{"id":20909,"date":"2026-04-11T02:04:29","date_gmt":"2026-04-11T02:04:29","guid":{"rendered":"https:\/\/www.europesays.com\/people\/20909\/"},"modified":"2026-04-11T02:04:29","modified_gmt":"2026-04-11T02:04:29","slug":"barron-trump-preps-for-launch-of-yerba-mate-beverage-company-in-may-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/people\/20909\/","title":{"rendered":"Barron Trump preps for launch of Yerba Mate beverage company in May"},"content":{"rendered":"<p>WASHINGTON \u2014 Barron Trump\u2019s beverage company is previewing its first set of flavors as the first son prepares to join the lucrative energy drink market.<\/p>\n<p>The 20-year-old Trump scion is one of five directors of the herbal tea start-up SOLLOS Yerba Mate Inc., which is\u00a0<a href=\"https:\/\/www.instagram.com\/popular\/sollos-yerba-mate-inc\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">set to launch in May 2026<\/a>\u00a0with pineapple- and coconut-flavored options.<\/p>\n<p>Yerba mate is a bitter herbal tea from South America and marketed as a caffeinated alternative to coffee.<\/p>\n<p>Barron Trump\u2019s beverage company is previewing its first set of flavors as the first son prepares to join the lucrative energy drink market. AP<\/p>\n<p>Trump is a director of the company, incorporated\u00a0in Florida last December,\u00a0<a href=\"https:\/\/search.sunbiz.org\/Inquiry\/CorporationSearch\/ConvertTiffToPDF?storagePath=COR%5C2026%5C0120%5C64561857.Tif&amp;documentNumber=F26000000329\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">according to state corporation filings<\/a>.\u00a0It\u2019s also registered in the business-friendly state of Delaware.<\/p>\n<p>Rodolfo Castello, Valentino Gomez, Stephen Hall, and Spencer Bernstein serve as directors of the company, with Bernstein also serving as chairman and Hall as vice president.<\/p>\n<p>Bernstein and Hall are high school buddies of Trump, having attended Oxbridge Academy in West Palm Beach, Fla., at the same time as Barron.<\/p>\n<p>Sollos Yerba Mate has raised $1 million from private investors, according to a US Securities and Exchange Commission filing.<\/p>\n<p>The 20-year-old Trump scion is one of five directors of the herbal tea start-up SOLLOS Yerba Mate Inc., which is\u00a0set to launch in May 2026\u00a0with pineapple- and coconut-flavored options. AFP via Getty Images<\/p>\n<p>\u201cThe company aims to capture the vibrant lifestyle of South Florida with its products,\u201d SOLLOS posted on Instagram.<\/p>\n<p>And it brags on its LinkedIn page that it has created \u201cthe perfect summer drink.\u201d<\/p>\n<p>Barron Trump is in his second year at New York University\u2019s Stern School of Business. The youngest son of President Trump and first lady Melania Trump is indicating he wants to follow in the business side of the family and not the political side.\u00a0<\/p>\n<p>The youngest son of President Trump and first lady Melania Trump is indicating he wants to follow in the family\u2019s business, not its political side.\u00a0 AFP via Getty Images<\/p>\n<p>In addition to his energy drink company, Barron has also dabbled in cryptocurrency, founding\u00a0World Liberty Financial\u00a0alongside his father and older brothers, Don Jr. and Eric.<\/p>\n<p>His holdings alone are reportedly worth $150 million.\u00a0And his new venture could be just as lucrative.\u00a0<\/p>\n<p>The global energy drink market, valued at approximately $85 to $90 billion in 2025, is projected to grow to more than $125\u2013$157 billion by 2030-2034.<\/p>\n<p>\t\t\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"WASHINGTON \u2014 Barron Trump\u2019s beverage company is previewing its first set of flavors as the first son prepares&hellip;\n","protected":false},"author":2,"featured_media":20910,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[98,474,51,997,74,48],"class_list":{"0":"post-20909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-barron-trump","8":"tag-barron-trump","9":"tag-business","10":"tag-politics","11":"tag-startups","12":"tag-trump","13":"tag-us-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@people\/116383623592292745","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/20909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/comments?post=20909"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/20909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media\/20910"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media?parent=20909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/categories?post=20909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/tags?post=20909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}