{"id":6998,"date":"2026-05-16T02:57:24","date_gmt":"2026-05-16T02:57:24","guid":{"rendered":"https:\/\/www.europesays.com\/poland\/6998\/"},"modified":"2026-05-16T02:57:24","modified_gmt":"2026-05-16T02:57:24","slug":"roc-nations-deals-with-chelsea-fc-ks-cracovia-aimed-at-growing-individual-fanbases","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/poland\/6998\/","title":{"rendered":"Roc Nation\u2019s deals with Chelsea FC, KS Cracovia aimed at growing individual fanbases"},"content":{"rendered":"

Roc Nation Sports International has new partnerships with Premier League club Chelsea FC<\/a> and Polish Ekstraklasa club KS Cracovia, but the work that Roc Nation is set to do for the two clubs is \u201cnowhere near the same,\u201d according to Ryan Tolmich of GOAL. Roc Nation President Michael Yormark said that \u201copportunity\u201d is the reason why Roc Nation is making these deals \u201cat this particular moment.\u201d Yormark added that Polish soccer is \u201cmoving in the right direction\u201d and is a market that Roc Nation \u201cfound to be very interesting and very exciting.\u201d The partnership with KS Cracovia — which was announced in April — will be \u201cfocused on storytelling,\u201d with Roc Nation \u201chelping to elevate the club\u2019s brand on a global scale.\u201d For Roc Nation, it was a chance to \u201chelp build a club\u2019s international profile from the ground up with a strong local foundation.\u201d Roc Nation plans to help KS Cracovia \u201cfind new uses\u201d for the club\u2019s stadium, \u201cturning it into a concert venue that alters how the facility is used.\u201d Chelsea, meanwhile, believes that \u201cthere is still room for growth\u201d as it plays in one of the biggest leagues in the world. The partnership with Roc Nation is a \u201cnew way to appeal to that market by placing Chelsea at the intersection of soccer, music and culture, particularly in the American market.\u201d The two sides will develop campaigns \u201clargely designed to tap into American pop culture.\u201d Yormark said, \u201cWe want to make sure that we\u2019ve influenced the football ecosystem\u201d (GOAL, 5\/14<\/a>). <\/p>\n

LOOKING AT FANS: THE ATHLETIC\u2019s Crafton & Onyeagwara cited sources as saying that the Chelsea partnership is about recognizing that people enter soccer \u201cin different ways, with entertainment and culture perceived by the club as portals to reach those audiences and grow the fan base both in the short and long term.\u201d Chelsea sources further added that the club wants to connect with its fanbase \u201cin \u2018innovative\u2019 ways beyond the 90 minute games,\u201d citing examples such as \u201cpartnerships with WWE wrestlers in campaign videos, or Chelsea\u2019s limited edition clothing ranges in partnership with OVO, which they say will offer more to a younger generation of fans\u201d (THE ATHLETIC, 5\/14<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Roc Nation Sports International has new partnerships with Premier League club Chelsea FC and Polish Ekstraklasa club KS…\n","protected":false},"author":2,"featured_media":6999,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[6239,56,703],"class_list":["post-6998","post","type-post","status-publish","format-standard","has-post-thumbnail","category-krakow","tag-deals","tag-krakow","tag-soccer"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/poland\/wp-json\/wp\/v2\/posts\/6998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/poland\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/poland\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/poland\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/poland\/wp-json\/wp\/v2\/comments?post=6998"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/poland\/wp-json\/wp\/v2\/posts\/6998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/poland\/wp-json\/wp\/v2\/media\/6999"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/poland\/wp-json\/wp\/v2\/media?parent=6998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/poland\/wp-json\/wp\/v2\/categories?post=6998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/poland\/wp-json\/wp\/v2\/tags?post=6998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}