{"id":124692,"date":"2026-03-01T06:10:03","date_gmt":"2026-03-01T06:10:03","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/124692\/"},"modified":"2026-03-01T06:10:03","modified_gmt":"2026-03-01T06:10:03","slug":"piata-smartphone-urilor-se-pregateste-pentru-cel-mai-puternic-declin-din-istorie-in-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/124692\/","title":{"rendered":"Pia\u0163a smartphone-urilor se preg\u0103te\u015fte pentru \u201dcel mai puternic declin din istorie\u201d \u00een 2026"},"content":{"rendered":"<p class=\"first-paragraph\">\n    Anali\u015ftii avertizeaz\u0103 c\u0103 pia\u0163a global\u0103 de smartphone-uri ar putea \u00eenregistra \u00een 2026 cel mai sever declin de p\u00e2n\u0103 acum, pe fondul crizei tot mai acute de cipuri de memorie, care \u00eempinge \u00een sus pre\u0163urile dispozitivelor, transmite CNBC.\n<\/p>\n<p> Potrivit unui raport al International Data Corporation (IDC), penuria de memorii ar putea provoca o contrac\u0163ie de 11% pe pia\u0163a PC-urilor \u015fi de 13% pe pia\u0163a smartphone-urilor.<\/p>\n<p> La r\u00e2ndul s\u0103u, Counterpoint Research estimeaz\u0103 o sc\u0103dere anual\u0103 de 12% a livr\u0103rilor globale de smartphone-uri, cel mai mare declin \u00eenregistrat vreodat\u0103, cu volume anuale care ar cobor\u00ee la cel mai redus nivel din 2013.<\/p>\n<p> Criza este alimentat\u0103 de investi\u0163iile masive ale companiilor tehnologice \u00een infrastructuri AI, care consum\u0103 cantit\u0103\u0163i uria\u015fe de memorii \u015fi oblig\u0103 produc\u0103torii din sectoare precum smartphone-uri \u015fi PC-uri s\u0103 concureze pentru acelea\u015fi resurse. Produc\u0103torii de memorii prioritizeaz\u0103 livr\u0103rile c\u0103tre \u201ehyperscaleri\u201d precum Amazon \u015fi Meta, \u00een detrimentul v\u00e2nz\u0103torilor de telefoane, explic\u0103 Tarun Pathak, director de cercetare la Counterpoint.<\/p>\n<p> Penuria a dus deja la cre\u015fteri importante de pre\u0163 pentru componente precum RAM, indispensabile at\u00e2t \u00een electronicele de consum, c\u00e2t \u015fi \u00een centrele de date gigantice dedicate AI.<\/p>\n<p> Bryan Ma, vicepre\u015fedintele diviziei de dispozitive la IDC, afirm\u0103 c\u0103 deficitul s-a agravat \u201dsemnificativ\u201d \u00een ultimele luni, dep\u0103\u015find toate estim\u0103rile anterioare. Ini\u0163ial, IDC prognoza o cre\u015ftere de 2% a pie\u0163ei smartphone-urilor \u00een 2026, dar \u015fi-a revizuit datele \u00een sens negativ dup\u0103 deteriorarea rapid\u0103 a situa\u0163iei.<\/p>\n<p> At\u00e2t IDC, c\u00e2t \u015fi Counterpoint anticipeaz\u0103 schimb\u0103ri structurale \u00een pia\u0163a electronicelor de consum: pre\u0163uri mai mari pentru modele noi, cicluri de \u00eenlocuire mai lungi \u015fi o migrare accelerat\u0103 a consumatorilor spre pia\u0163a second-hand, pe fondul costurilor tot mai ridicate ale memoriilor.<\/p>\n<p> Produc\u0103torii vor prioritiza segmentul mid \u015fi high-end, unde marjele sunt mai mari, iar unele branduri ar putea renun\u0163a complet la gama low-end, unde costurile de memorie reprezint\u0103 o pondere dispropor\u0163ionat\u0103.<\/p>\n<p> Marile companii precum Apple \u015fi Samsung sunt mai bine pozi\u0163ionate s\u0103 reziste turbulen\u0163elor, datorit\u0103 lan\u0163urilor de aprovizionare integrate, puterii de stabilire a pre\u0163urilor \u015fi orient\u0103rii spre modele premium. \u00cen plus, brandurile premium domin\u0103 chiar \u015fi pia\u0163a second-hand, datorit\u0103 \u201eatrac\u0163iei aspira\u0163ionale\u201d, arat\u0103 Counterpoint.<\/p>\n<p> Perspectivele r\u0103m\u00e2n sumbre cel pu\u0163in p\u00e2n\u0103 \u00een 2027, c\u00e2nd ar putea ap\u0103rea primele semne de revenire dac\u0103 intr\u0103 \u00een func\u0163iune noi capacit\u0103\u0163i de produc\u0163ie de memorie. IDC urm\u0103re\u015fte \u015fi eventualele intr\u0103ri pe pia\u0163\u0103 ale unor furnizori mai mici din China pentru un poten\u0163ial respiro. Chiar \u015fi a\u015fa, anali\u015ftii sunt rezerva\u0163i privind evolu\u0163ia pe termen scurt.<\/p>\n<p> Totu\u015fi, Pathak r\u0103m\u00e2ne optimist: \u201dPia\u0163a de smartphone-uri a fost mereu rezilient\u0103\u2026 la final, oamenii tot vor avea nevoie de un telefon.\u201d<\/p>\n<p> \u00a0<\/p>\n<p> <img decoding=\"async\" rel=\"nofollow\" src=\"https:\/\/www.europesays.com\/ro\/wp-content\/uploads\/2026\/03\/c.gif\" alt=\"viewscnt\" data-id=\"22362581\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Anali\u015ftii avertizeaz\u0103 c\u0103 pia\u0163a global\u0103 de smartphone-uri ar putea \u00eenregistra \u00een 2026 cel mai sever declin de p\u00e2n\u0103&hellip;\n","protected":false},"author":2,"featured_media":124693,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[5283,32658,25322,38030,41,40,38,39,38029,141,124],"class_list":{"0":"post-124692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tehnologie","8":"tag-cipuri","9":"tag-cipuri-memorie","10":"tag-declin","11":"tag-piata-smartphone-uri","12":"tag-ro","13":"tag-romana","14":"tag-romania","15":"tag-romanian","16":"tag-smartphone-uri","17":"tag-technology","18":"tag-tehnologie"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/116152436183907596","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/124692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=124692"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/124692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/124693"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=124692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=124692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=124692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}