{"id":10883,"date":"2025-10-04T09:43:07","date_gmt":"2025-10-04T09:43:07","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/10883\/"},"modified":"2025-10-04T09:43:07","modified_gmt":"2025-10-04T09:43:07","slug":"dedeman-cumpara-terenul-fostului-hipermarket-pic-din-pitesti-detinut-anterior-de-la-cocos","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/10883\/","title":{"rendered":"Dedeman cump\u0103r\u0103 terenul fostului hipermarket PIC din Pite\u0219ti, de\u021binut anterior de La Coco\u0219"},"content":{"rendered":"<p id=\"p-0\">Terenul a fost cump\u0103rat de la lan\u021bul de retail La Coco\u0219, care \u00ee\u0219i continu\u0103 astfel strategia de optimizare a re\u021belei de magazine, scrie Ziarul Financiar.<\/p>\n<p>Dedeman cump\u0103r\u0103 teren \u00een Pite\u0219ti<\/p>\n<p id=\"p-1\">Potrivit informa\u021biilor furnizate de <a href=\"https:\/\/www.zf.ro\/companii\/exclusiv-zf-tanzactie-intre-antreprenori-dedeman-a-cumparat-de-la-22918597?fbclid=IwY2xjawNMsPhleHRuA2FlbQIxMQABHtiQp7BB9Z9JNMYuIl2hAK6ToeicfSGsU6s_U8ywtxD0CE9JoHIBwW2RihkS_aem_b-C_nJVBanz-HRo0rLB1iA\" target=\"_blank\" rel=\"noopener nofollow\">Ziarul Financiar<\/a>, terenul a fost achizi\u021bionat de Dedeman \u00eentr-o tranzac\u021bie semnificativ\u0103, dup\u0103 ce La Coco\u0219 a decis s\u0103 se concentreze pe noua sa unitate din centrul comercial Supernova Pite\u0219ti.<\/p>\n<p id=\"p-2\">Terenul fusese cump\u0103rat anterior de \u201eLa Coco\u0219\u201d pentru 5 milioane de euro. Aceast\u0103 decizie vine \u00een contextul \u00een care o a doua loca\u021bie La Coco\u0219 \u00een ora\u0219 nu era justificat\u0103 din punct de vedere strategic.<\/p>\n<p id=\"p-3\">Recent, La Coco\u0219 a inaugurat o nou\u0103 unitate \u00een centrul comercial Supernova, cu o investi\u021bie total\u0103 de 6,4 milioane de euro, care a inclus \u0219i marfa, precum \u0219i capitalul de lucru. Deschiderea a avut loc pe 24 septembrie 2025, iar rezultatele din prima zi au fost remarcabile: peste 18.500 de vizitatori, 7.000 de tranzac\u021bii \u0219i v\u00e2nz\u0103ri de 1,3 milioane de lei.<\/p>\n<p>Dedeman cump\u0103r\u0103 teren \u00een Pite\u0219ti, consolid\u00e2ndu-\u0219i prezen\u021ba \u00een jude\u021bul Arge\u0219<\/p>\n<p id=\"p-4\">Prin aceast\u0103 achizi\u021bie, Dedeman \u00ee\u0219i \u00eent\u0103re\u0219te pozi\u021bia \u00een zona de sud a \u021b\u0103rii, viz\u00e2nd poten\u021biala extindere a re\u021belei sale de magazine de bricolaj. Amplasamentul are un istoric comercial relevant, fiind un punct de referin\u021b\u0103 \u00een retailul rom\u00e2nesc de la \u00eenceputul anilor 2000.<\/p>\n<p id=\"p-5\">La Coco\u0219, re\u021bea fondat\u0103 de antreprenorul Iulian Nica \u00een urm\u0103 cu aproximativ un deceniu, \u0219i-a crescut constant cota de pia\u021b\u0103, ating\u00e2nd o cifr\u0103 de afaceri de 1,1 miliarde de lei \u00een 2024, cu doar cinci hipermarketuri \u00een \u00eentreaga \u021bar\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"Terenul a fost cump\u0103rat de la lan\u021bul de retail La Coco\u0219, care \u00ee\u0219i continu\u0103 astfel strategia de optimizare&hellip;\n","protected":false},"author":2,"featured_media":10884,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[32,33,31,6205,36,37,27,6206,6207,34,35,25,41,40,38,39,26,6208,6209,28,29,30],"class_list":{"0":"post-10883","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-romania","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-cele-mai-populare-subiecte","11":"tag-dedeman","12":"tag-featured-news","13":"tag-featurednews","14":"tag-headlines","15":"tag-hipermarket-pic","16":"tag-la-cocos","17":"tag-latest-news","18":"tag-latestnews","19":"tag-news","20":"tag-ro","21":"tag-romana","22":"tag-romania","23":"tag-romanian","24":"tag-stiri","25":"tag-supernova-pitesti","26":"tag-teren-pitesti","27":"tag-titluri","28":"tag-top-stories","29":"tag-topstories"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/10883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=10883"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/10883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/10884"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=10883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=10883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=10883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}