{"id":106812,"date":"2026-02-04T19:28:07","date_gmt":"2026-02-04T19:28:07","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/106812\/"},"modified":"2026-02-04T19:28:07","modified_gmt":"2026-02-04T19:28:07","slug":"apple-domina-autoritar-iar-concurenta-formata-din-samsung-lenovo-huawei-si-xiaomi-nu-reuseste-nici-adunat-sa-atinga-valori-similare","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/106812\/","title":{"rendered":"Apple domin\u0103 autoritar, iar concuren\u021ba format\u0103 din Samsung, Lenovo, Huawei \u0219i Xiaomi nu reu\u0219e\u0219te nici adunat s\u0103 ating\u0103 valori similare"},"content":{"rendered":"

Nu \u0219tiu cine se a\u0219tepta, dar pia\u021ba de tablete cunoa\u0219te un reviriment \u00een 2025 \u0219i reu\u0219esc a fi pe un trend pozitiv sus\u021binut. A fost cel mai bun an de dup\u0103 boom-ul de v\u00e2nz\u0103ri generat \u00een 2020 de pandemie. <\/p>\n

Am extras mai multe informa\u021bii din comunicatul trimis de c\u0103tre Omdia<\/a>, datele sunt centralizate pe partea de livr\u0103ri. <\/p>\n

\"\"\ud83d\udd3aEvolu\u021bia pie\u021bei de tablete din 2016 p\u00e2n\u0103 \u00een 2025<\/p>\n

Pia\u021ba de tablete a ajuns la 162 milioane unit\u0103\u021bi \u00een 2025 \u0219i de aici reiese o cre\u0219tere de 9.8% pe \u00eentreg anul fa\u021b\u0103 de 2024. <\/p>\n

Cel mai bun trimestru a fost cel din jurul s\u0103rb\u0103torilor de iarn\u0103. Auspiciile nu sunt a\u0219a pozitive pentru 2026 \u0219i asta pentru c\u0103 discut\u0103m despre criza memoriilor RAM \u0219i a spa\u021biilor de stocare, iar de aici reiese o presiune mai mare pe lan\u021bul de produc\u021bie. <\/p>\n

\"\"\ud83d\udd3aApple a dominat fiecare trimestru \u2013 37% pe Q1 \u0219i Q2, 38% pe Q3 \u0219i 45% \u00een\u2026, Q4<\/p>\n

Apple este lider autoritar, iar ceilal\u021bi juc\u0103tori de pe pozi\u021biile 2, 3, 4 \u0219i 5 joac\u0103 \u00een alt\u0103 liga pe partea de livr\u0103ri fa\u021b\u0103 de compania american\u0103. A\u0219 remarca pozi\u021bia solid\u0103 a Huawei ce a reu\u0219it s\u0103 devanseze Xiaomi, de\u0219i ei sunt afecta\u021bi de c\u0103tre limit\u0103rile impuse de c\u0103tre SUA pe partea de componente. Cumva au reu\u0219it s\u0103 ias\u0103 \u00een fa\u021b\u0103 cu o ofert\u0103 atractiv\u0103 pe segmentul de tablete. <\/p>\n

\"\"<\/p>\n

Statistica pe livr\u0103ri \u00een Q4 2025: <\/p>\n

    \n
  1. Apple \u2013 19.6 milioane unit\u0103\u021bi, market share de 44.9% \u0219i cre\u0219tere de 16.5%;<\/li>\n
  2. Samsung \u2013 6.4 milioane unit\u0103\u021bi, market share de 14.7% \u0219i sc\u0103dere de 9.2%;<\/li>\n
  3. Lenovo \u2013 3.8 milioane unit\u0103\u021bi, market share de 8.8% \u0219i cre\u0219tere de 36.2%;<\/li>\n
  4. Huawei \u2013 3 milioane unit\u0103\u021bi, market share de 6.9% \u0219i cre\u0219tere de 14.8%;<\/li>\n
  5. Xiaomi \u2013 2.7 milioane unit\u0103\u021bi, market share de 6.4% \u0219i cre\u0219tere de 10.1%. <\/li>\n<\/ol>\n

    Sunt mai multe elemente ce consider c\u0103 merit\u0103 a fi eviden\u021biate. M-a\u0219 referi la cre\u0219terea spectaculoas\u0103 realizat\u0103 de c\u0103tre Lenovo, dar s\u0103 nu \u00eemb\u0103t\u0103m cu ap\u0103 rece, majoritatea tabletelor v\u00e2ndute de Lenovo a\u0219 spune c\u0103 fac parte din segmentul entry, de\u0219i au ofert\u0103 vast\u0103 \u0219i \u00een segmentul premium. Cred c\u0103 sunt tabletele folosite mai ales \u00een mediul educa\u021bional. <\/p>\n

    Pe de alt\u0103 parte, nu am cum s\u0103 nu remarc involu\u021bia Samsung. Cei 4 \/ 5 din top sunt pe cre\u0219tere de la 10% \u00een sus, iar ei se afl\u0103 \u00een c\u0103dere cu aproape 10%. Este un semn c\u0103 trebuie s\u0103 reajusteze pozi\u021bionarea tabletelor sale, iar cea mai nou\u0103 serie nu ob\u021bine rezultatele de v\u00e2nz\u0103ri dorite. <\/p>\n

    Folosi\u021bi o tablet\u0103 \u0219i dac\u0103 da, ce model ave\u021bi? <\/p>\n","protected":false},"excerpt":{"rendered":"Nu \u0219tiu cine se a\u0219tepta, dar pia\u021ba de tablete cunoa\u0219te un reviriment \u00een 2025 \u0219i reu\u0219esc a fi…\n","protected":false},"author":2,"featured_media":50555,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[83,156,10215,9952,34001,41,40,38,39,163,5431,141,124,169],"class_list":{"0":"post-106812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tehnologie","8":"tag-apple","9":"tag-huawei","10":"tag-ipad","11":"tag-lenovo","12":"tag-omdia","13":"tag-ro","14":"tag-romana","15":"tag-romania","16":"tag-romanian","17":"tag-samsung","18":"tag-tableta","19":"tag-technology","20":"tag-tehnologie","21":"tag-xiaomi"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/116014016307450496","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/106812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=106812"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/106812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/50555"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=106812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=106812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=106812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}