{"id":126082,"date":"2026-03-03T14:07:14","date_gmt":"2026-03-03T14:07:14","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/126082\/"},"modified":"2026-03-03T14:07:14","modified_gmt":"2026-03-03T14:07:14","slug":"la-cocos-preluat-de-proprietarul-lidl-si-kaufland-conceptul-companiei-urmeaza-sa-fie-implementat-si-in-alte-tari-europene","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/126082\/","title":{"rendered":"La Coco\u0219, preluat de proprietarul Lidl \u0219i Kaufland. Conceptul companiei urmeaz\u0103 s\u0103 fie implementat \u0219i \u00een alte \u021b\u0103ri europene"},"content":{"rendered":"<p>Grupul german Schwarz, proprietarul Lidl \u015fi Kaufland \u015fi totodat\u0103 unul dintre cei mai mari retaileri alimentari din lume, a anun\u021bat, mar\u021bi, c\u0103 a preluat cu succes retailerul rom\u00e2n La Coco\u0219.<\/p>\n<p>\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/ro\/wp-content\/uploads\/2026\/03\/1772546834_692_index.jpeg\" alt=\"FOTO Facebook \/ Supermarket La Cocos\" width=\"1400\" height=\"750\" loading=\"eager\" class=\"svelte-h45upf\"\/><\/p>\n<p>FOTO Facebook \/ Supermarket La Cocos<\/p>\n<p>\u201eOdat\u0103 cu aprobarea autorit\u0103\u021bii rom\u00e2ne de concuren\u021b\u0103, La Coco\u0219 devine, prin preluarea majoritar\u0103 de succes, o companie a Grupului Schwarz. Aceast\u0103 achizi\u021bie strategic\u0103 reprezint\u0103 un pas decisiv pentru a asigura competitivitatea pe termen lung pe importanta pia\u021b\u0103 rom\u00e2neasc\u0103 \u0219i pentru a extinde prezen\u021ba companiilor din cadrul Grupului Schwarz \u00een Rom\u00e2nia\u201d, au afirmat reprezentan\u021bii Grupului Schwarz printr-un comunicat.<\/p>\n<p>Potrivit acestora, conceptul companiei urmeaz\u0103 s\u0103 fie implementat \u0219i \u00een alte \u021b\u0103ri europene.<\/p>\n<p>\u201eContinuarea conceptului de succes La Coco\u0219 opereaz\u0103 pe baza a\u0219a-numitului concept Hypercash, care include abord\u0103ri inovatoare \u00een comer\u021bul cu am\u0103nuntul. Acesta se caracterizeaz\u0103 prin suprafe\u021be mari de v\u00e2nzare \u0219i un sortiment de produse bine concentrat, de aproximativ 12.000 de articole\u201d, se mai arat\u0103 \u00een comunicat.<\/p>\n<p>Potrivit sursei citate, prezentarea func\u021bional\u0103 a m\u0103rfurilor permite companiei La Coco\u0219 s\u0103 minimizeze costurile opera\u021bionale \u0219i s\u0103 transfere aceste economii c\u0103tre clien\u021bi sub forma unor pre\u021buri mai mici. Acest lucru face oferta atractiv\u0103 at\u00e2t pentru gospod\u0103riile private, c\u00e2t \u0219i pentru micile \u00eentreprinderi.<\/p>\n<p>Modelul Hypercash urmeaz\u0103 s\u0103 fie dezvoltat \u00eempreun\u0103 cu actuala conducere din Rom\u00e2nia. \u0218i angaja\u021bii filialelor vor r\u0103m\u00e2ne \u00een companie dup\u0103 preluare, mai men\u021bioneaz\u0103 comunicatul.<\/p>\n<p>\u201eSuntem convin\u0219i de identitatea rom\u00e2neasc\u0103 \u0219i de for\u021ba La Coco\u0219. Prin urmare, La Coco\u0219 va fi men\u021binut\u0103 ca o companie independent\u0103. Prin investi\u021biile viitoare, ne vom consolida pozi\u021bia pe pia\u021b\u0103 \u0219i vom asigura succesul La Coco\u0219 pe termen lung. \u00cen plus, avem \u00een vedere \u0219i extinderea interna\u021bional\u0103 a modelului de afaceri Hypercash\u201d, a declarat Christian Groh, pre\u0219edinte al Consiliului de Administra\u021bie al Schwarz Corporate Solutions.<\/p>\n<p>\u201e\u00cempreun\u0103 putem accelera extinderea La Coco\u0219. Astfel, clien\u021bii din alte regiuni ale Rom\u00e2niei vor beneficia de oferta noastr\u0103, \u00een timp ce, \u00een acela\u0219i timp, vom consolida economia \u021b\u0103rii prin investi\u021biile noastre\u201d, a ad\u0103ugat \u0219i Iulian Nica, director general al La Coco\u0219.<\/p>\n<p>Potrivit acestora, extinderea presupune investi\u021bii semnificative \u00een economia Rom\u00e2niei.<\/p>\n<p><a href=\"https:\/\/adevarul.ro\/economie\/consiliul-concurentei-aproba-conditionat-preluarea-2510645.html\" rel=\"nofollow noopener\" target=\"_blank\">La Coco\u0219 este un retailer rom\u00e2n<\/a> care, de la \u00eenfiin\u021barea sa \u00een 2014, s-a impus cu succes pe segmentul Hypercash. Compania opereaz\u0103 \u00een prezent \u0219apte magazine \u00een Rom\u00e2nia \u0219i are peste 1.400 de angaja\u021bi. \u00cen 2025, La Coco\u0219 a realizat o cifr\u0103 de afaceri de aproximativ 300 de milioane de euro. Conceptul de succes al La Coco\u0219 urmeaz\u0103 s\u0103 fie extins \u00een continuare \u00een Rom\u00e2nia \u00een anii urm\u0103tori. La Coco\u0219 face parte din grupul de companii Schwarz, din care fac parte \u0219i Lidl \u0219i Kaufland.<\/p>\n<p>Grupul Schwarz este un <a href=\"https:\/\/adevarul.ro\/economie\/proprietarul-lidl-si-kaufland-vrea-sa-cumpere-un-2453283.html\" rel=\"nofollow noopener\" target=\"_blank\">grup comercial de top la nivel interna\u021bional<\/a>, cu aproximativ 14.200 de filiale \u0219i circa 595.000 de angaja\u021bi. \u00cen exerci\u021biul financiar 2024, companiile din cadrul Grupului Schwarz au realizat o cifr\u0103 de afaceri total\u0103 de 175,4 miliarde de euro. Prin ecosistemul s\u0103u unic, grupul acoper\u0103 \u00eentregul lan\u021b valoric: de la produc\u021bie \u0219i comer\u021b p\u00e2n\u0103 la reciclare \u0219i digitalizare.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupul german Schwarz, proprietarul Lidl \u015fi Kaufland \u015fi totodat\u0103 unul dintre cei mai mari retaileri alimentari din lume,&hellip;\n","protected":false},"author":2,"featured_media":126083,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[32,33,31,36,37,38330,27,3213,6207,34,35,847,25,29908,41,40,38,39,26,28,29,30],"class_list":{"0":"post-126082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-romania","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-cele-mai-populare-subiecte","11":"tag-featured-news","12":"tag-featurednews","13":"tag-grupul-schwartz","14":"tag-headlines","15":"tag-kaufland","16":"tag-la-cocos","17":"tag-latest-news","18":"tag-latestnews","19":"tag-lidl","20":"tag-news","21":"tag-retailer","22":"tag-ro","23":"tag-romana","24":"tag-romania","25":"tag-romanian","26":"tag-stiri","27":"tag-titluri","28":"tag-top-stories","29":"tag-topstories"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/116165636734354037","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/126082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=126082"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/126082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/126083"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=126082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=126082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=126082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}