{"id":487068,"date":"2026-06-11T06:49:10","date_gmt":"2026-06-11T06:49:10","guid":{"rendered":"https:\/\/www.europesays.com\/pl\/487068\/"},"modified":"2026-06-11T06:49:10","modified_gmt":"2026-06-11T06:49:10","slug":"nowy-xbox-porzuca-latke-premium-microsoft-zmienia-zasady-gry","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/pl\/487068\/","title":{"rendered":"Nowy Xbox porzuca \u0142atk\u0119 \u201epremium\u201d. Microsoft zmienia zasady gry"},"content":{"rendered":"<p>\n                                Koniec starego schematu\n            <\/p>\n<p>Asha Sharma, kt\u00f3ra od lutego stoi na czele Xboxa, m\u00f3wi wprost, \u017ce samo podnoszenie cen nie rozwi\u0105\u017ce kryzysu. Podczas Fortune Brainstorm Tech t\u0142umaczy\u0142a, \u017ce ca\u0142a bran\u017ca mierzy si\u0119 dzi\u015b z niedoborem pami\u0119ci i no\u015bnik\u00f3w, a koszty tych element\u00f3w rosn\u0105 tak mocno, \u017ce firma musi szuka\u0107 innych dr\u00f3g ni\u017c tylko coraz dro\u017csza konsola.<\/p>\n<p>    Dalsza cz\u0119\u015b\u0107 tekstu pod wideo<\/p>\n<p>St\u0105d pomys\u0142 na nowe plany zakupowe, szersz\u0105 dystrybucj\u0119 i partnerstwa, kt\u00f3re maj\u0105 otworzy\u0107 Xboxa na wi\u0119cej os\u00f3b. Sharma zasugerowa\u0142a te\u017c bardzo wyra\u017anie, \u017ce czasy \u015bcigania si\u0119 wy\u0142\u0105cznie na &#8222;najbardziej premium&#8221; i najmocniejsz\u0105 konsol\u0119 mog\u0105 dobiega\u0107 ko\u0144ca, bo masowy odbiorca nie b\u0119dzie chcia\u0142 p\u0142aci\u0107 fortuny za ca\u0142\u0105 generacj\u0119 sprz\u0119tu.<\/p>\n<p>        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/pl\/wp-content\/uploads\/2026\/06\/1781160550_489_B32963402.414688363;dc_trk_aid=607216972;dc_trk_cid=228291445;ord=[timestamp];dc_lat=;dc_rdid=;tag_f.gif\" attributionsrc=\"\" border=\"0\" height=\"1\" width=\"1\" alt=\"Advertisement\"\/><\/p>\n<p>\n                                Project Helix\n            <\/p>\n<p>W\u0142a\u015bnie w tym kierunku ma i\u015b\u0107 Project Helix, czyli nowa generacja Xboxa. Matthew Ball, nowy chief strategy officer marki, przyzna\u0142, \u017ce Microsoft przegl\u0105da ca\u0142y model tej konsoli tak, by by\u0142a bardziej przyst\u0119pna cenowo i elastyczna, a skutki kryzysu komponent\u00f3w mog\u0105 ci\u0105gn\u0105\u0107 si\u0119 jeszcze przez dwa do dw\u00f3ch i p\u00f3\u0142 roku.<\/p>\n<p>Sama Sharma dorzuci\u0142a kilka konkret\u00f3w, kt\u00f3re pokazuj\u0105 skal\u0119 ambicji. Helix ma pozwoli\u0107 na uruchamianie gier pecetowych, zachowa\u0107 wsteczn\u0105 kompatybilno\u015b\u0107 i zaoferowa\u0107 topow\u0105 wydajno\u015b\u0107, ale jednocze\u015bnie firma ju\u017c teraz przyznaje, \u017ce popyt na obecne konsole przewy\u017csza poda\u017c i przy nast\u0119pcy mo\u017ce by\u0107 podobnie.<\/p>\n<p>        <img decoding=\"async\" src=\"data:image\/png;base64,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\" alt=\"Nowy Xbox porzuca \u0142atk\u0119 \u201epremium\u201d. Microsoft zmienia zasady gry\" fetchpriority=\"\" data-lazy=\"1\" data-controller=\"lazy-image symfony--ux-lazy-image--lazy-image\" data-symfony--ux-lazy-image--lazy-image-src-value=\"https:\/\/pliki.telepolis.pl\/file\/255480\/original.jpg\" class=\"image\" width=\"100%\" height=\"auto\"\/><\/p>\n<p>Zobacz: <a href=\"https:\/\/www.telepolis.pl\/rozrywka\/gry\/xbox-series-x25-w-kolorze-translucent-green-juz-ostrze-na-nia-zeby\" rel=\"nofollow noopener\" target=\"_blank\">Xbox Series X25 w kolorze Translucent Green. Ju\u017c ostrz\u0119 na ni\u0105 z\u0119by<\/a><\/p>\n<p>\n                                Gry przed AI\n            <\/p>\n<p>To nie jest zreszt\u0105 jedyna korekta kursu. Sharma podkre\u015bla, \u017ce Xbox ma wr\u00f3ci\u0107 do swoich fundament\u00f3w, czyli mocnych gier, wyra\u017anej to\u017csamo\u015bci i bardziej rozs\u0105dnej oferty dla graczy, a nie do wizerunku marki, kt\u00f3ra goni ka\u017cdy modny trend technologiczny.<\/p>\n<p>Dobrze wida\u0107 to po Game Passie. Po <a href=\"https:\/\/www.telepolis.pl\/rozrywka\/gry\/microsoft-xbox-game-pass-ultimate-nowa-cena\" rel=\"nofollow noopener\" target=\"_blank\">wcze\u015bniejszej podwy\u017cce o 50%<\/a>, us\u0142uga zacz\u0119\u0142a traci\u0107 impet. <a href=\"https:\/\/www.telepolis.pl\/tech\/aplikacje\/xbox-game-pass-obnizka-ceny\" rel=\"nofollow noopener\" target=\"_blank\">Microsoft obni\u017cy\u0142 wi\u0119c ceny<\/a>, a wed\u0142ug szefowej Xboxa przynios\u0142o to powr\u00f3t wzrostu i lepsze utrzymanie subskrybent\u00f3w.<\/p>\n<p>        <img decoding=\"async\" src=\"data:image\/png;base64,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\" alt=\"Nowy Xbox porzuca \u0142atk\u0119 \u201epremium\u201d. Microsoft zmienia zasady gry\" fetchpriority=\"\" data-lazy=\"1\" data-controller=\"lazy-image symfony--ux-lazy-image--lazy-image\" data-symfony--ux-lazy-image--lazy-image-src-value=\"https:\/\/pliki.telepolis.pl\/file\/255481\/original.jpg\" class=\"image\" width=\"100%\" height=\"auto\"\/><\/p>\n<p>R\u00f3wnolegle wraca temat exclusive\u2019\u00f3w. Sharma przyzna\u0142a, \u017ce biznes konsolowy Xboxa nie jest dzi\u015b w najlepszym zdrowiu, dlatego firma zaczyna od jednego lub dw\u00f3ch mocnych tytu\u0142\u00f3w na wy\u0142\u0105czno\u015b\u0107. Bez takich magnes\u00f3w trudno odbudowa\u0107 pozycj\u0119 platformy.<\/p>\n<p>Jest te\u017c jeszcze jeden wa\u017cny sygna\u0142: Xbox nie zamieni si\u0119 w &#8222;xbox.ai&#8221;. AI ma tu pomaga\u0107 tw\u00f3rcom i graczom tylko tam, gdzie faktycznie rozwi\u0105zuje problem, a nie by\u0107 doklejane do wszystkiego na si\u0142\u0119. Nowy plan Microsoftu wygl\u0105da dzi\u015b bardziej jak powr\u00f3t do rozs\u0105dku ni\u017c pogo\u0144 za mod\u0105.<\/p>\n<p>Zobacz: <a href=\"https:\/\/www.telepolis.pl\/artykuly\/testy-sprzetu\/microsoft-xbox-series-x-konsola-do-gier-test-recenzja-opinie\" rel=\"nofollow noopener\" target=\"_blank\">Xbox Series X: pot\u0119\u017cna konsola Microsoftu, kt\u00f3ra nie k\u0142ania si\u0119 konkurencji<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Koniec starego schematu Asha Sharma, kt\u00f3ra od lutego stoi na czele Xboxa, m\u00f3wi wprost, \u017ce samo podnoszenie cen&hellip;\n","protected":false},"author":2,"featured_media":487069,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[20],"tags":[45999,9683,2074,93490,6771,1308,120,118,119,42,38,40,39,41,48982,116,114,115,121,117,2075,5559],"class_list":["post-487068","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nauka-i-technika","tag-asha-sharma","tag-game-pass","tag-gry","tag-gry-na-wylacznosc","tag-konsole-do-gier","tag-microsoft","tag-nauka","tag-nauka-i-technika","tag-naukatechnika","tag-pl","tag-poland","tag-polish","tag-polska","tag-polski","tag-project-helix","tag-science","tag-science-and-technology","tag-sciencetechnology","tag-technika","tag-technology","tag-xbox","tag-xbox-game-pass"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/posts\/487068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/comments?post=487068"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/posts\/487068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/media\/487069"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/media?parent=487068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/categories?post=487068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/pl\/wp-json\/wp\/v2\/tags?post=487068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}