{"id":4244,"date":"2026-04-02T12:23:29","date_gmt":"2026-04-02T12:23:29","guid":{"rendered":"https:\/\/www.europesays.com\/people\/4244\/"},"modified":"2026-04-02T12:23:29","modified_gmt":"2026-04-02T12:23:29","slug":"following-bernard-arnaults-endorsement-pop-mart-goes-luxe-with-2000-labubu-gold-necklace-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/people\/4244\/","title":{"rendered":"Following Bernard Arnault’s Endorsement, Pop Mart Goes Luxe with $2,000 Labubu Gold Necklace"},"content":{"rendered":"

\n\tLONDON \u2014 Could Labubu<\/a>\u2018s creator Kasing Lung be LVMH<\/a>\u2018s next Takashi Murakami-level artist?<\/p>\n

\n\tThat\u2019s the question on people\u2019s minds after Bernard Arnault<\/a>, chairman and chief executive officer of LVMH<\/a> Mo\u00ebt Hennessy Louis Vuitton, stopped by a Moynat<\/a> event during Art Basel Paris to see the storied Parisian luxury bag-maker\u2019s European launch of its hyped collaboration with Lung. <\/a><\/p>\n

\n\tIn a picture later released on Lung\u2019s Instagram, Arnault stood alongside the artist while carrying a 48H Mini bag bearing a bold Labubu<\/a> motif from the collaboration. A lychee berry Labubu plush toy from Pop Mart\u2019s \u201cExciting Macaron\u201d series can be seen prominently attached to the bag.<\/p>\n

\n\tThe picture soon sent online spectators into a frenzy, both on Instagram and China\u2019s own lifestyle content-driven platform Xiaohongshu.<\/p>\n

\n\tMany are speculating that, given the overwhelmingly positive market response to the Moynat<\/a> collaboration, Lung could potentially be a contender for Louis Vuitton\u2019s next big artist collaboration, following in the steps of Richard Prince, Jeff Koons, Yayoi Kusama and Murakami, who attended the Moynat bag signing event in Paris as well.<\/a><\/p>\n

\n\tArnault\u2019s endorsement of Lung is yet another example of the Labubu IP showing staying power, despite Pop Mart\u2019s share price having cooled from its peak in late August<\/a>.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA card from the Fanatics Collectibles x The Monsters trading card set.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Fanatics Collectibles<\/p>\n

\n\tA growing list of high-profile collaborators is jumping on the bandwagon of the fluffy figurine with a grin of spikey teeth.<\/p>\n

\n\tIn addition to a multidrop deal with Moynat, Fanatics Collectibles released a trading card set last week that\u2019s tied to The Monsters 10th anniversary exhibition, which kicked off its global tour in Shanghai, with the next stop being Taipei, slated from Nov. 8 to 30.<\/p>\n

\n\tThrough Pop Mart, Labubu also appeared on a range of T-shirts and hoodies at Uniqlo, was turned into chocolates by Godiva in China and is going to appear on a float during the Macy\u2019s Thanksgiving Day parade this year, alongside fellow Pop Mart IPs Mokoko, Skullpanda, Molly, Dimoo and Peach Riot.<\/p>\n

\n\tWith Pop Mart\u2019s five-month-old stand-alone jewelry concept Popop, Labubu is getting a luxe treatment within its own ecosystem as well.<\/p>\n

\n\tThe brand recently unveiled an 18-karat rose gold, white sapphire edition of a Labubu pendant necklace that was originally released as a 925 silver version for the 10th anniversary exhibition pop-up in Shanghai.<\/p>\n

\n\tThe silver version is priced at 980 renminbi, or $138, while the rose gold one comes with a price tag of 14,490 renminbi, or $2,003 at current exchange.<\/p>\n

\t\t\t\t\t\t\"Rendering<\/p>\n

\t\t\t\t\tRendering of a Pop Mart float featuring Labubu for the Macy\u2019s Thanksgiving Day parade this year.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Macy\u2019s<\/p>\n

\n\tFirst designed in 2015 by artist Kasing Lung, Labubu is part of the Monsters series, which also includes characters Zimomo, Spooky, Tycoco and Pato. Lung signed a licensing agreement with Pop Mart in 2019.<\/p>\n

\n\tIn the first half of 2025, The Monsters range raked in 4.81 billion renminbi, or $673 million, up 668 percent year-over-year, representing 34.7 percent of the total revenue of Pop Mart.<\/p>\n

\n\tThe big jump can be largely attributed to the release of the vinyl plush \u201cBig Into Energy\u201d series, as well as the \u201cWacky Mart\u201d blind box figure toy range.<\/p>\n

\n\tIn a sit-down interview with China\u2019s state-owned CCTV, Pop Mart founder Wang Ning said the company sells around 10 million Labubus a month, adding that, \u201cOur sewing machines are running hot, and we\u2019ve been ramping up production every month.\u201d<\/p>\n

\n\tHe also revealed that renowned film studios worldwide, including many Hollywood companies, have approached Pop Mart about coproducing Labubu films.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 Could Labubu\u2018s creator Kasing Lung be LVMH\u2018s next Takashi Murakami-level artist? That\u2019s the question on people\u2019s…\n","protected":false},"author":2,"featured_media":4245,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163],"tags":[762,3553,769,4980],"class_list":{"0":"post-4244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bernard-arnault","8":"tag-bernard-arnault","9":"tag-labubu","10":"tag-lvmh","11":"tag-moynat"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@people\/116335096808848066","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/4244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/comments?post=4244"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/4244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media\/4245"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media?parent=4244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/categories?post=4244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/tags?post=4244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}