{"id":39463,"date":"2026-04-23T10:30:10","date_gmt":"2026-04-23T10:30:10","guid":{"rendered":"https:\/\/www.europesays.com\/people\/39463\/"},"modified":"2026-04-23T10:30:10","modified_gmt":"2026-04-23T10:30:10","slug":"amds-lisa-su-samsung-seal-hbm4-deal","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/people\/39463\/","title":{"rendered":"AMD\u2019s Lisa Su, Samsung Seal HBM4 Deal"},"content":{"rendered":"<p>&#13;<br \/>\n                            Following Jensen Huang and Sam Altman, visits Korea<br \/>Meets with Samsung Electronics at Pyeongtaek Campus<br \/>Discusses comprehensive cooperation in foundry and packaging<br \/>Also visits Naver to meet key executives<br \/>MOU on expanding the AI ecosystem and infrastructure cooperation                        <\/p>\n<p>                        Global artificial intelligence (AI) semiconductor leader Nvidia is being pursued by Advanced Micro Devices (AMD), whose Chief Executive Officer Lisa Su has visited Korea to forge an \u201cAI alliance\u201d with companies such as Samsung and Naver. With global big tech leaders who dominate the AI landscape, including Nvidia CEO Jensen Huang and OpenAI CEO Sam Altman, visiting Korea in succession, assessments are emerging that Korea is rising as an indispensable core hub in the global AI competition.<br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.europesays.com\/people\/wp-content\/uploads\/2026\/04\/20260319.133559779.2_1773880443_69bb447be3369.jpg\" rel=\"facebox\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/people\/wp-content\/uploads\/2026\/04\/20260319.133559779.2_1773880443_69bb447be3369.jpg\" alt=\"\"\/><\/a><\/p>\n<p>Samsung Electronics Chairman Lee Jae-yong (right) and AMD CEO Lisa Su make a toast during a meeting on the 18th at Seungjiwon in Yongsan-gu, Seoul, Samsung\u2019s official guesthouse. On the same day, CEO Su visited Samsung Electronics\u2019 Pyeongtaek Campus and signed a business agreement for memory cooperation. Provided by Samsung Electronics<\/p>\n<p>According to the business community on the 18th, CEO Su visited Samsung Electronics\u2019 Pyeongtaek Campus that afternoon and signed a memorandum of understanding (MOU) with key executives, including Jeon Young-hyun, head of the Device Solutions (DS) Division and Vice Chairman, to expand cooperation in next-generation AI memory and computing technologies. <\/p>\n<p>Under this agreement, Samsung Electronics has been designated as the priority supplier of high bandwidth memory HBM4 to be installed in AMD\u2019s next-generation accelerator \u201cInstinct MI455X.\u201d HBM4, the sixth-generation product, is also used in the next-generation AI accelerator \u201cVera Rubin\u201d recently unveiled by Nvidia. AMD and Samsung Electronics are also reported to have discussed comprehensive cooperation measures extending beyond memory supply to include a one-stop offering of advanced foundry and packaging services. <\/p>\n<p>Vice Chairman Jeon stated, \u201cSamsung Electronics and AMD will expand the scope of cooperation through this agreement,\u201d and emphasized, \u201cSamsung Electronics possesses all the capabilities to support AMD\u2019s AI roadmap, including HBM4, cutting-edge foundry, and packaging technologies.\u201d CEO Su responded, \u201cWe are very pleased that Samsung Electronics\u2019 advanced memory technology leadership is being combined with AMD\u2019s platform.\u201d Following a dinner meeting with Samsung Electronics Chairman Lee Jae-yong at Seungjiwon on the same day, CEO Su is also scheduled to meet with Roh Tae-moon, head of the Device eXperience (DX) Division and President of Samsung Electronics, on the 19th.<\/p>\n<p> CEO Su\u2019s visit to Korea is intertwined with her fierce leadership rivalry with Nvidia CEO Jensen Huang, who is Taiwanese-American and a distant cousin (fifth-degree relative). Around the same time, Nvidia held its annual developer conference \u201cGTC 2026\u201d in the United States and announced that it would outsource the production of inference AI chips to Samsung. Previously, in October last year, CEO Huang visited Korea and held the so-called \u201cKkanbu Chicken meeting\u201d with Chairman Lee and Hyundai Motor Group Chairman Chung Euisun, demonstrating strong cooperation with Korean companies.<\/p>\n<p>Some analysts say that the rush of global AI heavyweights to visit Korea is aimed at securing a stable supply of HBM, a core component for operating AI accelerators. As Korea is capable of everything from semiconductor design to production and is currently benefiting from a memory shortage, the corporate value of Korean semiconductor companies, which hold key supply chains, is expected to continue rising for the time being.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.europesays.com\/people\/wp-content\/uploads\/2026\/04\/20260319.133559779.2_1773880444_69bb447c1efd8.jpg\" rel=\"facebox\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/people\/wp-content\/uploads\/2026\/04\/20260319.133559779.2_1773880444_69bb447c1efd8.jpg\" alt=\"\"\/><\/a><\/p>\n<p>AMD CEO Lisa Su (center) listens to an explanation related to Naver\u2019s digital twin technology on the 18th at Naver\u2019s 1784 building in Seongnam-si, Gyeonggi-do, together with Naver CEO Choi Soo-yeon (right). Provided by Naver<\/p>\n<p>AMD has also established a front for expanding its software ecosystem with companies such as Naver and Upstage. On the morning of the same day, CEO Su visited Naver\u2019s second headquarters \u201c1784\u201d in Seongnam-si, Gyeonggi-do, and signed an MOU with CEO Choi Soo-yeon and other key executives for \u201cAI ecosystem expansion and next-generation infrastructure cooperation.\u201d The two companies will build a high-performance GPU computing environment optimized for Naver\u2019s large language model (LLM) \u201cHyperCLOVA X\u201d and advance infrastructure technologies to ensure the stable operation of AI models.<\/p>\n<p>CEO Choi said, \u201cWe will continue broadening the potential use of the AMD platform across Naver Cloud and our AI services, and pursue ongoing cooperation for implementing next-generation technology stacks and services.\u201d CEO Su replied, \u201cWe look forward to the two companies jointly building an open AI ecosystem that researchers and developers around the world can trust.\u201d<\/p>\n<p>&#13;<br \/>\n                            \u24d2 dongA.com. All rights reserved. Reproduction, redistribution, or use for AI training prohibited.&#13;\n                        <\/p>\n","protected":false},"excerpt":{"rendered":"&#13; Following Jensen Huang and Sam Altman, visits KoreaMeets with Samsung Electronics at Pyeongtaek CampusDiscusses comprehensive cooperation in&hellip;\n","protected":false},"author":2,"featured_media":39464,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[159],"tags":[25673,2569,692],"class_list":["post-39463","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lisa-su","tag-ai-trend-amd","tag-k-focus","tag-lisa-su"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@people\/116453560979726355","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/39463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/comments?post=39463"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/39463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media\/39464"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media?parent=39463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/categories?post=39463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/tags?post=39463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}