>Over en halv million nordmenn har spilt p\u00e5 VM<\/a>         <\/p>\n","protected":false},"excerpt":{"rendered":"Bryggeriet har \u00f8kt produksjonen for \u00e5 m\u00f8te sommerens \u00f8lt\u00f8rste nordmenn og venter hektiske dager fremover. \u00d8let selger som&hellip;\n","protected":false},"author":2,"featured_media":291639,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5],"tags":[24212,1095,2004,20,21,24211,24,25,4472,15,19,22,23,17,18,13,30,28,29,14,16,5661,26,27],"class_list":["post-291638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-overskrifter","tag-aass-bryggeri","tag-alkohol","tag-baerekraft","tag-breaking-news","tag-breakingnews","tag-bryggerier","tag-featured-news","tag-featurednews","tag-fotball-vm","tag-headlines","tag-hovedoppslag","tag-latest-news","tag-latestnews","tag-main-news","tag-mainnews","tag-news","tag-no","tag-norge","tag-norway","tag-nyheter","tag-overskrifter","tag-ringnes","tag-top-stories","tag-topstories"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@no\/116902700935305638","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/291638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/comments?post=291638"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/291638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media\/291639"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media?parent=291638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/categories?post=291638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/tags?post=291638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}