{"id":51422,"date":"2026-04-30T21:30:22","date_gmt":"2026-04-30T21:30:22","guid":{"rendered":"https:\/\/www.europesays.com\/people\/51422\/"},"modified":"2026-04-30T21:30:22","modified_gmt":"2026-04-30T21:30:22","slug":"the-apprentice-with-don-jr-as-host-being-discussed-as-amazon-explores-reboot-report","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/people\/51422\/","title":{"rendered":"\u2018The Apprentice\u2019 \u2014 with Don Jr. as host \u2014 being discussed as Amazon explores reboot: report"},"content":{"rendered":"

\"\"<\/p>\n

Amazon is exploring a reboot of The Apprentice \u2014 and is weighing whether to install Donald Trump Jr. as host of the reality show that helped catapult his father to the presidency, according to a report.<\/p>\n

Executives at the company have held internal discussions about reviving the long-running series, though talks remain in early stages and no formal outreach has been made to the Trump family, the Wall Street Journal reported on Wednesday.<\/p>\n

If it moves forward, the reboot would stream on Prime Video, which inherited the show\u2019s library after Amazon acquired MGM in 2022.<\/p>\n

\"Donald<\/p>\n

Donald Trump appears alongside his children Ivanka Trump and Donald Trump Jr. on NBC\u2019s \u201cThe Apprentice,\u201d the hit reality show Amazon is now exploring rebooting with Don Jr. as a potential host. Getty Images<\/p>\n

A source close to Don Jr. told The Post that the president\u2019s eldest son first heard about the possibility of hosting an \u201cApprentice\u201d reboot after reading it in The Journal.<\/p>\n

\u201cNo one from Amazon has reached out to him about this,\u201d the source told The Post.<\/p>\n

Amazon has said that there are no discussions happening either inside or outside the company.<\/p>\n

\u201cSince our acquisition of MGM, we have had preliminary internal discussions about what\u2019s next for \u2018The Apprentice\u2019 as a property,\u201d an Amazon spokesperson told The Post.<\/p>\n

\"\u201cThe<\/p>\n

\u201cThe Apprentice\u201d \u2014 which debuted in 2004 and drew up to 20 million viewers \u2014 helped cement Donald Trump\u2019s image as a commanding business figure. NBC<\/p>\n

\u201cThe show is not in active development, and any reporting on details of the show or names of potential hosts would be purely speculative.\u201d<\/p>\n

The original show, which premiered in 2004, was a breakout hit that drew as many as 20 million viewers and helped recast Donald Trump as a larger-than-life business authority.<\/p>\n

Jeff Zucker, then a top executive at NBC, was instrumental in greenlighting \u201cThe Apprentice\u201d and backing Trump as its central figure \u2014 a decision that helped elevate Trump\u2019s national profile.<\/p>\n

Ironically, Zucker later went on to run CNN, the cable network Trump would repeatedly attack as \u201cfake news\u201d during his presidency.<\/p>\n

Amazon\u2019s reported interest in rebooting \u201cThe Apprentice\u201d comes on the heels of its splashy investment in a documentary about Melania Trump \u2014 a deal that raised eyebrows across Hollywood and Washington alike.<\/p>\n

\"Donald<\/p>\n

Donald Trump Jr. and Ivanka Trump were regular fixtures in the show\u2019s boardroom scenes, advising their father during the high-stakes competition. \u00a9NBC\/Courtesy Everett Collection<\/p>\n

The company paid $40 million for the rights to the film<\/a>, which follows the first lady in the weeks surrounding the start of her husband\u2019s second term, a price tag that was nearly three times higher than competing offers.<\/p>\n

Amazon then poured roughly $35 million more into a global marketing blitz, including ads during NFL games and a massive theatrical rollout.<\/p>\n

The project drew internal scrutiny within Amazon<\/a>, with some employees questioning both the scale of the spending and the optics of doing business with a sitting first family.<\/p>\n

Critics also pointed to Melania Trump\u2019s reported editorial control over the film, arguing it blurred the line between documentary filmmaking and political messaging.<\/p>\n

Amazon has pushed back on that characterization, saying it licensed the project \u201cfor one reason and one reason only \u2014 because we think customers are going to love it.\u201d<\/p>\n

\"Amazon<\/p>\n

Amazon paid $40 million for a documentary about Melania Trump and spent tens of millions more promoting it, sparking scrutiny over the scale of the investment. Amazon\/Courtesy Everett Collection<\/p>\n

The relationship between Amazon founder Jeff Bezos and President Donald Trump has shifted sharply in Trump\u2019s second term, moving from open hostility to what critics describe as pragmatic alignment.<\/p>\n

After years of clashes, Bezos, who remains the company\u2019s largest shareholder, struck a more conciliatory tone following Trump\u2019s 2024 win, praising his \u201cextraordinary political comeback\u201d and signaling openness to working with a deregulation-focused administration.<\/p>\n

That shift has coincided with major developments for Amazon, including tens of billions in federal AI and cloud contracts alongside continued scrutiny from regulators such as the FTC.<\/p>\n

Meanwhile, Bezos\u2019s ownership of The Washington Post has become a flashpoint, with his decision to block a Kamala Harris endorsement and refocus the opinion section triggering top newsroom resignations, a loss of roughly 250,000 subscribers and ongoing annual losses exceeding $100 million.<\/p>\n

The Post has sought comment from the White House.<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon is exploring a reboot of The Apprentice \u2014 and is weighing whether to install Donald Trump Jr.…\n","protected":false},"author":2,"featured_media":51423,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[205,31110,12,75,31695,105,31696,973,31551,74],"class_list":{"0":"post-51422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-donald-trump-jr","8":"tag-amazon","9":"tag-apprentice","10":"tag-donald-trump","11":"tag-donald-trump-jr","12":"tag-internal-discussions","13":"tag-ivanka-trump","14":"tag-jeff-zucker","15":"tag-melania-trump","16":"tag-nbc","17":"tag-trump"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@people\/116495792960244003","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/51422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/comments?post=51422"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/51422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media\/51423"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media?parent=51422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/categories?post=51422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/tags?post=51422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}