On April 10, Apple CEO and Nike board member Tim Cook purchased 25,000 shares of Nike. Just a few days later, Nike CEO Elliott Hill purchased 23,660 shares. This follows Cook’s December purchase of 50,000 shares.<\/p>\n
Will AI create the world’s first trillionaire? Our team just released a report on the one little-known company, called an “Indispensable Monopoly” providing the critical technology Nvidia and Intel both need. Continue \u00bb<\/a><\/p>\n Insider buying is often viewed as a bullish signal that the company could begin moving in a more positive direction. The fact that Cook and Hill have both purchased healthy numbers of shares recently could be a real vote of confidence. Now the question is if Nike’s turnaround is, in fact, working.<\/p>\n The Nike logo in front of Nike sneakers.<\/p>\n Image source: The Motley Fool.<\/p>\n The latest financials tell a mixed story. Third-quarter fiscal 2026 revenues were flat, while wholesale revenue increased 5% year over year. Nike beat Wall Street’s expectations<\/a>, but it still has a long way to go to return to its former glory.<\/p>\n Nike’s stock has fallen 28% since the start of the year. Its trailing price-to-earnings (P\/E) ratio is below 30 now, which could mean the stock is at a reasonable price for those who believe the company’s financial rebound is underway.<\/p>\n With insiders buying shares, hopefully, there is more good news for patient Nike investors in the near future.<\/p>\n Should you buy stock in Nike right now?<\/p>\n Before you buy stock in Nike, consider this:<\/p>\n The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks<\/a> for investors to buy now\u2026 and Nike wasn\u2019t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.<\/p>\n Consider when Netflix made this list on December 17, 2004… if you invested $1,000 at the time of our recommendation, you\u2019d have $581,304!* Or when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you\u2019d have $1,215,992!*<\/p>\n Now, it\u2019s worth noting Stock Advisor\u2019s total average return is 1,016% \u2014 a market-crushing outperformance compared to 197% for the S&P 500. Don’t miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.<\/p>\n See the 10 stocks \u00bb<\/a><\/p>\n *Stock Advisor returns as of April 17, 2026. <\/p>\n Catie Hogan<\/a> has positions in Apple. The Motley Fool has positions in and recommends Apple and Nike and is short shares of Apple. The Motley Fool has a disclosure policy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Key Points Apple CEO Tim Cook purchased 25,000 shares of Nike stock in April. Nike recently beat analysts’…\n","protected":false},"author":2,"featured_media":30656,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[155],"tags":[18614,6497,12674,628],"class_list":["post-30655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tim-cook","tag-elliott-hill","tag-financial-performance","tag-nike","tag-tim-cook"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@people\/116422536483606759","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/30655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/comments?post=30655"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/30655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media\/30656"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media?parent=30655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/categories?post=30655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/tags?post=30655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"The](\"https:\/\/www.europesays.com\/people\/wp-content\/uploads\/2026\/04\/3aac459c1f6c7b02813ee40b95055cbf.png\"\/)
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