{"id":51111,"date":"2025-10-02T15:48:17","date_gmt":"2025-10-02T15:48:17","guid":{"rendered":"https:\/\/www.europesays.com\/no\/51111\/"},"modified":"2025-10-02T15:48:17","modified_gmt":"2025-10-02T15:48:17","slug":"trenger-et-spark-i-raeva","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/no\/51111\/","title":{"rendered":"\u2013 Trenger et spark i r\u00e6va"},"content":{"rendered":"\n<ul class=\"_list_1994c_3 _list_64s2r_85 _unordered_1994c_105 text-sans-m\">\n<li class=\"_item_1994c_30\">Ylva Olaisen har v\u00e6rt i popbransjen i snart ti \u00e5r, uten stor uttelling til n\u00e5.<\/li>\n<li class=\"_item_1994c_30\">De siste m\u00e5nedene har hun f\u00e5tt et massivt gjennombrudd med sangen \u00abMaskulin\u00bb.<\/li>\n<li class=\"_item_1994c_30\">\u2013 Hatt tunge tider og tvilt p\u00e5 meg selv, r\u00f8per Ylva i dette intervjuet.<\/li>\n<li class=\"_item_1994c_30\">Her forteller hun ogs\u00e5 hvordan det var \u00e5 bli kastet inn i popbransjen som 15-\u00e5ring.<\/li>\n<\/ul>\n<p>Vis mer <\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">S\u00f8rlendingen har kjempet lenge og tidvis alene i en t\u00f8ff bransje.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Ti \u00e5r etter den spede begynnelsen skjer det endelig:<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Med sangen \u00abMaskulin\u00bb tar Ylva Olaisen (25) feminin revansj.<\/p>\n<p> \u2013 Gledest\u00e5rer<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Med en l\u00e5t om ligging f\u00f8lte Ylva at hun omsider fant sin egen stemme.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">I sommer kom den fresende popbiffen \u00abMaskulin\u00bb og ble det store gjennombruddet.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u00ab\u00c6 er ikke en liten bitch\/Det er ingenting som skremmer\/Selv om sangane er triste og \u00f8yan bare renner\u00bb, synger hun der.<\/p>\n<p><img alt=\"Foto: J\u00f8rgen Braastad \/ VG\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"5464\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/1c521796-ccdd-4161-b8a0-a2dcfdb3a803\"  style=\"object-position:0% 0%\" width=\"8192\"\/>Foto: J\u00f8rgen Braastad \/ VG<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Og det rant godt fra Ylvas \u00f8yne da hun la ut et bilde av seg selv 27. august.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Ikke fordi noe hadde g\u00e5tt galt \u2013 men fordi alt endelig gikk riktig vei.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">P\u00e5 <a href=\"https:\/\/www.instagram.com\/p\/DN254_Y0FOo\/?img_index=1\" class=\"_link_1994c_39\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a> meldte hun:<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u00abNUMBER ONE BABY!!!!<br \/>dere vet ikke hva dere gj\u00f8r med meg om dagen.<br \/>det jeg f\u00f8ler g\u00e5r forbi ord. takk for at dere oppfyller dr\u00f8mmene mine. ingen snarveier, bare 10 \u00e5r med hardt arbeid.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">lille ylva knew this!!!!!\u00bb<\/p>\n<p><img alt=\"Ylvas #1-bilde p\u00e5 Instagram.  Foto: Privat\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"1160\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/e90ae253-6836-4bb0-a5aa-b21099c9f3a9\"  style=\"object-position:0% 0%\" width=\"856\"\/>Ylvas #1-bilde p\u00e5 Instagram.  Foto: Privat<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"> \u2013\u2060\u00a0Jeg har aldri opplevd noe s\u00e5 stort i karrieren min f\u00f8r, sier Ylva til VG om dagen \u00abMaskulin\u00bb tok f\u00f8rsteplassen p\u00e5 <a href=\"https:\/\/www.vg.no\/tag\/spotify?utm_source=vg-article&amp;utm_medium=auto-tagger&amp;utm_campaign=dRyrGo\" class=\"_link_1994c_39\" rel=\"nofollow noopener\" target=\"_blank\">Spotify<\/a> i Norge.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Det var et pinch me-\u00f8yeblikk. Jeg f\u00f8lte alle f\u00f8lelser p\u00e5 en gang. Masse gledest\u00e5rer.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">For en artist som lenge hadde f\u00f8lt at hun sto p\u00e5 utsiden av bransjen, var \u00f8yeblikket overveldende. <\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Mest spilt i hele landet. Det er jo helt utrolig.<\/p>\n<p> \u00abNUMMER SEXY\u00bb<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">En dr\u00f8y m\u00e5ned senere sitter \u00abMaskulin\u00bb fortsatt som limt til toppsjiktet av <a href=\"https:\/\/charts.spotify.com\/charts\/view\/regional-no-daily\/latest\" class=\"_link_1994c_39\" rel=\"nofollow noopener\" target=\"_blank\">hitlisten<\/a>.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Sangen n\u00e6rmer seg fem millioner avspillinger med karslige skritt.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det gir ringvirkninger. P\u00e5 kort varsel ble Ylva nylig booket til den kanskje mest ettertraktede konserten p\u00e5 bransjefestivalen by:Larm \u2013 avslutningskvelden i Kulturkirken Jakob.<\/p>\n<p><img alt=\"Ylva p\u00e5 by:Larm.  Foto: Nikky Zabo\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"2417\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/39d1e6cc-8b8c-40c0-848d-b30c2aed0a52\"  style=\"object-position:0% 0%\" width=\"5990\"\/>Ylva p\u00e5 by:Larm.  Foto: Nikky Zabo<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u00abMaskulin\u00bb og Ylvas reise oppover hitlisten er dokumentert i jubelmeldingene hun kom med p\u00e5 Instagram underveis:<\/p>\n<ul class=\"_list_1994c_3 _list_xtcu6_9 _unordered_1994c_105 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\n<li class=\"_item_1994c_30\">7. juni: \u00abnr 56 i landet i dag og det varmer hjertet mitt<\/li>\n<li class=\"_item_1994c_30\">12. august: \u00ab\u2018maskulin\u2019 er nr 50 i landet whaaatt??\u00bb<\/li>\n<li class=\"_item_1994c_30\">17. august: \u00abDR\u00d8MMER JEG? 16. plass i landet n\u00e5??!\u00bb<\/li>\n<li class=\"_item_1994c_30\">20. august: \u00abNUMMER SEXY\u00bb<\/li>\n<\/ul>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">F\u00f8r dette var hennes listeh\u00f8ydepunkt som soloartist en 42. plass.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Da var jeg s\u00e5nn \u00abyay!\u00bb. Dritglad, liksom.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Du har muligens f\u00e5tt med deg navnet Ylva Olaisen i l\u00f8pet av de siste ti \u00e5rene. Det har definitivt v\u00e6rt i sirkulasjon. <\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Og det er ikke s\u00e5nn at hun ikke har f\u00e5tt til noe f\u00f8r n\u00e5.<\/p>\n<p>Dette har Ylva gjort<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 _paragraph_16v91_10 layout-component text-serif-m layout-normal text-sans-m layout-padded\">Det siste ti\u00e5ret kan hun blant annet vise til:<\/p>\n<ul class=\"_list_1994c_3 _list_xtcu6_9 _list_16v91_9 _unordered_1994c_105 layout-component text-serif-m layout-normal text-sans-m layout-padded\">\n<li class=\"_item_1994c_30\">Ett samlealbum<\/li>\n<li class=\"_item_1994c_30\">To EP-er<\/li>\n<li class=\"_item_1994c_30\">Rundt 30 singler<\/li>\n<li class=\"_item_1994c_30\">Fire TV-serier<\/li>\n<li class=\"_item_1994c_30\">Tre managere<\/li>\n<li class=\"_item_1994c_30\">Et ukjent antall konserter og opptredener<\/li>\n<li class=\"_item_1994c_30\">Kontrakt med de to st\u00f8rste plateselskapene, Universal og Sony<\/li>\n<\/ul>\n<p>Vis mer<img alt=\"Foto: Nikky Zabo\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"1002\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/f7eef346-ba22-48da-876c-5afde4fcfeab\"  style=\"object-position:0% 0%\" width=\"1782\"\/>Foto: Nikky Zabo<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Ylva er s\u00e5 vidt VG vet den eneste artisten som har gitt ut duetter med b\u00e5de Bj\u00f8rn Eidsv\u00e5g og milliard\u00e6rdatter Sophie Stray Spetalen.<\/p>\n<p><img alt=\"Foto: Nikky Zabo\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"643\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/8950c259-151e-4798-b7ca-06b0f1384ba6\"  style=\"object-position:0% 0%\" width=\"732\"\/>Foto: Nikky Zabo<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Hun har milliontall p\u00e5 Spotify med b\u00e5de Sondre Lerche- og Bob Dylan-coverl\u00e5ter, og p\u00e5 to l\u00e5ter sammen med Stig Brenner.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u00abMaskulin\u00bb-triumfen fremst\u00e5r likevel som noe helt annet \u2013 med feminin selvsikkerhet i b\u00e5nn.<\/p>\n<p><img alt=\"Ylva i \u00abMaskulin\u00bb-modus.  Foto: Nikky Zabo\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"4493\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/55a11433-cf84-4f25-a1d9-99340c23bd6a\"  style=\"object-position:0% 0%\" width=\"6929\"\/>Ylva i \u00abMaskulin\u00bb-modus.  Foto: Nikky Zabo<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Norske kvinner topper Spotify jevnt og trutt. Men ofte knyttet til konsepter som jul, coverl\u00e5ter, Melodi Grand Prix eller \u00abHver gang vi m\u00f8tes\u00bb.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u00abMaskulin\u00bb st\u00e5r p\u00e5 egne ben; en musikalsk suksess. (Om enn, s\u00e5 klart, med drahjelp av TikTok.)<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Den er \u00e9n av Ylvas nye sanger hvor hun endelig f\u00f8ler at hun lager det som er henne.<\/p>\n<p><img alt=\"Pressebilde fra \u00abLigge\u00bb-slippet.  Foto: Eugene Eben-Ezer\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"4707\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/d58f87dd-8916-4b70-a838-4fd65b5988a4\"  style=\"object-position:0% 0%\" width=\"3766\"\/>Pressebilde fra \u00abLigge\u00bb-slippet.  Foto: Eugene Eben-Ezer<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Hun trekker selv frem l\u00e5ten \u00abLigge\u00bb fra februar som det personlige gjennombruddet i s\u00e5 m\u00e5te.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">En sang om at \u00abgirlsa vil ogs\u00e5 ligge\u00bb, som hun sier.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Det var da jeg fant sounden min, det jeg hadde lyst til \u00e5 si, og turte \u00e5 ta plassen jeg har lett etter.<\/p>\n<p><img alt=\"Foto: J\u00f8rgen Braastad \/ VG\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"5262\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/600a0916-d884-4546-8d55-a5e9a9a3e187\"  style=\"object-position:0% 0%\" width=\"7889\"\/>Foto: J\u00f8rgen Braastad \/ VG<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Med \u00abLigge\u00bb var tonen satt: rufsete, direkte. <\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">For \u00e5 si det med den p\u00e5f\u00f8lgende l\u00e5ten: \u00abCut the shit\u00bb.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 \u00abLigge\u00bb splitter det jeg var f\u00f8r og det jeg er n\u00e5. N\u00e5 t\u00f8r jeg \u00e5 si det jeg har lyst til. V\u00e6re en ung jente og snakke om opplevelsene mine, ikke f\u00f8le at jeg er n\u00f8dt til \u00e5 pakke inn alt.<\/p>\n<p> \u2013 Ung og usikker<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Som 15-\u00e5ring ble Ylva p\u00e5meldt noe som het \u00abThe Stream\u00bb p\u00e5 TV 2.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Programmet var et av flere post-\u00abIdol\u00bb-konsepter bygget rundt noe nytt og spennende (str\u00f8mming!) som endte med kun \u00e9n sesong p\u00e5 skjermen.<\/p>\n<p><img alt=\"Ylva og Ram\u00f3n Andresen var begge med i \u00abThe Stream\u00bb i 2016. Ram\u00f3n er blitt en Oslo Spektrum-fyllende popstjerne som ogs\u00e5 har v\u00e6rt med p\u00e5 \u00e5 skrive \u00abMaskulin\u00bb.  Foto: Thomas Reis\u00e6ther\/TV 2\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"1365\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/b5260b70-00e6-4b44-92a0-e7fded024993\"  style=\"object-position:0% 0%\" width=\"4106\"\/>Ylva og Ram\u00f3n Andresen var begge med i \u00abThe Stream\u00bb i 2016. Ram\u00f3n er blitt en Oslo Spektrum-fyllende popstjerne som ogs\u00e5 har v\u00e6rt med p\u00e5 \u00e5 skrive \u00abMaskulin\u00bb.  Foto: Thomas Reis\u00e6ther\/TV 2<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Ylvas foreldre hadde notert seg datterens talent i kor-\u00f8yemed og kastet henne inn i \u00abThe Stream\u00bb uten \u00e5 gi henne beskjed om p\u00e5meldingen til audition.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 \u00c5h, jeg var s\u00e5 nerv\u00f8s, forteller Ylva.<\/p>\n<p><img alt=\"Ylva p\u00e5 P3 Gull i 2017.  Foto: Mariam Butt \/ NTB\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"5031\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/85195b13-4570-40ab-88fb-af63a0d27600\"  style=\"object-position:0% 0%\" width=\"3354\"\/>Ylva p\u00e5 P3 Gull i 2017.  Foto: Mariam Butt \/ NTB<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Hun minnes fortsatt hvor skummelt det var \u00e5 g\u00e5 p\u00e5 scenen for \u00aben liten bitch\u00bb.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Jeg husker at jeg trengte moren min, ler hun.<\/p>\n<p><img alt=\"Ylva p\u00e5 P3 Gull i 2024. Omgitt av artistkollegene Margrethe \u00abMay\u00bb Frich (t.v.), Tomine Harket og Maria Paola Mora Cely.  Foto: Naina Hel\u00e9n J\u00e5ma \/ VG\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"3669\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/497930ed-afc4-40d1-80a7-38e2d5408822\"  style=\"object-position:0% 0%\" width=\"5504\"\/>Ylva p\u00e5 P3 Gull i 2024. Omgitt av artistkollegene Margrethe \u00abMay\u00bb Frich (t.v.), Tomine Harket og Maria Paola Mora Cely.  Foto: Naina Hel\u00e9n J\u00e5ma \/ VG<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Men jeg husker ogs\u00e5 at jeg var s\u00e5nn: \u00abOK, dette er \u00f8yeblikket mitt.\u00bb Det var f\u00f8rste gang jeg slapp meg l\u00f8s, brukte scenen og turte i hvert fall \u00e5 begynne p\u00e5 det jeg \u00f8nsket \u00e5 bli.<\/p>\n<p>Ylva p\u00e5 TV<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 _paragraph_16v91_10 layout-component text-serif-m layout-normal text-sans-m layout-padded\">Disse seriene har hun v\u00e6rt med i som fast deltager\/profil:<\/p>\n<ul class=\"_list_1994c_3 _list_xtcu6_9 _list_16v91_9 _unordered_1994c_105 layout-component text-serif-m layout-normal text-sans-m layout-padded\">\n<li class=\"_item_1994c_30\">\u00abThe Stream\u00bb (TV 2, 2016) \u2013 sangkonkurranse med coverl\u00e5ter<\/li>\n<li class=\"_item_1994c_30\">\u00abGenerasjon Z\u00bb (TV 2, 2018) \u2013 dokumentarserie, fulgt som ung artist<\/li>\n<li class=\"_item_1994c_30\">\u00abDe neste\u00bb (NRK, 2021) \u2013 unge artister fremf\u00f8rte l\u00e5ter av kjente<\/li>\n<li class=\"_item_1994c_30\">\u00abForr\u00e6der\u00bb (TV 2, 2024) \u2013 deltager i psykologisk reality<\/li>\n<\/ul>\n<p>Vis mer<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Musikalske foreldre var til hjelp \u2013 selv om eplet kanskje har trillet et stykke unna stammen.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Min far er metalgitarist. Spiller i Blood Red Throne, blant annet. Kjempeflink!<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_1994c_25\">\u00abVeldig stygt\u00bb \u2013 se Ylva i 2018:<\/strong><\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Etter \u00e5 ha blitt en god nummer to i \u00abThe Stream\u00bb ble Ylva signert til Universal, det st\u00f8rste plateselskapet.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Men dr\u00f8mmen om en snarvei til stjernestatus ble fort innhentet av virkeligheten.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"> \u2013\u2060\u00a0Jeg var ung og usikker, omgitt av folk som hadde meninger om hvem jeg skulle v\u00e6re. Det ble mange kokker og mye s\u00f8l.<\/p>\n<p><img alt=\"Ylva i 2019.  Foto: Universal\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"703\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/3be511b7-d555-4f5f-9e64-52fc488edf95\"  style=\"object-position:0% 0%\" width=\"573\"\/>Ylva i 2019.  Foto: Universal<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Alt jeg tenkte p\u00e5 var at jeg hadde lyst til \u00e5 v\u00e6re superstjerne. Og s\u00e5 visste jeg ikke helt hvordan jeg skulle f\u00e5 det til.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">I en alder av 16 var det ikke s\u00e5 lett \u00e5 vite hvem man var, mener Ylva.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Jeg hadde jo bare lyst til \u00e5 bli Beyonc\u00e9!<\/p>\n<p><img alt=\"Beyonc\u00e9 i 2017.  Foto: Matt Sayles \/ AP \/ NTB\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"1886\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/7fee477e-44d3-4193-ab7b-fe0ec4fd6a92\"  style=\"object-position:0% 0%\" width=\"2898\"\/>Beyonc\u00e9 i 2017.  Foto: Matt Sayles \/ AP \/ NTB<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Men:<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Jeg trengte tid til \u00e5 v\u00e6re ung og leve litt.<\/p>\n<p> \u2013 Helt alene<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Etter fem \u00e5r var kontrakten med Universal over, uten den store uttellingen.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Det var selvf\u00f8lgelig helt grusomt for meg da.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">N\u00e5 kaller hun det en \u00abblessing in disguise\u00bb\u00abblessing in disguise\u00bbNoe som i utgangspunktet virker negativt, men som viser seg \u00e5 v\u00e6re positivt..<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Man trenger noen ganger et spark i r\u00e6va, for \u00e5 pushe seg selv.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">VG har bedt Universal om kommentar til saken.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_1994c_25\">\u00abDet var ikke dette som skulle skje\u00bb \u2013 se t\u00e5rev\u00e5t Ylva her:<\/strong><\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">I 2022 sto Ylva uten kontrakter og med f\u00e5 kontakter.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Et opphold i K\u00f8benhavn med dansk manager f\u00f8rte heller ingen vei, og pandemien hjalp ikke til med \u00e5 realisere popstjernedr\u00f8mmen.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"> \u2013\u2060\u00a0Jeg endte opp helt alene. Ikke noe team, management eller studio. Det var bare meg.<\/p>\n<p><img alt=\"Ylva p\u00e5 scenen under kvinneprisutdeling i mars.  Foto: Amanda Pedersen Giske \/ NTB\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"3106\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/01bb806b-78d5-43f8-97f5-07664c09fc99\"  style=\"object-position:0% 0%\" width=\"4659\"\/>Ylva p\u00e5 scenen under kvinneprisutdeling i mars.  Foto: Amanda Pedersen Giske \/ NTB<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Ten\u00e5rene tilbrakte hun i f\u00f8debyen Kristiansand, med pendling til hovedstaden n\u00e5r bransjen krevde det.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">N\u00e5 flyttet hun til Oslo for \u00e5 satse og bo for seg selv.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det ble ensomt og lite l\u00f8nnsomt, forteller Ylva.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Men hun fortsatte \u00e5 skrive musikk og poste i sosiale medier.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"> \u2013\u2060\u00a0Jeg hadde ingen plan B. Aldri.<\/p>\n<p><img alt=\"Ylva p\u00e5 \u00abMaskorama\u00bb i 2023.  Foto: Privat\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"4032\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/0b448cd6-1b16-4577-84b7-752f3fc4ab66\"  style=\"object-position:0% 0%\" width=\"3024\"\/>Ylva p\u00e5 \u00abMaskorama\u00bb i 2023.  Foto: Privat<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Mellom K\u00f8ben og Oslo bodde hun igjen hos familien sin, i to m\u00e5neder.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Jeg var s\u00e5nn, dette g\u00e5r ikke, jeg er n\u00f8dt til \u00e5 komme meg til byen. Jeg har aldri klart \u00e5 sitte stille. Alltid tenkt \u00abjo, det skal g\u00e5\u00bb.<\/p>\n<p><img alt=\"Ylva i 2024.  Foto: Sony\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"637\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/a7bd514a-d661-4b58-9084-98a684f41702\"  style=\"object-position:0% 0%\" width=\"878\"\/>Ylva i 2024.  Foto: Sony<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Likevel:<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Jeg har hatt ganske tunge tider og tvilt p\u00e5 meg selv. Tvilt p\u00e5 dem rundt meg. Hvem som er der for meg og hvem som ikke er det.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Ylva smiler.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 S\u00e5 har det jo heldigvis l\u00f8st seg til slutt.<\/p>\n<p> \u2013 Helt sykt<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u00abMaskulin\u00bb ble f\u00f8rst laget litt p\u00e5 sidelinjen, som et eksperiment. Men magef\u00f8lelsen sa noe annet, if\u00f8lge Ylva.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Jeg kunne ikke vente. Vi m\u00e5tte gi den ut n\u00e5. Og jeg er ekstremt glad vi gjorde det.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Etter et par m\u00e5neder med h\u00f8flig trafikk begynte \u00abMaskulin\u00bb \u00e5 skyte fart.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Plutselig var den p\u00e5 50. plass, og to uker senere nummer \u00e9n. Det gikk s\u00e5 fort. Helt sykt.<\/p>\n<p><img alt=\"Ylva i \u00abForr\u00e6der\u00bb 2024.  Foto: TV 2\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"3742\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/5a4fa94a-32ba-4894-b4f0-e960d5d721d2\"  style=\"object-position:0% 0%\" width=\"2495\"\/>Ylva i \u00abForr\u00e6der\u00bb 2024.  Foto: TV 2<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Dag etter dag postet hun nye oppdateringer.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Mange slutter \u00e5 promotere l\u00e5ten sin n\u00e5r den er ute, sier hun.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 For meg var det s\u00e5nn: \u00abDen er jo s\u00e5 bra. Dere m\u00e5 f\u00e5 med dere dette her!\u00bb S\u00e5 jeg bare fortsatte \u00e5 lage videoer.<\/p>\n<p><img alt=\"Foto: Nikky Zabo\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"4381\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/daa6e7dd-6caa-467b-8d2c-7aad723bc698\"  style=\"object-position:0% 0%\" width=\"5841\"\/>Foto: Nikky Zabo<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Hun skulle f\u00e5 den ut til folket, ler Marius Skullerud, labelsjef i plateselskapet Gladstone, som gir ut Ylvas musikk n\u00e5.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Ylvas iherdige jobbing ga resultater, og da skolestart kom eksploderte det for alvor. Tre-fire hundre nye TikTok-creations i d\u00f8gnet.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Samtidig vokste Spotify-tallene.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Dag etter dag, helt til den gikk til topps.<\/p>\n<p><img alt=\"Foto: J\u00f8rgen Braastad \/ VG\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"8192\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/cfde0014-0928-4ffa-8d5c-683d67909cb9\"  style=\"object-position:0% 0%\" width=\"5464\"\/>Foto: J\u00f8rgen Braastad \/ VG<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Med \u00abMaskulin\u00bb-suksessen er det mange i norsk pop som jubler p\u00e5 Ylvas vegne.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Jeg har kjent p\u00e5 at jeg har v\u00e6rt mye alene, sier hun.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">\u2013 Det tror jeg mange kvinner i musikkbransjen har f\u00f8lt.<\/p>\n<p><img alt=\"Jubler for Ylva: Ina Wroldsen (t.v.), Synne Vo og Astrid S.  Foto: Mattis Sandblad\/VG \u2013 Annika Byrde\/NTB \u2013 Lise \u00c5serud\/NTB\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"1017\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/no\/wp-content\/uploads\/2025\/10\/5b0d8fe3-e723-4df1-827c-91059dc1ee00\"  style=\"object-position:0% 0%\" width=\"2647\"\/>Jubler for Ylva: Ina Wroldsen (t.v.), Synne Vo og Astrid S.  Foto: Mattis Sandblad\/VG \u2013 Annika Byrde\/NTB \u2013 Lise \u00c5serud\/NTB<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Blant gratulantene p\u00e5 Instagram: Ina Wroldsen, Synne Vo, Astrid S.<\/p>\n<p class=\"_paragraph_1994c_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"> \u2013\u2060\u00a0Jeg synes det er s\u00e5 hyggelig, spesielt n\u00e5r det er damer som backer hverandre. Vi blir s\u00e5 mye sterkere sammen.<\/p>\n<p>    <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Ylva Olaisen har v\u00e6rt i popbransjen i snart ti \u00e5r, uten stor uttelling til n\u00e5. De siste m\u00e5nedene&hellip;\n","protected":false},"author":2,"featured_media":51112,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[71,7859,30,28,29,251,72],"class_list":{"0":"post-51111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-underholdning","8":"tag-entertainment","9":"tag-generasjon-z","10":"tag-no","11":"tag-norge","12":"tag-norway","13":"tag-spotify","14":"tag-underholdning"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/51111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/comments?post=51111"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/posts\/51111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media\/51112"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/media?parent=51111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/categories?post=51111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/no\/wp-json\/wp\/v2\/tags?post=51111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}