XTB will
\nspend more on marketing in Germany this year than at home in Poland, Chief
\nExecutive Omar Arnaout said. The Warsaw-listed broker is pushing into the home
\nturf of Trade Republic, the German neobroker that walked into Poland last year.<\/p>\n
Arnaout, The contest Arnaout The push Poland Pays the Bills, XTB does That region XTB’s record first quarter ran largely on The Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t<\/p>\n Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t XTB added Germany Is Crowded Before Germany is Both built XTB’s wedge One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl<\/p>\n One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl It will not Regulatory Friction at The XTB says KNF vice-chairman Dariusz Adamski<\/p>\n The Arnaout XTB has now With the domestic account engine showing XTB will Arnaout, The contest Arnaout The push Poland Pays the Bills, XTB does That region XTB’s record first quarter ran largely on The Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t<\/p>\n Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t XTB added Germany Is Crowded Before Germany is Both built XTB’s wedge One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl<\/p>\n One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl It will not Regulatory Friction at The XTB says KNF vice-chairman Dariusz Adamski<\/p>\n The Arnaout
\nspeaking to Polish outlet Bankier.pl<\/a>,
\nframed the heavier German spend as brand-building in a market where XTB is
\nstill little known. He said the amount stays well below what larger global
\nrivals lay out.<\/p>\n
\nnow runs in two directions. Trade Republic entered Poland in September 2025<\/a>, its first market outside the
\neurozone, arriving with more than 10 million customers across 18 European
\nmarkets and about \u20ac150 billion in assets.<\/p>\n
\nsaid XTB will “spend more on marketing in Germany than in Poland”
\nthis year, building its name in the home market of the rival that is now
\ncompeting with it in Warsaw.<\/p>\n
\nsits inside a wider goal of becoming the default investing app for European
\nretail clients, an aim that depends on markets beyond Poland.<\/p>\n
\nWestern Europe Drives the Growth<\/p>\n
\nnot break out Germany on its own. Poland is the only country it isolates in its
\naccounts, at 54.4% of group revenue in 2025, while Germany sits inside a
\nWestern Europe region that also covers France, Spain and Portugal.<\/p>\n
\nis where the figures are moving fastest. Western Europe revenue rose 8.9% to
\nPLN 387.4 million in 2025, active clients there climbed to about 301,000, a
\nquarter of the retail base, and retail volume in lots jumped 74.5%. <\/p>\n
\nCentral and Eastern Europe<\/a>, which delivered 71% of group revenue, leaving the western markets as
\nthe obvious place to add scale.<\/p>\n
\nmarketing
\n Marketing<\/p>\n
\n Read this Term<\/a> tilt feeds a hard number. Arnaout wants 250,000 to 290,000 new
\nclients a quarter in 2026, roughly a million in a year, with promotional
\nspending up about 50%. <\/p>\n
\nmore than 860,000 clients in 2025 and ended the year above 2 million globally,
\nbut it needed more than two decades to
\nreach its first million<\/a> domestic accounts.<\/p>\n
\nXTB Arrives<\/p>\n
\namong the hardest neobroker markets in Europe to break into. Trade Republic<\/a> anchors it from home with bonds, ETFs and
\nprivate equity access from as little as \u20ac1, while Munich’s Scalable Capital
\ncharges a \u20ac2.99 monthly subscription.<\/p>\n
\ntheir businesses on payment for order flow, a practice the EU bans from June 30, 2026<\/a>, pushing German platforms to find
\nfresh income before the cutoff.<\/p>\n
\ninto the market is options. The broker launched buy-only options in Germany
\nand Spain in April 2026<\/a>, covering 110 US-listed stocks and ETFs, and Jens Chrzanowski, who runs
\nits German branch, casts the firm as a “super app” that bundles
\ninvesting, savings and payments
\n Payments<\/p>\n
\n Read this Term<\/a> rather than a single-purpose broker.<\/p>\n
\nhave the country to itself. CMC Markets moved into Germany’s certificates
\nmarket in May<\/a> as
\nBaFin weighs tighter rules, and Robinhood has pushed venture funds and crypto
\nacross the continent. <\/p>\n
\nHome Shapes the Push Abroad<\/p>\n
\nexpansion runs against a tense backdrop in Poland. KNF fined XTB PLN 20 million ($5.5
\nmillion) over MiFID II breaches<\/a> in its client onboarding, a penalty disclosed in April that the broker is contesting through a
\nreconsideration request<\/a>. <\/p>\n
\nthe questionnaire and onboarding flow at issue have already been changed.<\/p>\n
\nregulator is also widening a review of how CFDs are
\nsold<\/a>. “The
\ncapital market cannot function like gambling,” KNF vice-chairman Dariusz
\nAdamski said, signaling it wants to stop firms moving clients from simple
\nproducts toward complex ones.<\/p>\n
\nrejected the idea that XTB does any such steering. He said 80% of new clients
\nstart with stocks and ETFs, that only 13.5% of them have ever placed a CFD
\ntrade, and that clients who fail the knowledge test cannot buy the product at
\nall. He also argued that Polish firms face an uneven field, noting XTB cannot
\noffer crypto to local clients while foreign rivals can.<\/p>\n
\nwritten options into its Polish
\nterms of service<\/a>,
\neffective June 29, closing the gap that left its home market the last to get
\nthe product. The broker has not said when Polish clients will actually be able
\nto trade it.<\/p>\n
\nsigns of cooling<\/a>,
\nGermany and the rest of Western Europe look set to carry more of the weight
\nbehind XTB’s next million clients.<\/p>\n
\nspend more on marketing in Germany this year than at home in Poland, Chief
\nExecutive Omar Arnaout said. The Warsaw-listed broker is pushing into the home
\nturf of Trade Republic, the German neobroker that walked into Poland last year.<\/p>\n
\nspeaking to Polish outlet Bankier.pl<\/a>,
\nframed the heavier German spend as brand-building in a market where XTB is
\nstill little known. He said the amount stays well below what larger global
\nrivals lay out.<\/p>\n
\nnow runs in two directions. Trade Republic entered Poland in September 2025<\/a>, its first market outside the
\neurozone, arriving with more than 10 million customers across 18 European
\nmarkets and about \u20ac150 billion in assets.<\/p>\n
\nsaid XTB will “spend more on marketing in Germany than in Poland”
\nthis year, building its name in the home market of the rival that is now
\ncompeting with it in Warsaw.<\/p>\n
\nsits inside a wider goal of becoming the default investing app for European
\nretail clients, an aim that depends on markets beyond Poland.<\/p>\n
\nWestern Europe Drives the Growth<\/p>\n
\nnot break out Germany on its own. Poland is the only country it isolates in its
\naccounts, at 54.4% of group revenue in 2025, while Germany sits inside a
\nWestern Europe region that also covers France, Spain and Portugal.<\/p>\n
\nis where the figures are moving fastest. Western Europe revenue rose 8.9% to
\nPLN 387.4 million in 2025, active clients there climbed to about 301,000, a
\nquarter of the retail base, and retail volume in lots jumped 74.5%. <\/p>\n
\nCentral and Eastern Europe<\/a>, which delivered 71% of group revenue, leaving the western markets as
\nthe obvious place to add scale.<\/p>\n
\nmarketing
\n Marketing<\/p>\n
\n Read this Term<\/a> tilt feeds a hard number. Arnaout wants 250,000 to 290,000 new
\nclients a quarter in 2026, roughly a million in a year, with promotional
\nspending up about 50%. <\/p>\n
\nmore than 860,000 clients in 2025 and ended the year above 2 million globally,
\nbut it needed more than two decades to
\nreach its first million<\/a> domestic accounts.<\/p>\n
\nXTB Arrives<\/p>\n
\namong the hardest neobroker markets in Europe to break into. Trade Republic<\/a> anchors it from home with bonds, ETFs and
\nprivate equity access from as little as \u20ac1, while Munich’s Scalable Capital
\ncharges a \u20ac2.99 monthly subscription.<\/p>\n
\ntheir businesses on payment for order flow, a practice the EU bans from June 30, 2026<\/a>, pushing German platforms to find
\nfresh income before the cutoff.<\/p>\n
\ninto the market is options. The broker launched buy-only options in Germany
\nand Spain in April 2026<\/a>, covering 110 US-listed stocks and ETFs, and Jens Chrzanowski, who runs
\nits German branch, casts the firm as a “super app” that bundles
\ninvesting, savings and payments
\n Payments<\/p>\n
\n Read this Term<\/a> rather than a single-purpose broker.<\/p>\n
\nhave the country to itself. CMC Markets moved into Germany’s certificates
\nmarket in May<\/a> as
\nBaFin weighs tighter rules, and Robinhood has pushed venture funds and crypto
\nacross the continent. <\/p>\n
\nHome Shapes the Push Abroad<\/p>\n
\nexpansion runs against a tense backdrop in Poland. KNF fined XTB PLN 20 million ($5.5
\nmillion) over MiFID II breaches<\/a> in its client onboarding, a penalty disclosed in April that the broker is contesting through a
\nreconsideration request<\/a>. <\/p>\n
\nthe questionnaire and onboarding flow at issue have already been changed.<\/p>\n
\nregulator is also widening a review of how CFDs are
\nsold<\/a>. “The
\ncapital market cannot function like gambling,” KNF vice-chairman Dariusz
\nAdamski said, signaling it wants to stop firms moving clients from simple
\nproducts toward complex ones.<\/p>\n
\nrejected the idea that XTB does any such steering. He said 80% of new clients
\nstart with stocks and ETFs, that only 13.5% of them have ever placed a CFD
\ntrade, and that clients who fail the knowledge test cannot buy the product at
\nall. He also argued that Polish firms face an uneven field, noting XTB cannot
\noffer crypto to local clients while foreign rivals can.<\/p>\n