{"id":217293,"date":"2026-09-06T11:50:49","date_gmt":"2026-09-06T11:50:49","guid":{"rendered":"https:\/\/www.europesays.com\/people\/217293\/"},"modified":"2026-09-06T11:50:49","modified_gmt":"2026-09-06T11:50:49","slug":"apples-new-ceo-john-ternus-once-told-gen-z-to-never-assume-they-know-as-much-as-others","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/people\/217293\/","title":{"rendered":"Apple\u2019s new CEO John Ternus once told Gen Z to \u2018never assume\u2019 they know as much as others"},"content":{"rendered":"<p>Today, longtime insider <a aria-label=\"Go to https:\/\/fortune.com\/2026\/08\/31\/apple-new-ceo-john-ternus-tim-cook-ai-competition-corporate-succession\/\" href=\"https:\/\/fortune.com\/2026\/08\/31\/apple-new-ceo-john-ternus-tim-cook-ai-competition-corporate-succession\/\" rel=\"nofollow noopener\" target=\"_blank\">John Ternus<\/a> <a aria-label=\"Go to https:\/\/fortune.com\/2026\/09\/01\/apple-ceo-john-ternus-innovators-dilemma\/\" href=\"https:\/\/fortune.com\/2026\/09\/01\/apple-ceo-john-ternus-innovators-dilemma\/\" rel=\"nofollow noopener\" target=\"_blank\">took the reins<\/a> as CEO of the $4.6 trillion tech giant <a aria-label=\"Go to https:\/\/fortune.com\/tag\/apple\/\" href=\"https:\/\/fortune.com\/tag\/apple\/\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a>, succeeding <a aria-label=\"Go to https:\/\/fortune.com\/tag\/tim-cook\/\" href=\"https:\/\/fortune.com\/tag\/tim-cook\/\" rel=\"nofollow noopener\" target=\"_blank\">Tim Cook<\/a> after his 15-year run at the helm. It took Ternus more than two decades to reach the top of Apple\u2019s corporate ladder\u2014and along the way, he learned that even the most accomplished workers will question whether they\u2019re up to the task. The CEO fought uncertainty and impostor syndrome by following one key mindset.<\/p>\n<p class=\"wp-block-paragraph\">\u201cAlways assume you\u2019re as smart as anyone else in the room, but never assume that you know as much as they do,\u201d Ternus <a aria-label=\"Go to https:\/\/www.youtube.com\/live\/COGiLj918_A?t=2143s\" href=\"https:\/\/www.youtube.com\/live\/COGiLj918_A?t=2143s\" rel=\"nofollow noopener\" target=\"_blank\">told<\/a> University of Pennsylvania\u2019s engineering graduates in 2024. \u201cWith this mindset, you\u2019ll find the confidence you need to push forward, but more importantly, the humility to ask questions and learn.\u201d<\/p>\n<p class=\"wp-block-paragraph\">It was a lesson he first learned 25 years ago, when he first began his ascent to the helm of Apple\u2019s executive team. Ternus was just 26 years old when he joined Apple as an engineer in 2001\u2014it was his second job out of college, right as technology was innovating at breakneck speed. It was \u201cintimidating and exhilarating,\u201d the new CEO admitted. He even questioned if he could keep up.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI wasn\u2019t sure I belonged there,\u201d Ternus continued. \u201cThe people I met were so smart and so confident, and they knew so much more than me.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Ternus has been dealt his fair share of uncertainty and change\u2014especially early on in his career, when Apple went from designing products with clear plastic parts to ones with aluminum. But he doesn\u2019t regret what he learned from that bygone era, \u201cbecause every experience like this sharpened my ability to approach problems from different angles.\u201d It\u2019s inevitable that young workers alike will have to take on something new, and self-doubt is bound to creep in. But being in community with smart peers is one way to navigate uncertainty and achieve success.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI\u2019ll always be grateful that I wasn\u2019t afraid to ask for help when I needed it,\u201d Ternus said. \u201cBecause being around people that care that deeply, it won\u2019t just make you want to stretch your limits and see how far you can go, but they\u2019re also the best people to help you understand how to get there.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Fortune reached out to Apple for comment.<\/p>\n<p>Ternus\u2019s two-decade ascent to CEO of $4.6 trillion Apple<\/p>\n<p class=\"wp-block-paragraph\">Young workers may question their impact as they\u2019re funneled into low-paying entry-level roles. But if Ternus has learned one thing from climbing the ladder at Apple, it\u2019s that \u201cthe care that you put into your work, it really matters.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Ternus joined Apple\u2019s product design team in 2001 after a short stint at Virtual Research Systems upon graduating from the University of Pennsylvania. He first helped to create a large plastic desktop monitor called Cinema Display for the tech giant, then he steadily climbed the ranks, advancing to a managerial role within a few years and leading hardware engineering on the G5-era iMacs.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">By 2013, he became the vice president of hardware engineering, overseeing the iPad and Mac, and eventually, contributing to builds like the iPhone pros and AirPods. And two decades into his run, he joined the executive ranks as SVP, directly reporting to his CEO predecessor, Tim Cook. Over the past 25 years, he\u2019s played a pivotal role in the development of products including every generation of iPad and the first AirPods, while also overseeing hardware work across the iPhone, Mac, and Apple Watch.<\/p>\n<p class=\"wp-block-paragraph\">As the eighth CEO in Apple\u2019s 50-year history, Ternus\u2019s decades of career success have now propelled him to the top. And in his final memo as chief executive, Cook said he has full confidence in his successor\u2019s ability to lead Apple into its next chapter.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI take enormous comfort in handing the helm to someone as brilliant and wonderful and capable as John,\u201d Cook <a aria-label=\"Go to https:\/\/www.bloomberg.com\/news\/articles\/2026-08-31\/apple-s-cook-says-he-will-miss-this-work-as-he-leaves-ceo-role\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-08-31\/apple-s-cook-says-he-will-miss-this-work-as-he-leaves-ceo-role\" rel=\"nofollow noopener\" target=\"_blank\">said in<\/a> his email to Apple employees. \u201cFew people understand what it takes to build products that change the world the way John does and I could not be more excited for his leadership.\u201d<\/p>\n<p>Echoing Apple\u2019s late cofounder Steve Jobs: \u2018Go out there and make a dent in the universe\u2019<\/p>\n<p class=\"wp-block-paragraph\">Ternus, 51, has played a hand in creating the millions of iPhones tucked into back pockets and AirPods playing music in ears all around the world. He\u2019s been at Apple through its many product innovations and failings, and that stream of continuous learning helped him approach problems from different angles. It\u2019s a habit that budding professionals should take with them in their careers, even after they\u2019ve closed their textbooks and turned their tassels.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cOngoing change is one of the great gifts of life, and learning how to learn and keep learning is one of the great gifts of your college education,\u201d Ternus continued in his commencement speech.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Instead of simply gunning for big paychecks or flashy job titles, Ternus advises workers to build what \u201cinterests\u201d and \u201cexcites\u201d them\u2014and above all else, create it in a way that \u201caligns with your values.\u201d Whether it be product development, fighting incurable disease, or building a health care AI model, young professionals should invest their time in something meaningful. For Ternus, finding work that matters\u2014and caring deeply about doing it well\u2014is ultimately what makes an impact.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThis is your time, this is your moment, so do what Steve Jobs once said, and go out there and make a dent in the universe,\u201d the CEO said.<\/p>\n","protected":false},"excerpt":{"rendered":"Today, longtime insider John Ternus took the reins as CEO of the $4.6 trillion tech giant Apple, succeeding&hellip;\n","protected":false},"author":2,"featured_media":217294,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[23148],"tags":[7672,23893,633,12392,474,74231,1720,2683,766,5469,9995,2686,5470,5041,836,2344,26817,1021,2110,628,6319,7676],"class_list":["post-217293","post","type-post","status-publish","format-standard","has-post-thumbnail","category-john-ternus","tag-advice","tag-airpods","tag-apple","tag-apple-iphone","tag-business","tag-career-advancement","tag-career-advice","tag-careers","tag-chief-executive-officer-ceo","tag-colleges-and-universities","tag-engineering","tag-executives","tag-gen-z","tag-graduation","tag-jobs","tag-john-ternus","tag-product-design","tag-steve-jobs","tag-tech","tag-tim-cook","tag-young-adults","tag-young-workers"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@people\/117223953831708713","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/217293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/comments?post=217293"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/217293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media\/217294"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media?parent=217293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/categories?post=217293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/tags?post=217293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}