Elon Musk is expectorating racist diatribes even more than usual, and it\u2019s alienating his fans and investors.<\/p>\n
On his website X, over six percent of Musk\u2019s posts have been about race in the past seven months, which is almost triple the rate of the two previous years, a new investigation by The Washington Post found<\/a>.<\/p>\n More than half of these posts included the word \u201cwhite,\u201d reflecting Musk\u2019s obsession with the racist myth that white people are being \u201creplaced.\u201d<\/p>\n \u201cWhites are a rapidly dying minority,\u201d Musk seethed<\/a> in January, for instance.<\/p>\n He has paid particular attention to his home country of South Africa, whose government he frequently accuses of being \u201canti-White.\u201d<\/p>\n \u201cThere are now more anti-White and anti other race laws in South Africa than there were anti-Black laws under Apartheid!\u201d Musk tweeted<\/a> at one point, a claim he has repeatedly<\/a> nearly verbatim<\/a>, without evidence.<\/p>\n Tesla was once seen as a shining beacon of green energy and the future of automobiles, and SpaceX a company that would take humans to Mars and beyond. Nowadays, Tesla owners are so ashamed of their cars that they slap anti-Elon stickers<\/a> on them; and SpaceX has been rolled together with Musk\u2019s AI company<\/a>, xAI, whose chatbot Grok is best known for calling itself \u201cMechaHitler<\/a>\u201d and generating nudes of minors.<\/p>\n His claims of whites being a dying minority are the same talking points that out-and-out white nationalists espouse, and longtime Musk supporters have taken notice, with some telling WaPo that on top of the beliefs being appalling, they distract from the mission of his businesses that they still believe in.<\/p>\n A once prominent pro-Tesla account quipped<\/a> in December: \u201cRivian: focused on autonomy and their next vehicle. Elon: focused on the percentage of white people in New Zealand.\u201d<\/p>\n Others saw the writing on the wall years ago. Fred Lambert, the editor in chief of the EV blog Electrek, sold his stake in Tesla in 2024 after shareholders caved to appease Musk with a $56 billion pay package, despite Musk\u2019s extremist turn already blowing back on Tesla\u2019s reputation and business<\/a>. The company\u2019s mission had become \u201cenriching\u201d its owner, he fumed, saying that it\u2019s become impossible to ignore Musk\u2019s beliefs.<\/p>\n \u201cAt this point, if you are invested in Elon, you are pretty much doing it for the white nationalism,\u201d Lambert wrote in a January tweet<\/a>.<\/p>\n \u201cThe entire situation baffles me\u2026 there\u2019s no doubt he is a White nationalist based on his recent statements about White people \u2018reclaiming their nations,’\u201d Lambert later told WaPo in an interview. \u201cAs for the massive institutions backing him and investing in his ventures \u2014 it\u2019s money before morals.\u201d<\/p>\n