{"id":191207,"date":"2026-01-07T07:46:03","date_gmt":"2026-01-07T07:46:03","guid":{"rendered":"https:\/\/www.europesays.com\/pl\/191207\/"},"modified":"2026-01-07T07:46:03","modified_gmt":"2026-01-07T07:46:03","slug":"zakaz-reklamy-aptek-rzad-szykuje-zmiany-lekarze-bija-na-alarm","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/pl\/191207\/","title":{"rendered":"Zakaz reklamy aptek. Rz\u0105d szykuje zmiany, lekarze bij\u0105 na alarm"},"content":{"rendered":"<p>Jak czytamy, przygotowana przez resort zdrowia nowela prawa farmaceutycznego przewiduje uchylenie ca\u0142kowitego zakazu reklamy aptek i\u00a0punkt\u00f3w aptecznych. To efekt <a href=\"https:\/\/www.money.pl\/gospodarka\/zakaz-reklam-aptek-w-polsce-sprzeczny-z-prawem-jest-wazny-wyrok-tsue-7169317858282400a.html\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">wyroku Trybuna\u0142u Sprawiedliwo\u015bci Unii Europejskiej,<\/a> kt\u00f3ry uzna\u0142, \u017ce ca\u0142kowity zakaz reklamy aptek narusza unijne prawo.<\/p>\n<p>&#8222;DGP&#8221; wskazuje, \u017ce podobn\u0105 opini\u0119 prezentuje od dawna Naczelna Rada Aptekarska, kt\u00f3ra w\u00a0uchwale z\u00a02024 r. wskaza\u0142a, \u017ce nawet przy konieczno\u015bci zmiany art. 94a prawa farmaceutycznego &#8222;nale\u017cy utrzyma\u0107 zakaz reklamy aptek i\u00a0punkt\u00f3w aptecznych oraz ich dzia\u0142alno\u015bci&#8221;, dopuszczaj\u0105c jedynie \u015bci\u015ble okre\u015blone wyj\u0105tki.<\/p>\n<p>Innego zdania jest Zwi\u0105zek Pracodawc\u00f3w Aptecznych PharmaNET, kt\u00f3ry &#8211;\u00a0wraz z\u00a0Konfederacj\u0105 Lewiatan &#8211;\u00a0od lat zwraca\u0142 uwag\u0119 na nieproporcjonalno\u015b\u0107 i\u00a0szkodliwo\u015b\u0107 zakazu. <\/p>\n<p>Po wyroku TSUE PharmaNET domaga si\u0119 wprowadzenia modelu, w\u00a0kt\u00f3rym apteki mog\u0105 swobodnie informowa\u0107 o\u00a0swojej ofercie, us\u0142ugach, programach opieki farmaceutycznej i\u00a0promocjach, byle reklama spe\u0142nia\u0142a standardy etyczne i\u00a0nie zach\u0119ca\u0142a do nieracjonalnej konsumpcji lek\u00f3w &#8211;\u00a0informuje &#8222;DGP&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"Jak czytamy, przygotowana przez resort zdrowia nowela prawa farmaceutycznego przewiduje uchylenie ca\u0142kowitego zakazu reklamy aptek i\u00a0punkt\u00f3w aptecznych. To&hellip;\n","protected":false},"author":2,"featured_media":191208,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[32,33,36,37,27,34,35,28,31,25,42,38,40,39,41,29,30,26],"class_list":{"0":"post-191207","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-polska","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-featured-news","11":"tag-featurednews","12":"tag-headlines","13":"tag-latest-news","14":"tag-latestnews","15":"tag-naglowki","16":"tag-najwazniejsze-artykuly","17":"tag-news","18":"tag-pl","19":"tag-poland","20":"tag-polish","21":"tag-polska","22":"tag-polski","23":"tag-top-stories","24":"tag-topstories","25":"tag-wiadomosci"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@pl\/115852711199966409","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/posts\/191207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/comments?post=191207"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/posts\/191207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/media\/191208"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/media?parent=191207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/categories?post=191207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/tags?post=191207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}