June 24 \u2013 Poland\u2019s Ekstraklasa has brought in sports marketing giant IMG to sell its next domestic television rights package as the league looks to build on a period of rapid growth both on and off the pitch.<\/p>\n
The agreement will see IMG advise the league on the structure and sale of media rights from the 2027-28 season onwards.<\/p>\n
Polish football finds itself in a stronger position than at any point in recent memory, buoyed by record attendances, growing television audiences and improving performances in European competition.<\/p>\n
Five Polish clubs featured in UEFA competitions last season and the country\u2019s coefficient ranking has climbed up again, helping strengthen the league\u2019s argument that its domestic rights should command a higher value in the next cycle.<\/p>\n
Ekstraklasa chief executive Marcin Animucki believes the league is entering the tender process from a position of strength.<\/p>\n
\u201cThe media landscape is evolving rapidly, with an increasing number of market participants expanding into new and often distant territories to strengthen their global footprint,\u201d he said.<\/p>\n
\u201cWe believe IMG\u2019s expertise and market insight will strengthen our sales process, so that we can capitalise on Ekstraklasa\u2019s continued growth and build a strong revenue stream for the clubs over the next contract period.\u201d<\/p>\n
The Polish FA says that more than 4.15 million supporters turned up for matches during the 2025-26 campaign, the highest figure in league history. It also points to television and digital viewership rising by 22% and online audiences growing almost 50% thanks to younger audiences.<\/p>\n
Animucki also highlighted investment away from the pitch, including a new \u20ac20 million Live Park production centre that will allow full remote production of league matches from 2027. The project is expected to reduce costs while improving broadcast quality.<\/p>\n
\u201cWe\u2019ve successfully matched our strong business performance in recent years with sporting progress,\u201d Animucki said.<\/p>\n
\u201cWe currently rank 12th in Europe, with five clubs participating in UEFA competitions. The league\u2019s competitiveness, together with the unpredictability and excitement of our matches throughout the season make Ekstraklasa one of the most compelling football leagues.\u201d
The league is expected to launch its formal rights tender in September, with a new broadcast agreement targeted before the end of 2026.<\/p>\n
Victor Blundell, IMG\u2019s senior vice-president for the Middle East and Eastern Europe, said: \u201cThe Ekstraklasa is one of Europe\u2019s fasting growing football leagues with significant commercial potential.<\/p>\n
\u201cAt IMG, we\u2019re uniquely placed to advise on the next step in the league\u2019s commercial development, with our global network of media rights experts and local market insights. We\u2019re looking forward to supporting Ekstraklasa on building a strong domestic proposition that will help maximise its growth for the future.\u201d<\/p>\n