Amazon is reportedly considering a reboot of The Apprentice hosted by Donald Trump Jr.<\/p>\n
The iconic reality show, which was previously fronted by now-US President Donald Trump, could be poised for a comeback on Prime Video as the streaming giant looks into the possibility of the world leader’s son being at the helm.<\/p>\n
According to the Wall Street Journal, Amazon executives have “internally” been discussing casting Trump Jr if they decide to move ahead with a new series.<\/p>\n
It’s said discussions are still “in the early stages” and the Trump family are yet to be approached.<\/p>\n
The outlet reports that Amazon MGM Studios chief Mike Hopkins started talking about a potentially reboot with other Amazon bosses early in 2025.<\/p>\n
An Amazon spokesman commented: “Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for The Apprentice as a property.”<\/p>\n
They added that a potential reboot isn’t in active development yet, and a possible host is yet to be chosen.<\/p>\n
According to Variety, sources say the show is “not in development”, and there haven’t been “any discussions with anyone outside the company” about the future of The Apprentice.<\/p>\n
The show, which has a long-running UK version still airing on the BBC hosted by Lord Alan Sugar, followed a group of entrepreneurs competing in a series of business challenges, with Trump eliminating them one by one by saying: “You’re fired.”<\/p>\n
The winner would get the chance to be mentored by the then-business mogul, who helmed the show for 186 episodes between 2004 and 2015.<\/p>\n
After he left the show, Trump later told Variety that he suggested to NBC that his daughter Ivanka as his first choice to take over hosting duties.<\/p>\n
In 2024, he recalled: “I said, ‘The best person to hire would be Ivanka Trump.’ I didn’t press it.<\/p>\n
“But I felt Ivanka would have been by far the best person you could hire.”<\/p>\n
If The Apprentice was brought back by Amazon, it would follow on from January’s Melania documentary focused on Trump’s First Lady in the weeks leading up to his second inauguration.<\/p>\n
Director Brett Ratner’s film was slammed by critics, but still debuted to US$7 million (S$9 million) at the domestic box office with the best opening for a non-fiction piece in the last 10 years.<\/p>\n
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