![\"Barron](\"https:\/\/www.europesays.com\/people\/wp-content\/uploads\/2026\/04\/a86da8658983ad4b3945d0c0addb451e.jpeg\")
Barron Trump and First Lady Melania Trump listen as US President Donald Trump delivers remarks after being sworn in as the 47th President in the US Capitol Rotunda in Washington, DC, on January 20, 2025. (Photo: SAUL LOEB\/POOL\/Abaca\/Sipa USA\/Sipa via AP Images) <\/p>\n
Barron Trump is venturing into the energy drinks market with a Florida twist on a traditionally South American beverage.<\/p>\n
According to a flurry of LinkedIn updates over the past month, SOLLOS Yerba Mate will be touching down on convenience store shelves sometime in May. Described as a \u201clifestyle beverage brand built around yerba mate and clean, functional ingredients,\u201d the drink makes use of a caffeinated leaf widely popular in Paraguay, Argentina, Brazil and Chile. Traditionally consumed by mixing dried leaves with hot water, brands like Yerba Madre have popularized the concoction in the U.S. in canned, energy drink-esque formats. SOLLOS appears to be a continuation of that trend.<\/p>\n
Barron Trump, 19, is listed as one of five directors of the company, per a publicly available authorization filing<\/a> made in January. Rodolfo Castello, Valentino Gomez, Stephen Hall and Spencer Bernstein are listed as fellow directors, with Bernstein also listed as its sole chairman. Bernstein is a recent college graduate and real estate agent who, in 2023, co-listed an $18.95 million<\/a> residence a few blocks north of Donald Trump\u2019s Mar-a-Lago club in Palm Beach.<\/p>\n According to the filing, the brand was pitched as \u201cSoulstice\u201d before rebranding as SOLLOS Yerba Mate, as its original name was unavailable in the state of Florida.<\/p>\n Little information has been released about the product ahead of its launch in May, save for a handful of posts on LinkedIn. In one, a 12-pack of SOLLOS is seen floating atop a surfboard; in another, cans of the energy drink are carried through an assembly line as they\u2019re filled and labeled. Though several outlets have reported that the brand is debuting in both Pineapple and Coconut Varieties, packaging suggests that the brand will consist of a single \u201cPineapple + Coconut\u201d flavor, at least at launch.<\/p>\n \u201cGrowing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round. That experience led us to create SOLLOS, a beverage designed to complement life in the \u2018Sunshine State\u2019,\u201d the company said in its first LinkedIn post<\/a>.<\/p>\n \u201c\u2018SOL,\u2019 meaning sun in Spanish, represents the sun rising and the beginning of the day. \u2018LOS,\u2019 which is \u2018Sol\u2019 spelled backwards, represents the sun setting and the end of the day. Together, SOLLOS captures the full cycle of the sun and that \u2018It Begins Where It Ends.’\u201d<\/p>\n (Photo: SOLLOS\/LinkedIn) <\/p>\n