{"id":2846,"date":"2026-04-01T23:33:26","date_gmt":"2026-04-01T23:33:26","guid":{"rendered":"https:\/\/www.europesays.com\/people\/2846\/"},"modified":"2026-04-01T23:33:26","modified_gmt":"2026-04-01T23:33:26","slug":"following-bernard-arnaults-endorsement-pop-mart-goes-luxe-with-2000-labubu-gold-necklace","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/people\/2846\/","title":{"rendered":"Following Bernard Arnault\u2019s Endorsement, Pop Mart Goes Luxe With $2,000 Labubu Gold Necklace"},"content":{"rendered":"\n<p class=\"yf-1fy9kyt\">LONDON \u2014 Could Labubu\u2019s creator Kasing Lung be LVMH\u2019s next Takashi Murakami-level artist?<\/p>\n<p class=\"yf-1fy9kyt\">That\u2019s the question on people\u2019s minds after Bernard Arnault, chairman and chief executive officer of <a href=\"https:\/\/wwd.com\/accessories-news\/jewelry\/tiffany-amp-cos-anthony-ledru-focus-consistency-wwd-honor-1238319163\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:LVMH;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;LVMH&quot;}\" class=\"link \">LVMH<\/a> Mo\u00ebt Hennessy Louis Vuitton, stopped by a Moynat event during Art Basel Paris to see the storied Parisian luxury bag-maker\u2019s European launch of its <a href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/labubu-creator-having-luxury-moment-143139833.html\" data-ylk=\"slk:hyped collaboration with Lung.;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;hyped collaboration with Lung.&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">hyped collaboration with Lung. <\/a><\/p>\n<p class=\"yf-1fy9kyt\">More from WWD<\/p>\n<p class=\"yf-1fy9kyt\">In a picture later released on Lung\u2019s Instagram, Arnault stood alongside the artist while carrying a 48H Mini bag bearing a bold <a href=\"https:\/\/www.yahoo.com\/entertainment\/articles\/labubu-creator-kasing-lung-fetes-182407280.html\" data-ylk=\"slk:Labubu;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Labubu&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">Labubu<\/a> motif from the collaboration. A lychee berry Labubu plush toy from Pop Mart\u2019s \u201cExciting Macaron\u201d series can be seen prominently attached to the bag.<\/p>\n<p class=\"yf-1fy9kyt\">The picture soon sent online spectators into a frenzy, both on Instagram and China\u2019s own lifestyle content-driven platform Xiaohongshu.<\/p>\n<p class=\"yf-1fy9kyt\">Many are speculating that, given the overwhelmingly positive market response to the <a href=\"https:\/\/www.yahoo.com\/entertainment\/articles\/moynat-opens-avenue-montaigne-boutique-124938869.html\" data-ylk=\"slk:Moynat;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Moynat&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">Moynat<\/a> collaboration, Lung could potentially be a contender for Louis Vuitton\u2019s next big artist collaboration, following in the steps of Richard Prince, Jeff Koons, Yayoi Kusama and <a href=\"https:\/\/www.yahoo.com\/entertainment\/articles\/exclusive-louis-vuitton-takashi-murakami-100000900.html\" data-ylk=\"slk:Murakami, who attended the Moynat bag signing event in Paris as well.;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Murakami, who attended the Moynat bag signing event in Paris as well.&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">Murakami, who attended the Moynat bag signing event in Paris as well.<\/a><\/p>\n<p class=\"yf-1fy9kyt\">Arnault\u2019s endorsement of Lung is yet another example of the Labubu IP showing staying power, despite Pop Mart\u2019s share price having<a href=\"https:\/\/finance.yahoo.com\/news\/labubu-may-peaked-now-pop-213147985.html\" data-ylk=\"slk:cooled from its peak in late August;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;cooled from its peak in late August&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\"> cooled from its peak in late August<\/a>.<\/p>\n<p>    <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/people\/wp-content\/uploads\/2026\/04\/11f4b64a047534a04abbe63aac1dbccc.jpeg\" alt=\"A card from the Fanatics Collectibles x The Monsters trading card set\" loading=\"eager\" height=\"1050\" width=\"750\" class=\"yf-lglytj  loaded\"\/> A card from the Fanatics Collectibles x The Monsters trading card set      <\/p>\n<p class=\"yf-1fy9kyt\">A growing list of high-profile collaborators is jumping on the bandwagon of the fluffy figurine with a grin of spikey teeth.<\/p>\n<p class=\"yf-1fy9kyt\">In addition to a multidrop deal with Moynat, Fanatics Collectibles released a trading card set last week that\u2019s tied to The Monsters 10th anniversary exhibition, which kicked off its global tour in Shanghai, with the next stop being Taipei, slated from Nov. 8 to 30.<\/p>\n<p class=\"yf-1fy9kyt\">Through Pop Mart, Labubu also appeared on a range of T-shirts and hoodies at Uniqlo, was turned into chocolates by Godiva in China and is going to appear on a float during the Macy\u2019s Thanksgiving Day parade this year, alongside fellow Pop Mart IPs Mokoko, Skullpanda, Molly, Dimoo and Peach Riot.<\/p>\n<p class=\"yf-1fy9kyt\">With Pop Mart\u2019s five-month-old stand-alone jewelry concept Popop, Labubu is getting a luxe treatment within its own ecosystem as well.<\/p>\n<p class=\"yf-1fy9kyt\">The brand recently unveiled an 18-karat rose gold, white sapphire edition of a Labubu pendant necklace that was originally released as a 925 silver version for the 10th anniversary exhibition pop-up in Shanghai.<\/p>\n<p class=\"yf-1fy9kyt\">The silver version is priced at 980 renminbi, or $138, while the rose gold one comes with a price tag of 14,490 renminbi, or $2,003 at current exchange.<\/p>\n<p>   <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"Rendering of a Pop Mart float featuring Labubu for the Macy\u2019s Thanksgiving Day parade this year\" loading=\"lazy\" height=\"537\" width=\"960\" class=\"yf-lglytj loader\"\/> Rendering of a Pop Mart float featuring Labubu for the Macy\u2019s Thanksgiving Day parade this year     <\/p>\n<p class=\"yf-1fy9kyt\">First designed in 2015 by artist Kasing Lung, Labubu is part of the Monsters series, which also includes characters Zimomo, Spooky, Tycoco and Pato. Lung signed a licensing agreement with Pop Mart in 2019.<\/p>\n<p class=\"yf-1fy9kyt\">In the first half of 2025, The Monsters range raked in 4.81 billion renminbi, or $673 million, up 668 percent year-over-year, representing 34.7 percent of the total revenue of Pop Mart.<\/p>\n<p class=\"yf-1fy9kyt\">The big jump can be largely attributed to the release of the vinyl plush \u201cBig Into Energy\u201d series, as well as the \u201cWacky Mart\u201d blind box figure toy range.<\/p>\n<p class=\"yf-1fy9kyt\">In a sit-down interview with China\u2019s state-owned CCTV, Pop Mart founder Wang Ning said the company sells around 10 million Labubus a month, adding that, \u201cOur sewing machines are running hot, and we\u2019ve been ramping up production every month.\u201d<\/p>\n<p class=\"yf-1fy9kyt\">He also revealed that renowned film studios worldwide, including many Hollywood companies, have approached Pop Mart about coproducing Labubu films.<\/p>\n<p class=\"yf-1fy9kyt\">Best of WWD<\/p>\n<p class=\"yf-1fy9kyt\">Sign up for <a href=\"https:\/\/cloud.email.wwd.com\/signup\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:WWD&#039;s Newsletter;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;WWD&#039;s Newsletter&quot;}\" class=\"link \">WWD&#8217;s Newsletter<\/a>. For the latest news, follow us on <a href=\"http:\/\/bit.ly\/31XsHSx\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Facebook;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Facebook&quot;}\" class=\"link \">Facebook<\/a>, <a href=\"http:\/\/bit.ly\/2TkcoeG\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Twitter;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Twitter&quot;}\" class=\"link \">Twitter<\/a>, and <a href=\"http:\/\/bit.ly\/2TntOHq\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Instagram;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Instagram&quot;}\" class=\"link \">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 Could Labubu\u2019s creator Kasing Lung be LVMH\u2019s next Takashi Murakami-level artist? That\u2019s the question on people\u2019s&hellip;\n","protected":false},"author":2,"featured_media":2847,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163],"tags":[3557,762,3556,3555,3553,3554],"class_list":{"0":"post-2846","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bernard-arnault","8":"tag-art-basel-paris","9":"tag-bernard-arnault","10":"tag-fanatics-collectibles","11":"tag-kasing-lung","12":"tag-labubu","13":"tag-pop-mart"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@people\/116332069288172107","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/2846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/comments?post=2846"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/2846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media\/2847"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media?parent=2846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/categories?post=2846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/tags?post=2846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}