Apple Inc<\/a>., the transition marks the beginning of a new phase in the leadership of the global tech giant.<\/p>\nHistoric growth under Tim Cook\u2019s leadership<\/p>\n
During his tenure, which began in 2011, Apple showed significant expansion across various indicators.<\/p>\n
According to data released by the company itself, market value jumped from approximately US$ 350 billion to US$ 4 trillion.<\/p>\n
In addition, annual revenue grew from US$ 108 billion in 2011 to over US$ 416 billion in 2025.<\/p>\n
Concurrently, the company expanded its global presence, reaching over 200 countries and territories.<\/p>\n
At the same time, Apple began operating over 500 physical stores, while its active base surpassed 2.5 billion devices.<\/p>\n
Furthermore, the number of employees grew by over 100,000 people, strengthening the company\u2019s global structure.<\/p>\n
Products and services gain prominence in the Cook era<\/p>\n
During this period, Cook oversaw the launch of new strategic products.<\/p>\n
Key highlights include the Apple Watch, AirPods, and Apple Vision Pro.<\/p>\n
In addition, Apple strengthened its digital ecosystem with services such as iCloud, Apple Pay, Apple TV, and Apple Music.<\/p>\n
As a result, the services segment surpassed US$ 100 billion, consolidating itself as one of the company\u2019s pillars.<\/p>\n
Concurrently, the company advanced in creating its own chips, enhancing performance and energy efficiency in its devices.<\/p>\n
John Ternus takes over with a focus on continuity and innovation<\/p>\n
Upon taking office, Ternus stated he is optimistic about the company\u2019s future and highlighted the commitment to Apple\u2019s historical values.<\/p>\n
According to the company, he joined in 2001, initially working in product design.<\/p>\n
Later, in 2013, he became Vice President of Hardware Engineering.<\/p>\n
Then, in 2021, he joined the executive team as Senior Vice President.<\/p>\n
![\"\"](\"data:image\/svg+xml,%3Csvg%20xmlns=\")
John Ternus announced as new Apple CEO \u2014 Photo: Apple\/Disclosure
Career marked by hardware innovation<\/p>\n
Throughout his career, Ternus led the development of several relevant products.<\/p>\n
Among them, highlights include the iPad, AirPods, and multiple generations of iPhone, Mac, and Apple Watch.<\/p>\n
Furthermore, he played an important role in the evolution of the Mac line, which, according to Apple, reached record levels of performance and global popularity.<\/p>\n
Recently, his team participated in the launch of the MacBook Neo, expanding access to the platform.<\/p>\n
At the same time, he contributed to the new generation of iPhones, including the iPhone 17 Pro, Pro Max, iPhone Air, and iPhone 17.<\/p>\n
Advances in materials and sustainability<\/p>\n
Under his leadership, the company implemented significant improvements in materials and engineering.<\/p>\n
Among them, highlights include the use of recycled aluminum and the application of 3D-printed titanium in the Apple Watch Ultra 3.<\/p>\n
Additionally, improvements in device durability and reparability were introduced.<\/p>\n
As a result, these advancements contributed to reducing the company\u2019s carbon footprint and increasing product lifespan.<\/p>\n
Before Apple, Ternus worked as a mechanical engineer at Virtual Research Systems.<\/p>\n
He also holds a degree in Mechanical Engineering from the University of Pennsylvania.<\/p>\n
Given this transition officially announced by Apple in April 2026, the company begins a new cycle \u2014 but will John Ternus be able to maintain the pace of innovation and growth built over recent years?<\/p>\n","protected":false},"excerpt":{"rendered":"Apple\u2019s leadership change redefines global leadership and highlights billion-dollar figures, new products, and continuity of the company\u2019s vision…\n","protected":false},"author":2,"featured_media":54297,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[23148],"tags":[633,33216,33217,2344,33218,628],"class_list":["post-54296","post","type-post","status-publish","format-standard","has-post-thumbnail","category-john-ternus","tag-apple","tag-ceo-apple","tag-inovacao-apple","tag-john-ternus","tag-mercado-de-tecnologia","tag-tim-cook"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@people\/116506558661124972","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/54296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/comments?post=54296"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/posts\/54296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media\/54297"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/media?parent=54296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/categories?post=54296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/people\/wp-json\/wp\/v2\/tags?post=54296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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John Ternus announced as new Apple CEO \u2014 Photo: Apple\/Disclosure