{"id":101001,"date":"2026-01-28T08:06:06","date_gmt":"2026-01-28T08:06:06","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/101001\/"},"modified":"2026-01-28T08:06:06","modified_gmt":"2026-01-28T08:06:06","slug":"iphone-18-ar-putea-mentine-pretul-neschimbat-in-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/101001\/","title":{"rendered":"iPhone 18 ar putea men\u021bine pre\u021bul neschimbat \u00een 2026"},"content":{"rendered":"<p>\u00centr-un climat economic marcat de infla\u021bie tehnologic\u0103, unde costurile de produc\u021bie tind s\u0103 dicteze pre\u021buri tot mai mari la raft, <a href=\"https:\/\/www.connect.ro\/2022\/01\/28\/iphone-ul-va-deveni-pos-si-va-accepta-plati-contactless-dupa-un-update-viitor\/\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> pare preg\u0103tit\u0103 s\u0103 fac\u0103 o mi\u0219care surprinz\u0103toare. Potrivit celor mai recente rapoarte din industrie, gigantul american inten\u021bioneaz\u0103 s\u0103 men\u021bin\u0103 pre\u021burile noii serii <a href=\"https:\/\/www.connect.ro\/2022\/01\/28\/iphone-ul-va-deveni-pos-si-va-accepta-plati-contactless-dupa-un-update-viitor\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone<\/a> 18 la acela\u0219i nivel cu genera\u021bia actual\u0103, \u00een ciuda unor presiuni financiare interne semnificative.<\/p>\n<p>Aceast\u0103 strategie vine ca o gur\u0103 de aer proasp\u0103t pentru consumatori, av\u00e2nd \u00een vedere c\u0103 tendin\u021ba general\u0103 a pie\u021bei este de a majora tarifele odat\u0103 cu fiecare upgrade major de specifica\u021bii, dar \u0219i din cauza crizei de memorii cu care toat\u0103 industria se confrunt\u0103.<\/p>\n<p>Contextul din spatele acestei decizii este unul complicat. Apple va trebui s\u0103 men\u021bin\u0103 pre\u021bul \u00een ciuda cre\u0219terii abrupte a costurilor pentru componentele esen\u021biale. Analistul Ming-Chi Kuo, o surs\u0103 de \u00eencredere atunci c\u00e2nd vorbim despre lan\u021bul de aprovizionare Apple, subliniaz\u0103 c\u0103 pre\u021burile au crescut deja cu 10 p\u00e2n\u0103 la 25 de procente \u00een primul trimestru al anului 2026 comparativ cu anul precedent.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A few quick thoughts on Apple\/iPhone memory price hikes:<\/p>\n<p>1. The 1Q26 LPDDR price hikes mentioned in the news are pretty close to what I\u2019ve heard. NAND flash increases, however, are a bit lower.<\/p>\n<p>2. iPhone memory pricing is now negotiated quarterly instead of every six months, so\u2026<\/p>\n<p> \u2014 \u90ed\u660e\u9324 (Ming-Chi Kuo) (@mingchikuo) <a href=\"https:\/\/twitter.com\/mingchikuo\/status\/2016213691075862869?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">January 27, 2026<\/a><\/p><\/blockquote>\n<p>Mai mult, prognozele indic\u0103 noi major\u0103ri \u00een al doilea trimestru, pe fondul unei cereri globale uria\u0219e, amplificat\u0103 de boom-ul serverelor AI care concureaz\u0103 pentru acelea\u0219i resurse de produc\u021bie. Pentru a gestiona aceast\u0103 volatilitate, Apple a trecut la o negociere trimestrial\u0103 cu furnizorii s\u0103i, \u00eencerc\u00e2nd s\u0103 \u021bin\u0103 sub control facturile de produc\u021bie.<\/p>\n<p>Planul pentru a doua jum\u0103tate a anului 2026 este unul agresiv: \u00eenghe\u021barea pre\u021bului de pornire pentru a maximiza impactul de marketing. Kuo sugereaz\u0103 c\u0103 Apple este dispus\u0103 s\u0103 absoarb\u0103 aceste costuri suplimentare, accept\u00e2nd marje de profit mai mici per unitate v\u00e2ndut\u0103.<\/p>\n<p>Logica din spatele acestei mi\u0219c\u0103ri este una pe termen lung. Prin men\u021binerea unui <a href=\"https:\/\/www.connect.ro\/2022\/01\/12\/logitech-a-lansat-un-nou-mouse-pentru-business-pret-si-disponibilitate\/\" rel=\"nofollow noopener\" target=\"_blank\">pre\u021b<\/a> accesibil (relativ la standardele Apple), compania \u00ee\u0219i asigur\u0103 o baz\u0103 mai larg\u0103 de utilizatori. Strategia este de a compensa pierderile din v\u00e2nzarea efectiv\u0103 a dispozitivului prin veniturile generate ulterior din servicii \u0219i ecosistem, o tactic\u0103 ce devine tot mai evident\u0103 \u00een modelul de business al companiei.<\/p>\n<p>Un precedent stabilit de iPhone 17<\/p>\n<p>Aceast\u0103 abordare nu este neap\u0103rat nou\u0103, ci mai degrab\u0103 o continuare a unei filosofii recente. Compania a aplicat o tactic\u0103 similar\u0103 \u0219i cu <a href=\"https:\/\/www.connect.ro\/2025\/01\/13\/lansari-apple-2025-pregatiri\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17<\/a>, p\u0103str\u00e2nd pre\u021bul de pornire de 799 de dolari (\u00een SUA), chiar \u0219i dup\u0103 ce a dublat stocarea de baz\u0103 la 256 GB. Dac\u0103 zvonurile se confirm\u0103, luna septembrie ar putea aduce o nou\u0103 genera\u021bie de telefoane care, de\u0219i mai scumpe de produs, vor r\u0103m\u00e2ne la fel de \u201eaccesibile\u201d pentru portofelele fanilor.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"\u00centr-un climat economic marcat de infla\u021bie tehnologic\u0103, unde costurile de produc\u021bie tind s\u0103 dicteze pre\u021buri tot mai mari&hellip;\n","protected":false},"author":2,"featured_media":101002,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[32669,9734,32670,31248,41,40,38,39,32671,141,124],"class_list":{"0":"post-101001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tehnologie","8":"tag-componente-hardware","9":"tag-iphone-18","10":"tag-ming-chi-kuo","11":"tag-pret-iphone","12":"tag-ro","13":"tag-romana","14":"tag-romania","15":"tag-romanian","16":"tag-strategie-apple","17":"tag-technology","18":"tag-tehnologie"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/115971698383403368","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/101001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=101001"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/101001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/101002"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=101001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=101001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=101001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}