{"id":220766,"date":"2026-01-08T16:06:41","date_gmt":"2026-01-08T16:06:41","guid":{"rendered":"https:\/\/www.europesays.com\/pt\/220766\/"},"modified":"2026-01-08T16:06:41","modified_gmt":"2026-01-08T16:06:41","slug":"jeronimo-martins-fecha-todas-as-lojas-de-chocolate-hussel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/pt\/220766\/","title":{"rendered":"Jer\u00f3nimo Martins fecha todas as lojas de chocolate Hussel"},"content":{"rendered":"<p class=\"wp-caption-text top\">(dr) Hussel<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-kopa-image-size-3 wp-image-720779\" src=\"https:\/\/www.europesays.com\/pt\/wp-content\/uploads\/2026\/01\/c378985d629e99a4e86213db0cd5e70d-783x450.jpg\" alt=\"\" width=\"700\" height=\"402\"  \/><\/p>\n<p class=\"wp-caption-text bot\">Chocolates Hussel<\/p>\n<p><strong>Todas as 18 lojas Hussel v\u00e3o ser encerradas, \u201cap\u00f3s aturados esfor\u00e7os para viabilizar a empresa\u201d.<\/strong><\/p>\n<p>A Jer\u00f3nimo Martins vai <strong>encerrar as 18 lojas Hussel<\/strong> em Portugal, cadeia especializada na comercializa\u00e7\u00e3o de chocolates, at\u00e9 30 de abril de 2026, \u201cap\u00f3s <strong>aturados esfor\u00e7os para viabilizar<\/strong> a empresa\u201d, informou hoje o grupo.<\/p>\n<p class=\"text-paragraph\">Em comunicado, o grupo que det\u00e9m o Pingo Doce explica que, \u201cap\u00f3s profunda an\u00e1lise e aturados esfor\u00e7os para viabilizar a empresa, que acabaram por<strong> n\u00e3o ser bem-sucedidos<\/strong>, tomou a dif\u00edcil decis\u00e3o de descontinuar a opera\u00e7\u00e3o da Hussel\u201d.<\/p>\n<p class=\"text-paragraph\">Para justificar a decis\u00e3o de encerramento da opera\u00e7\u00e3o da Hussel aponta a <strong>insolv\u00eancia<\/strong> do parceiro alem\u00e3o, o aumento do pre\u00e7o das <strong>rendas<\/strong> e a subida do<strong> pre\u00e7o do cacau<\/strong>, referindo que \u201co impacto duradouro levou ao entendimento de estar-se perante uma situa\u00e7\u00e3o de insustentabilidade da empresa sem que existam fundadas perspetivas de reversibilidade\u201d.<\/p>\n<p class=\"text-paragraph\">A <strong>insolv\u00eancia, em 2024, do parceiro alem\u00e3o Hussel GmbH<\/strong> \u201cacabou por colocar fim \u00e0 colabora\u00e7\u00e3o\u00a0que sustentava a opera\u00e7\u00e3o em Portugal, gerando problemas de abastecimento e de perda de escala\u201d, elenca.<\/p>\n<p class=\"text-paragraph\">Al\u00e9m disso, a <strong>forte subida dos custos<\/strong>, nomeadamente relacionados com as rendas, revelaram-se insan\u00e1veis, a que se somou a forte e continuada press\u00e3o sobre o pre\u00e7o do cacau, em combina\u00e7\u00e3o com a queda da produ\u00e7\u00e3o, e a tend\u00eancia regulat\u00f3ria crescente.<\/p>\n<p>Segundo adiantou fonte oficial da Jer\u00f3nimo Martins ao <a href=\"https:\/\/eco.sapo.pt\/2026\/01\/06\/jeronimo-martins-vai-fechar-as-18-lojas-de-chocolates-hussel\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" class=\"ext-link\">ECO<\/a>, os colaboradores da empresa, \u201ccerca de 60 pessoas, na sua maioria com v\u00ednculos efetivos\u201d,\u00a0 ser\u00e3o <strong>integradas em outras companhias<\/strong> do grupo em Portugal.<\/p>\n<p>    <a href=\"https:\/\/zap.aeiou.pt\/subscrever-newsletter\" data-wpel-link=\"internal\" rel=\"nofollow noopener\" target=\"_blank\">&#13;<br \/>\n        <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-575475\" src=\"https:\/\/www.europesays.com\/pt\/wp-content\/uploads\/2025\/12\/1765389371_545_2d51fe4a0ba54894421ead1809309ed9-1-450x140.jpg\" alt=\"Subscreva a Newsletter ZAP\" width=\"450\" height=\"140\"\/>&#13;<br \/>\n    <\/a><\/p>\n<p>                <a href=\"https:\/\/whatsapp.com\/channel\/0029VaIC4EE2f3EJZPPSbR34\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" class=\"ext-link\">&#13;<br \/>\n                    <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-575475\" src=\"https:\/\/www.europesays.com\/pt\/wp-content\/uploads\/2025\/12\/1765389371_770_c68c559d956d4ca20f435ed74a6e71e6.png\" alt=\"Siga-nos no WhatsApp\" width=\"175\" height=\"64\"\/>&#13;<br \/>\n                <\/a><\/p>\n<p>                <a href=\"https:\/\/news.google.com\/publications\/CAAiEHRwZondIV71PDjWNoqMduEqFAgKIhB0cGaJ3SFe9Tw41jaKjHbh?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" class=\"ext-link\">&#13;<br \/>\n                    <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-575475\" src=\"https:\/\/www.europesays.com\/pt\/wp-content\/uploads\/2025\/12\/1765389372_556_5123dd8b087b644fdb8f8603acd1bad4.png\" alt=\"Siga-nos no Google News\" width=\"176\" height=\"64\"\/>&#13;<br \/>\n                <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"(dr) Hussel Chocolates Hussel Todas as 18 lojas Hussel v\u00e3o ser encerradas, \u201cap\u00f3s aturados esfor\u00e7os para viabilizar a&hellip;\n","protected":false},"author":2,"featured_media":220767,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[88,476,89,2384,90,40886,32,33],"class_list":{"0":"post-220766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-empresas","8":"tag-business","9":"tag-economia","10":"tag-economy","11":"tag-empresa","12":"tag-empresas","13":"tag-jeronimo-martins","14":"tag-portugal","15":"tag-pt"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@pt\/115860339738223556","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/posts\/220766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/comments?post=220766"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/posts\/220766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/media\/220767"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/media?parent=220766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/categories?post=220766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/pt\/wp-json\/wp\/v2\/tags?post=220766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}