Project Prometheus, Jeff Bezos’s physical AI lab, is in talks to lease 38,000 square feet at the Jellicoe Building in King’s Cross, reports FT. This follows a trend of OpenAI and Anthropic setting up in London’s expanding tech hub.
Last week, Prometheus raised $10 billion at a $38 billion valuation, with JPMorgan and BlackRock involved. The total funding topped $16 billion, including $6.2 billion from its November 2025 launch, making Prometheus one of the world’s most valuable early-stage AI startups.
Bezos and Vikram Bajaj co-founded the company and serve as co-CEOs. This is Bezos’s first hands-on role at a tech company since he left his position as Amazon CEO in 2021.
As TFN has reported since the launch, Bezos’s plans go beyond just one lab. Prometheus is building AI systems to model and simulate real-world physics. The company also plans to create a holding company that could invest up to $100 billion to buy industrial businesses and use their data in its models.
The company now has more than 120 employees from OpenAI, xAI, Meta, and DeepMind. It has also bought General Agents, an agentic AI startup co-founded by former DeepMind researcher Sherjil Ozair.
Elon Musk has called Bezos a “copycat” because both xAI and Prometheus focus on the physical world. Other competitors include Periodic Labs and Figure AI, which are making progress in humanoid robotics. Still, none of these companies has attracted institutional funding at this level or so early.
With Prometheus moving in, King’s Cross is becoming an even stronger centre for the AI industry. Within a mile, there are more than 100 academic, research, and commercial organisations, such as Google DeepMind, Meta, the Alan Turing Institute, and the Francis Crick Institute.