![\"Barron](\"https:\/\/www.europesays.com\/people\/wp-content\/uploads\/2026\/04\/e84e8f383ae924f8880b1335169ab75d.jpeg\"\/)
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Photo Credit: Kevin Lamarque – Pool\/Getty Images<\/p>\n
Barron Trump\u2019s new beverage company is receiving backlash on social media weeks before its official launch. Sollos Yerba Mate, a canned yerba mate brand, listed the 20-year-old as a director. It now faces accusations of cultural appropriation as it prepares for a May debut.<\/p>\n
Barron Trump faces backlash amid new business venture<\/p>\n
The company\u2019s Instagram page<\/a> was flooded with critical comments after teasing the upcoming product. Yerba mate, a traditional herbal tea originating in South America, is tied to Indigenous Guaran\u00ed and Paraguayan culture. The brand name \u201cSollos\u201d is derived from the Spanish word \u201csol,\u201d meaning sun.<\/p>\n According to its LinkedIn page<\/a>, the company states: \u201cGrowing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round. That experience led us to create SOLLOS<\/p>\n \u2122<\/p>\n , a beverage designed to complement life in the \u2018Sunshine State.’\u201d<\/p>\n Critics pointed out the contrast between the Trump family profiting from a Latin American product and the administration\u2019s immigration policies targeting Latino communities. \u201cNice cultural appropriation\u2026They don\u2019t want Latinos in the U.S. but they want their products. Buy yerba from Latin American countries and do this beverage the natural way!\u201d one Instagram user wrote.<\/p>\n Another commented: \u201cFunny the name is Sollos\u2026 Spanish words. Given Daddy Cheeto\u2019s policies, shouldn\u2019t this be called ICE or WHITE or something??\u201d One user focused on the drink\u2019s cultural significance. They commented, \u201cOh wow, a family tied to anti-Latino rhetoric profiting off something deeply rooted in Indigenous (Guaran\u00ed), Paraguayan, and South American culture. Yeah\u2026 no! Yerba mate carries real history and survival, and shouldn\u2019t be sold by the son of the man who loathes Latinos.\u201d<\/p>\n The beverage company registration documents name Barron Trump as a director. Alongside Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez. Bernstein and Hall previously announced on LinkedIn that they had paused studies at Villanova University and the University of Notre Dame to focus on the venture with \u201ca few close friends.\u201d<\/p>\n Originally reported by Devanshi Basu for Mandatory.<\/a><\/p>\n The post Barron Trump\u2019s Business Venture Faces \u2018Cultural Appropriation\u2019 Backlash<\/a> appeared first on Reality Tea<\/a>.<\/p>\n![\"\u2122\"](\"https:\/\/www.europesays.com\/people\/wp-content\/uploads\/2026\/04\/897c34816c7377e424a345811c297474.png\"\/)
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