{"id":109435,"date":"2025-11-19T22:05:13","date_gmt":"2025-11-19T22:05:13","guid":{"rendered":"https:\/\/www.europesays.com\/pl\/109435\/"},"modified":"2025-11-19T22:05:13","modified_gmt":"2025-11-19T22:05:13","slug":"black-friday-urosl-do-black-season-oto-co-naprawde-dzieje-sie-za-kulisami-e-commerce","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/pl\/109435\/","title":{"rendered":"Black Friday ur\u00f3s\u0142 do Black Season. Oto, co naprawd\u0119 dzieje si\u0119 za kulisami e-commerce"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"eager\" fetchpriority=\"high\" class=\"atomsArticleGalleryImage__mainImg\" src=\"https:\/\/www.europesays.com\/pl\/wp-content\/uploads\/2025\/11\/il20241129_879888789_medium.jpg\" alt=\"Firmy planuj&#x105; Black Week miesi&#x105;cami, by bezpiecznie ud&#x17A;wign&#x105;&#x107; zakupowy szczyt.\" width=\"1920\" height=\"1440\"\/><\/p>\n<p>\n        Firmy planuj\u0105 Black Week miesi\u0105cami, by bezpiecznie ud\u017awign\u0105\u0107 zakupowy szczyt.<\/p>\n<p>          fot. Fot. Remigiusz Bia\u0142y\/Polska Press\n        <\/p>\n<p>W tym roku Black Friday przypada 28 listopada, ale dla bran\u017cy e-commerce to ju\u017c dawno przesta\u0142 by\u0107 jednodniowy sza\u0142 zakup\u00f3w \u2013 dzi\u015b to pocz\u0105tek kilkutygodniowego maratonu promocji. Okazje rozci\u0105gaj\u0105 si\u0119 na ca\u0142e tygodnie, a klienci coraz cz\u0119\u015bciej planuj\u0105 zakupy z wyprzedzeniem, por\u00f3wnuj\u0105c ceny i szukaj\u0105c realnych oszcz\u0119dno\u015bci zamiast spontanicznych strza\u0142\u00f3w. Ma\u0142o kto widzi jednak, \u017ce sprzedawcy przygotowuj\u0105 si\u0119 do tego momentu przez wiele miesi\u0119cy \u2013 od planowania zatowarowania i logistyki, przez testy serwer\u00f3w, po kampanie marketingowe. Eksperci pokazuj\u0105, jak wygl\u0105da Black Friday od kulis. <\/p>\n","protected":false},"excerpt":{"rendered":"Firmy planuj\u0105 Black Week miesi\u0105cami, by bezpiecznie ud\u017awign\u0105\u0107 zakupowy szczyt. fot. Fot. Remigiusz Bia\u0142y\/Polska Press W tym roku&hellip;\n","protected":false},"author":2,"featured_media":109436,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[5152,21141,7371,3884,120,118,119,42,38,40,39,41,116,114,115,121,117,2879],"class_list":{"0":"post-109435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nauka-i-technika","8":"tag-allegro","9":"tag-black-friday","10":"tag-e-commerce","11":"tag-lpp","12":"tag-nauka","13":"tag-nauka-i-technika","14":"tag-naukatechnika","15":"tag-pl","16":"tag-poland","17":"tag-polish","18":"tag-polska","19":"tag-polski","20":"tag-science","21":"tag-science-and-technology","22":"tag-sciencetechnology","23":"tag-technika","24":"tag-technology","25":"tag-zakupy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@pl\/115578635766516188","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/posts\/109435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/comments?post=109435"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/posts\/109435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/media\/109436"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/media?parent=109435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/categories?post=109435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/tags?post=109435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}