{"id":211833,"date":"2026-09-02T17:10:09","date_gmt":"2026-09-02T17:10:09","guid":{"rendered":"https:\/\/www.europesays.com\/people\/211833\/"},"modified":"2026-09-02T17:10:09","modified_gmt":"2026-09-02T17:10:09","slug":"tim-cooks-final-full-quarter-as-ceo-saw-iphone-revenue-hit-56-99-billion-and-services-revenue-hit-a-record-30-98-billion-does-that-mix-make-apple-stock-a-buy-as-john-ternus-takes-over","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/people\/211833\/","title":{"rendered":"Tim Cook&#8217;s Final Full Quarter as CEO Saw iPhone Revenue Hit $56.99 Billion and Services Revenue Hit a Record $30.98 Billion. Does That Mix Make Apple Stock a Buy as John Ternus Takes Over?"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">In my opinion, Apple (NASDAQ: AAPL) is pretty much always a buy. The company keeps finding ways to grow revenue, and the numbers speak for themselves. Tim Cook&#8217;s <a href=\"https:\/\/www.fool.com\/investing\/2026\/08\/05\/tim-cooks-last-quarter-as-ceo-was-apples-best-june\/?utm_source=yahoo-host-full&amp;utm_medium=feed&amp;utm_campaign=article&amp;referring_guid=7bcd885f-d631-47cb-ac20-23661fd16204\" data-ylk=\"slk:final%20full%20quarter;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;final full quarter&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">final full quarter<\/a> saw $109.42 billion in revenue, up 16.4%. The iPhone pulled in $54.25 billion, while services hit a June-quarter record of $30.74 billion. That mix is a big reason why I&#8217;m bullish on Apple.  <\/p>\n<p>            What the mix actually tells you          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">In Q3 for <a href=\"https:\/\/www.fool.com\/investing\/how-to-invest\/stocks\/how-to-invest-in-apple-stock\/?utm_source=yahoo-host-full&amp;utm_medium=feed&amp;utm_campaign=article&amp;referring_guid=7bcd885f-d631-47cb-ac20-23661fd16204\" data-ylk=\"slk:Apple;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Apple&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Apple<\/a>, iPhone revenue grew 21.7% year over year, driven by the iPhone 17 family, with June-quarter records in every geographic segment and a record quarter for upgraders. Services grew 12.1% and now represents 28.1% of total sales, setting records across every category, including all-time highs in cloud and payment services.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Missed Nvidia in 2009? This Rare Signal Is Flashing Again.\u00a0In 2009, a &#8220;Double Down&#8221; signal flashed for a little-known chipmaker called Nvidia.\u00a0For the first time in years, that same &#8220;Total Conviction&#8221; signal is flashing for a company 1\/100th the size of Nvidia.\u00a0<a href=\"https:\/\/api.fool.com\/infotron\/infotrack\/click?apikey=35527423-a535-4519-a07f-20014582e03e&amp;impression=6773127b-c7d5-4f80-aed4-fcb083ed4970&amp;url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fa-sa-dd-total-conviction%3Faid%3D11123%26source%3Disaediica0000074%26ftm_cam%3Dsa-dd-4%26ftm_veh%3Dtop_incontent_pitch_feed_yahoo%26ftm_pit%3D19375&amp;utm_source=yahoo-host-full&amp;utm_medium=feed&amp;utm_campaign=article&amp;referring_guid=7bcd885f-d631-47cb-ac20-23661fd16204\" data-ylk=\"slk:Continue%20%C2%BB;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Continue \u00bb&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Continue \u00bb<\/a>  <\/p>\n<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/283fd4796dcce05e73cee31c2d2ebb9b57881159735a8742bc42feb09c45476e\/lightyear_networkapi\/resizefit_w960%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fmotleyfool.com%2F4131fd6e369d4e6f83c668ac3d1bd0ff.jpg\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"Tim Cook smiles over a crowd.\" height=\"639\" width=\"960\" class=\"yf-1f8hkhu loader\"\/><\/a> Outgoing Apple CEO Tim Cook. Image source: Apple.           <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The reason this matters is margin structure. Services had a gross margin of 76.5% in the December quarter, roughly double that of hardware. Every point Services gains in the revenue mix lifts consolidated profitability without Apple selling a single additional device. Net income hit $29.8 billion, up 27%, on revenue that grew 16%. That gap is the mix working.  <\/p>\n<p>            The installed base is the moat          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Apple&#8217;s active device base surpassed 2.5 billion, an all-time high across all product categories and geographies. Paid subscriptions surpassed 1.5 billion, more than 50% above the roughly one billion Apple reported in 2023.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">I think of Apple as a subscription business wearing hardware clothing. It does not need to sell more phones each year to grow. Apple needs the installed base to keep expanding and monetization per device to keep climbing, and both are happening. Installed base growth has become a more meaningful driver than annual unit sales.  <\/p>\n<p>        What Ternus inherits          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">John Ternus will take over on Sept. 1. He&#8217;s a 25-year Apple veteran who led hardware engineering across iPhone, iPad, Mac, Apple Watch, AirPods, and the Apple Silicon transition. Cook moves to executive chairman, staying involved in policy and long-term priorities. Johny Srouji becomes chief hardware officer.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">This is continuity, not upheaval. Cook added $3.6 trillion to Apple&#8217;s market value over 15 years, and the succession was planned rather than reactive. Ternus inherits a company generating $34.4 billion in quarterly operating cash flow.  <\/p>\n<p>    Story Continues  <\/p>\n<p>           The AI question was answered         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Apple&#8217;s biggest overhang was artificial intelligence, and the company resolved it with a pragmatic decision. In January, Apple signed a multi-year deal with Alphabet, (NASDAQ: GOOG) (NASDAQ: GOOGL) reportedly worth nearly $1 billion annually, to power the next Siri with Gemini models. At Apple&#8217;s Worldwide Developers Conference in June, the company unveiled Siri AI with a stand-alone app, visual intelligence, on-screen awareness, and cross-app actions, which will ship in iOS 27 this fall.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Everything runs through Private Cloud Compute, so Google performs the computation without receiving identifiable user data. Apple chose capability over pride, licensing frontier AI rather than shipping an inferior in-house model two years late. For a company with a privacy brand to protect and 2.5 billion devices to upgrade, that was the right call.  <\/p>\n<p>       The product cycle ahead         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Apple is tracking as many as 16 new products by year&#8217;s end, one of its busiest stretches in years. The Sept. 9 event brings the iPhone 18 Pro and Pro Max with the A20 Pro chip and next-generation C2 modem, alongside the first foldable, expected to be branded iPhone Ultra with a 7.8-inch inner display. Analyst estimates put foldable pricing between $2,000 and $2,500.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">A premium tier above the Pro models raises average selling prices without cannibalizing existing lines, the same playbook that worked with iPhone Air. Apple&#8217;s market cap is near $4.67 trillion after the stock closed near $320, up 16.15% over the past 12 months. It is not cheap. It rarely is.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">But a business growing revenue by 16%, earnings by 27%, with a 76.5% margin, segment expanding faster than the total, and 2.5 billion devices to sell into, does not need to be cheap to work. The mix of businesses that Cook handed Ternus is the strongest in Apple&#8217;s history  <\/p>\n<p>       Should you buy stock in Apple right now?         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Before you buy stock in Apple, consider this:  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The Motley Fool Stock Advisor analyst team just identified what they believe are the\u00a0<a href=\"https:\/\/api.fool.com\/infotron\/infotrack\/click?apikey=35527423-a535-4519-a07f-20014582e03e&amp;impression=cd984549-a5e8-4b56-98d6-e7e0a238e473&amp;url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fe-sa-bbn-bn%3Faid%3D8867%26source%3Disaeditxt0001181%26ftm_cam%3Dsa-bbn-evergreen%26ftm_veh%3Darticle_pitch_feed_yahoo%26ftm_pit%3D18781&amp;utm_source=yahoo-host-full&amp;utm_medium=feed&amp;utm_campaign=article&amp;referring_guid=7bcd885f-d631-47cb-ac20-23661fd16204\" data-ylk=\"slk:10%20best%20stocks;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;10 best stocks&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">10 best stocks<\/a> for investors to buy now\u2026 and Apple wasn&#8217;t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Consider when Netflix made this list on December 17, 2004&#8230; if you invested $1,000 at the time of our recommendation,\u00a0you&#8217;d have $435,803!* Or when Nvidia made this list on April 15, 2005&#8230; if you invested $1,000 at the time of our recommendation, you&#8217;d have $1,334,577!*  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Now, it&#8217;s worth noting\u00a0Stock Advisor&#8217;s total average return is 966% \u2014 a market-crushing outperformance compared to 211% for the S&amp;P 500.\u00a0Don&#8217;t miss the latest top 10 list, available with\u00a0Stock Advisor, and join an investing community built by individual investors for individual investors.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/api.fool.com\/infotron\/infotrack\/click?apikey=35527423-a535-4519-a07f-20014582e03e&amp;impression=cd984549-a5e8-4b56-98d6-e7e0a238e473&amp;url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fe-sa-bbn-bn%3Faid%3D8867%26source%3Disaeditxt0001181%26ftm_cam%3Dsa-bbn-evergreen%26ftm_pit%3D18781%26ftm_veh%3Darticle_pitch_feed_yahoo%26company%3DApple&amp;utm_source=yahoo-host-full&amp;utm_medium=feed&amp;utm_campaign=article&amp;referring_guid=7bcd885f-d631-47cb-ac20-23661fd16204\" data-ylk=\"slk:See%20the%2010%20stocks%20%C2%BB;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;See the 10 stocks \u00bb&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ticker_pitch\">See the 10 stocks \u00bb<\/a>  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">*Stock Advisor returns as of September 2, 2026.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.fool.com\/author\/20689\/\" data-ylk=\"slk:Micah%20Zimmerman;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Micah Zimmerman&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Micah Zimmerman<\/a> has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet and Apple. The Motley Fool has a <a href=\"https:\/\/www.fool.com\/legal\/fool-disclosure-policy\/\" data-ylk=\"slk:disclosure%20policy;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;disclosure policy&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">disclosure policy<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.fool.com\/investing\/2026\/09\/02\/tim-cooks-final-full-quarter-as-ceo-saw-iphone\/\" data-ylk=\"slk:Tim%20Cook&#039;s%20Final%20Full%20Quarter%20as%20CEO%20Saw%20iPhone%20Revenue%20Hit%20%2456.99%20Billion%20and%20Services%20Revenue%20Hit%20a%20Record%20%2430.98%20Billion.%20Does%20That%20Mix%20Make%20Apple%20Stock%20a%20Buy%20as%20John%20Ternus%20Takes%20Over%3F;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Tim Cook&#039;s Final Full Quarter as CEO Saw iPhone Revenue Hit $56.99 Billion and Services Revenue Hit a Record $30.98 Billion. Does That Mix Make Apple Stock a Buy as John Ternus Takes Over?&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Tim Cook&#8217;s Final Full Quarter as CEO Saw iPhone Revenue Hit $56.99 Billion and Services Revenue Hit a Record $30.98 Billion. Does That Mix Make Apple Stock a Buy as John Ternus Takes Over?<\/a> was originally published by The Motley Fool  <\/p>\n","protected":false},"excerpt":{"rendered":"In my opinion, Apple (NASDAQ: AAPL) is pretty much always a buy. The company keeps finding ways to&hellip;\n","protected":false},"author":2,"featured_media":211834,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[155],"tags":[633,28937,5030,1528,628],"class_list":["post-211833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tim-cook","tag-apple","tag-apple-silicon","tag-apple-watch","tag-iphone","tag-tim-cook"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@people\/117202559201595176","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/211833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/comments?post=211833"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/211833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media\/211834"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media?parent=211833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/categories?post=211833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/tags?post=211833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}