{"id":178000,"date":"2025-12-06T19:49:17","date_gmt":"2025-12-06T19:49:17","guid":{"rendered":"https:\/\/www.europesays.com\/pt\/178000\/"},"modified":"2025-12-06T19:49:17","modified_gmt":"2025-12-06T19:49:17","slug":"em-corrida-da-ia-apple-busca-lideranca-com-mudancas-no-alto-escalao","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/pt\/178000\/","title":{"rendered":"Em corrida da IA, Apple busca lideran\u00e7a com mudan\u00e7as no alto escal\u00e3o"},"content":{"rendered":"<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8m39d008026qlcvur2ult@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">A <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">Apple<\/strong> h\u00e1 d\u00e9cadas \u00e9 conhecida por uma sequ\u00eancia consistente de produtos de consumo inovadores e tecnol\u00f3gicos, que moldaram a forma como as pessoas usam a tecnologia.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmite0l6f0007356qoqut6230@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">Agora, a empresa conhecida por sua estabilidade est\u00e1 passando por uma reestrutura\u00e7\u00e3o no topo, j\u00e1 que tanto a Apple quanto a <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">ind\u00fastria<\/strong> <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">de<\/strong> <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">tecnologia<\/strong> em geral est\u00e3o em uma encruzilhada.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmite3kw7000h356qjlcwwv4u@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">A Apple anunciou a sa\u00edda de tr\u00eas membros da equipe executiva em menos de uma semana. Meta recrutou um l\u00edder chave em design da Apple. E a especula\u00e7\u00e3o de que\u00a0 <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">Tim<\/strong> <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">Cook<\/strong> pode estar se preparando para deixar o cargo de CEO s\u00f3 aumenta.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">\u00a0<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">\u00a0<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmite0o0g0009356qzpog1syc@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">As mudan\u00e7as ocorrem enquanto cr\u00edticos dizem que a Apple, que j\u00e1 foi l\u00edder em tecnologia, est\u00e1 atrasada na pr\u00f3xima grande onda: a intelig\u00eancia artificial.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmite0o0g0009356qzpog1syc@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">Para uma das empresas de tecnologia mais valiosas do mundo, uma mudan\u00e7a de lideran\u00e7a pode significar uma mudan\u00e7a na forma como ela concebe, projeta e cria produtos usados ao redor do mundo todos os dias.<\/p>\n<p data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmite0o0g0009356qzpog1syc@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\" class=\"my-5 break-words group-[.isActiveSource]:text-xl\">&#8220;A \u00fanica coisa que podemos interpretar \u00e9 que estamos caminhando para um per\u00edodo de maior volatilidade para a Apple&#8221;, disse Robert Siegel, um veterano investidor de capital de risco e professor na Graduate School of Business de <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">Stanford<\/strong>.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000c3b6nq86say3s@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">As a\u00e7\u00f5es da Apple (AAPL)\u00a0subiram cerca de <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">12%<\/strong> este ano, um salto muito menor do que o aumento de 30% registrado em 2024.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000d3b6nrls1yu54@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">A Apple n\u00e3o respondeu imediatamente a um pedido de coment\u00e1rio.<\/p>\n<p>Quem vai embora e por qu\u00ea<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmitevb6l00003b6o0ogya7q6@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">As sa\u00eddas planejadas para os seguintes executivos da Apple foram anunciadas apenas esta semana:<\/p>\n<ul class=\"list__items list__items--ul vossi-list_elevate__items vossi-list_elevate__items--ul list-none [li&gt;&amp;]:pl-5\" data-editable=\"items\">\n<li class=\"list__item vossi-list_elevate__item inline-placeholder [ul&gt;&amp;]:indent-5 mb-3 break-words [ul&gt;&amp;]:relative [ul&gt;&amp;]:before:absolute [ul&gt;&amp;]:before:left-1 [ul&gt;&amp;]:before:top-2 [ul&gt;&amp;]:before:w-2 [ul&gt;&amp;]:before:h-2 [ul&gt;&amp;]:before:bg-red-600 [ul&gt;&amp;]:before:rounded-full marker:inline group-[.isActiveSource]:text-xl\" data-editable=\"items.0.text\">Lisa Jackson, vice-presidente de meio ambiente, pol\u00edticas e iniciativas sociais da Apple, est\u00e1 prestes a se aposentar no pr\u00f3ximo ano.<\/li>\n<li class=\"list__item vossi-list_elevate__item inline-placeholder [ul&gt;&amp;]:indent-5 mb-3 break-words [ul&gt;&amp;]:relative [ul&gt;&amp;]:before:absolute [ul&gt;&amp;]:before:left-1 [ul&gt;&amp;]:before:top-2 [ul&gt;&amp;]:before:w-2 [ul&gt;&amp;]:before:h-2 [ul&gt;&amp;]:before:bg-red-600 [ul&gt;&amp;]:before:rounded-full marker:inline group-[.isActiveSource]:text-xl\" data-editable=\"items.1.text\">A conselheira jur\u00eddica geral Kate Adams tamb\u00e9m se aposentar\u00e1 no pr\u00f3ximo ano.<\/li>\n<li class=\"list__item vossi-list_elevate__item inline-placeholder [ul&gt;&amp;]:indent-5 mb-3 break-words [ul&gt;&amp;]:relative [ul&gt;&amp;]:before:absolute [ul&gt;&amp;]:before:left-1 [ul&gt;&amp;]:before:top-2 [ul&gt;&amp;]:before:w-2 [ul&gt;&amp;]:before:h-2 [ul&gt;&amp;]:before:bg-red-600 [ul&gt;&amp;]:before:rounded-full marker:inline group-[.isActiveSource]:text-xl\" data-editable=\"items.2.text\">Alan Dye, vice-presidente de design de interfaces humanas, que est\u00e1 se juntando \u00e0 Meta como diretor de design.<\/li>\n<li class=\"list__item vossi-list_elevate__item inline-placeholder [ul&gt;&amp;]:indent-5 mb-3 break-words [ul&gt;&amp;]:relative [ul&gt;&amp;]:before:absolute [ul&gt;&amp;]:before:left-1 [ul&gt;&amp;]:before:top-2 [ul&gt;&amp;]:before:w-2 [ul&gt;&amp;]:before:h-2 [ul&gt;&amp;]:before:bg-red-600 [ul&gt;&amp;]:before:rounded-full marker:inline group-[.isActiveSource]:text-xl\" data-editable=\"items.3.text\">John Giannandrea, vice-presidente s\u00eanior de estrat\u00e9gia de aprendizado de m\u00e1quina e IA, que tamb\u00e9m se aposentar\u00e1 no pr\u00f3ximo ano.<\/li>\n<\/ul>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000g3b6nibme3l3u@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">A Apple est\u00e1 trazendo Jennifer Newstead, diretora jur\u00eddica da <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">Meta<\/strong>, para liderar assuntos governamentais ap\u00f3s a aposentadoria de Adams e atuar como sua nova conselheira jur\u00eddica.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000g3b6nibme3l3u@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">As equipes de meio ambiente e iniciativas sociais agora reportar\u00e3o a Sabih Khan, diretor de opera\u00e7\u00f5es da Apple. Amar Subramanya, vice-presidente corporativo de IA da <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">Microsoft<\/strong>, ser\u00e1 o novo vice-presidente de IA da Apple.<\/p>\n<p>E no in\u00edcio deste ano, Jeff Williams deixou seu cargo de diretor de opera\u00e7\u00f5es da Apple.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/pt\/wp-content\/uploads\/2025\/12\/escritorio-apple-california.jpg\" alt=\"Steve Jobs Theatre, no escrit\u00f3rio da Apple na Calif\u00f3rnia \u2022 Andrej Sokolow\/picture alliance via Getty Images\" width=\"849\" height=\"477\" class=\"flex size-full object-cover\" loading=\"lazy\"\/>Steve Jobs Theatre, no escrit\u00f3rio da Apple na Calif\u00f3rnia \u2022 Andrej Sokolow\/picture alliance via Getty Images<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000k3b6nvt4xork6@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">A Apple n\u00e3o \u00e9 a \u00fanica gigante da tecnologia fazendo mudan\u00e7as estruturais. A Meta anunciou na quinta-feira (4) que est\u00e1 desviando alguns investimentos do seu projeto de realidade virtual Metaverso para \u00f3culos de IA e wearables.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000k3b6nvt4xork6@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">A Amazon\u00a0demitiu 14.000 pessoas em outubro\u00a0como parte de um esfor\u00e7o para avan\u00e7ar mais r\u00e1pido na IA, operando de forma mais enxuta. E\u00a0o Google, no ano passado, uniu suas equipes de hardware e software para integrar melhor a IA em seus produtos em todos os aspectos.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000l3b6nwk6fknua@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">Mas a Apple \u00e9 conhecida por ter uma cultura empresarial unida e unicamente movida pelo sigilo.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000m3b6nys5gqcv7@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">&#8220;Isso vai contra a cultura t\u00edpica da Apple. Mas eles precisam arrancar o band-aid&#8221;, disse Dan Ives, chefe global de pesquisa tecnol\u00f3gica da Wedbush Securities. &#8220;Porque a estrat\u00e9gia da IA tem sido invis\u00edvel, e vai definir o legado do Cook, como ele lida com este cap\u00edtulo.&#8221;<\/p>\n<p>Futuro e desafios da Apple<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000o3b6n8qo9urui@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">A mudan\u00e7a na lideran\u00e7a surge enquanto d\u00favidas sobre o futuro da Apple se aproximam.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmitem1dy000l356q5vttwslw@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">A Apple adiou uma grande atualiza\u00e7\u00e3o em seu assistente de voz da Siri, que esperava aproximar o aparelho do ChatGPT da OpenAI e do Gemini do Google, transformando a Siri de uma m\u00e1quina de perguntas e respostas em um assistente que pode agir em nome do usu\u00e1rio e incorporar informa\u00e7\u00f5es do celular de uma pessoa para personalizar respostas.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000p3b6nclwezoed@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">Mas essa atualiza\u00e7\u00e3o foi adiada<strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">\u00a0<\/strong>para o pr\u00f3ximo ano, e as outras atualiza\u00e7\u00f5es de IA da Apple para iPhones, Macs e iPads foram m\u00ednimas este ano.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmitenzdq000n356qu2aflnnh@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">E<strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">\u00a0<\/strong>o caro headset Vision Pro da Apple, a primeira nova categoria de computa\u00e7\u00e3o que a empresa lan\u00e7ou desde o Apple Watch de uma d\u00e9cada, ainda \u00e9 um produto de nicho.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000q3b6n1akv5ojp@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">Ao mesmo tempo, Meta, Google, Samsung e OpenAI anunciaram expans\u00f5es significativas de produtos em IA este ano \u2013 desde os novos \u00f3culos\u00a0inteligentes Ray-Ban Display\u00a0da Meta at\u00e9 os\u00a0headsets Gemini\u00a0da Google e Samsung, e a aposta da OpenAI em\u00a0compras\u00a0e\u00a0navegadores web.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000q3b6n1akv5ojp@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">O modelo Gemini 3 do Google tamb\u00e9m vem\u00a0causando impacto\u00a0desde seu lan\u00e7amento em novembro.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/pt\/wp-content\/uploads\/2025\/12\/mark-and-quest-3-glasses.jpg\" alt=\"Mark Zuckerberg testando \u00f3culos de realidade mista Meta Quest 3. \u2022 Reprodu\u00e7\u00e3o\/Instagram\" width=\"849\" height=\"477\" class=\"flex size-full object-cover\" loading=\"lazy\"\/>Mark Zuckerberg testando \u00f3culos de realidade mista Meta Quest 3. \u2022 Reprodu\u00e7\u00e3o\/Instagram<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000r3b6nlli6tujv@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">Wall Street quer respostas sobre a estrat\u00e9gia de IA da Apple. Em uma confer\u00eancia de resultados em julho, analistas perguntaram \u00e0 Apple sobre o papel da Siri no impulso de novos produtos e se chatbots de IA est\u00e3o amea\u00e7ando a relev\u00e2ncia da Apple nas buscas na internet.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000r3b6nlli6tujv@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">Eddy Cue, vice-presidente s\u00eanior de servi\u00e7os da Apple, chegou a dizer durante seu depoimento em uma audi\u00eancia antitruste do Google que\u00a0as pessoas talvez n\u00e3o precisem de um iPhone daqui a 10 anos.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000s3b6nivf0pcbf@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">Agora Dye, que \u00e9 em grande parte o rosto do est\u00fadio de design da Apple ap\u00f3s a sa\u00edda do ex-chefe de design Jony Ive em 2019, est\u00e1 se juntando \u00e0 Meta para ajudar a moldar o que a empresa v\u00ea como a pr\u00f3xima onda da computa\u00e7\u00e3o. E o Ive est\u00e1 ajudando a\u00a0OpenAI a criar seu primeiro produto de hardware.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000t3b6n973g14xh@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">A decis\u00e3o de Dye de ingressar na Meta \u00e9 &#8220;uma amea\u00e7a mais direta \u00e0 Apple&#8221; em compara\u00e7\u00e3o com outras sa\u00eddas anunciadas, disse Joe Tigay, gestor de portf\u00f3lio do Rational Equity Armor Fund.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000u3b6n2icqr2v2@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">Apesar da press\u00e3o na IA,\u00a0as vendas do iPhone 17\u00a0t\u00eam sido fortes e s\u00f3 devem aumentar no pr\u00f3ximo ano. Espera-se que a Apple supere a Samsung em remessas de smartphones este ano pela primeira vez desde 2011, segundo a <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">Counterpoint<\/strong> <strong class=\"group-[.isActiveSource]:text-xl group-[.isActiveSource]:font-bold\">Research<\/strong>.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000u3b6n2icqr2v2@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">A empresa tamb\u00e9m \u00e9 uma das poucas a\u00a0ultrapassar o limite de capitaliza\u00e7\u00e3o de mercado de 4 trilh\u00f5es de d\u00f3lares, junto com os gigantes da IA Nvidia e Microsoft.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000v3b6nman8lzmn@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">E a mudan\u00e7a nem sempre \u00e9 algo ruim, segundo Siegel, especialmente enquanto as ind\u00fastrias passam por transi\u00e7\u00f5es, como o setor de tecnologia atualmente est\u00e1 com a IA.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000v3b6nman8lzmn@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">Trazer novos contratados ou promover pessoas internas pode &#8220;dar um ponto de vista diferente quando uma empresa pode ficar presa em uma forma de pensar e fazer as coisas&#8221;, disse ele.<\/p>\n<p>Isso pode ser exatamente o que a Apple precisa, j\u00e1 que alguns analistas dizem que o tempo est\u00e1 se esgotando para que a Apple d\u00ea saltos maiores na IA.<\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph my-5 break-words group-[.isActiveSource]:text-xl\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmit8nw0m000x3b6n5163aw1o@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">&#8220;Voc\u00ea n\u00e3o pode ter uma quarta revolu\u00e7\u00e3o industrial e assistir \u00e0 IA se divertir pelas janelas do lado de fora&#8221;, disse Ives. &#8220;E claramente eles precisam de mudan\u00e7as massivas na lideran\u00e7a.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"A Apple h\u00e1 d\u00e9cadas \u00e9 conhecida por uma sequ\u00eancia consistente de produtos de consumo inovadores e tecnol\u00f3gicos, que&hellip;\n","protected":false},"author":2,"featured_media":178001,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[109,107,108,32,33,105,103,104,106,110],"class_list":{"0":"post-178000","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ciencia-e-tecnologia","8":"tag-ciencia","9":"tag-ciencia-e-tecnologia","10":"tag-cienciaetecnologia","11":"tag-portugal","12":"tag-pt","13":"tag-science","14":"tag-science-and-technology","15":"tag-scienceandtechnology","16":"tag-technology","17":"tag-tecnologia"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@pt\/115674360607208741","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/posts\/178000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/comments?post=178000"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/posts\/178000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/media\/178001"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/media?parent=178000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/categories?post=178000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/tags?post=178000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}