Poland’s digital affairs minister on Thursday called on the European Commission to impose a €250 million ($291 million) fine on Meta over fraudulent advertisements and harmful content targeting Polish users.
“This Wild West on the platform must end,” Krzysztof Gawkowski wrote on X.
“I also call on Meta to immediately introduce effective tools to eliminate scams, false advertising, and the promotion of illegal applications,” he added.
“Inaction and failure to effectively combat harmful advertisements and fraudulent content targeting Polish users will not be tolerated.”
Gawkowski also published part of a letter addressed to Henna Virkkunen, the European Commission’s executive vice president for tech sovereignty, security and democracy.
“The scale of this phenomenon points to a significant problem with the way advertising works on one of the largest online platforms in the European single market,” the letter said.
It added that Meta had failed to take effective action despite repeated reports from Polish authorities and cybersecurity teams.
The appeal came amid renewed concerns over deepfake content after an AI-generated video impersonating Polish President Karol Nawrocki and promoting a fraudulent investment scheme reportedly circulated on Facebook.