{"id":126347,"date":"2026-03-03T22:25:08","date_gmt":"2026-03-03T22:25:08","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/126347\/"},"modified":"2026-03-03T22:25:08","modified_gmt":"2026-03-03T22:25:08","slug":"la-cocos-vrea-sa-se-extinda-si-in-afara-tarii-dupa-ce-a-fost-preluat-de-proprietarul-lidl","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/126347\/","title":{"rendered":"\u201eLa Coco\u0219\u201d vrea s\u0103 se extind\u0103 \u0219i \u00een afara \u021b\u0103rii, dup\u0103 ce a fost preluat de proprietarul Lidl"},"content":{"rendered":"<p>Dup\u0103 ce a anun\u021bat v\u00e2nzarea c\u0103tre grupul care de\u021bine magazinele Lidl \u0219i Kaufland, fondatorul brandului rom\u00e2nesc \u201eLa Coco\u0219\u201d a anun\u021bat c\u0103 inten\u021bioneaz\u0103 s\u0103 se extind\u0103 at\u00e2t \u00een Rom\u00e2nia, c\u00e2t \u0219i pe alte pie\u021be.<\/p>\n<p>\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/ro\/wp-content\/uploads\/2026\/03\/1772546834_692_index.jpeg\" alt=\"Magazin La Coco\u0219\" width=\"1400\" height=\"750\" loading=\"eager\" class=\"svelte-h45upf\"\/><\/p>\n<p>Proprietarul Lidl \u0219i Kaufland a preluat \u201eLa Coco\u0219\u201d. Foto arhiv\u0103<\/p>\n<p>Grupul german Schwarz, proprietarul Lidl \u015fi Kaufland, a anun\u021bat, mar\u021bi, c\u0103 <a href=\"https:\/\/adevarul.ro\/economie\/consiliul-concurentei-aproba-conditionat-preluarea-2510645.html\" target=\"_blank\" rel=\"nofollow noopener\">a preluat cu succes retailerul rom\u00e2n La Coco\u0219<\/a>.<\/p>\n<p>\n\u00cen urma tranzac\u021biei, La Coco\u0219 va continua s\u0103 opereze sub modelul hypercash existent, iar fondatorul Iulian Nica va r\u0103m\u00e2ne la conducerea companiei. <\/p>\n<p>\u201eParteneriatul cu companiile din cadrul Schwarz Group va sprijini extinderea accelerat\u0103 \u00een Rom\u00e2nia \u0219i posibil pe alte pie\u021be, p\u0103str\u00e2nd identitatea companiei \u0219i filosofia sa de pre\u021buri\u201d, a in format mar\u021bi Banca European\u0103 pentru Reconstruc\u021bie \u0219i Dezvoltare (BERD), CEECAT Capital \u0219i Morphosis Capital.<\/p>\n<p>Iulian Nica, fondator \u0219i director general al companiei La Coco\u0219 a declarat ulterior c\u0103 tranzac\u021bia \u201ereprezint\u0103 mai mult dec\u00e2t un acord strategic\u201d, confirm\u00e2nd un parcurs \u00eenceput \u00een 2014, bazat pe convingerea \u00eentr-un model diferit de retail. <\/p>\n<p>\u201eLa Coco\u0219 a crescut pas cu pas, prin \u00eencrederea clien\u021bilor \u0219i dedicarea extraordinar\u0103 a echipei care a crezut \u00een acest proiect \u00eenc\u0103 din prima zi. Le sunt recunosc\u0103tor investitorilor no\u0219tri \u2013 BERD, CEECAT Capital \u0219i Morphosis Capital \u2013 pentru \u00eencrederea acordat\u0103 viziunii noastre \u0219i pentru sprijinul strategic \u0219i expertiza oferite \u00een procesul de dezvoltare a companiei. Integrarea \u00een cadrul Schwarz Group ne ofer\u0103 resursele, expertiza \u0219i  capacitatea necesare pentru accelerarea dezvolt\u0103rii \u0219i extinderea rapid\u0103 a conceptului nostru, at\u00e2t \u00een Rom\u00e2nia, c\u00e2t \u0219i pe pie\u021be interna\u021bionale. Ceea ce nu se va schimba \u00eens\u0103 este spiritul companiei, conceptul validat de pia\u021b\u0103 \u0219i cultura antreprenorial\u0103 care ne definesc\u201d, a declarat Iulian Nica.<\/p>\n<p>Fondat \u00een 2014, La Coco\u0219 este un retailer rom\u00e2nesc de tip discount care opereaz\u0103 un model hypercash diferen\u021biat, axat pe oferirea unei selec\u021bii eficiente de produse la pre\u021buri extrem de competitive. \u00cen august 2024, fondatorul La Coco\u0219, Iulian Nica, a \u00eencheiat un parteneriat cu BERD, CEECAT Capital \u0219i Morphosis Capital pentru a accelera extinderea la nivel na\u021bional \u0219i pentru a consolida compania ca platform\u0103 de retail scalabil\u0103. \u00cen decurs de un an de la investi\u021bie, re\u021beaua La Coco\u0219 s-a extins de la trei la \u0219apte magazine la nivel na\u021bional, mai mult dec\u00e2t o dublare a num\u0103rului de unit\u0103\u021bi. \u00cen 2025, compania a generat venituri de 298 de milioane de euro, comparativ cu 227 de milioane de euro \u00een 2024, confirm\u00e2nd tendin\u021ba constant\u0103 de cre\u0219tere.<\/p>\n<p>La Coco\u0219 a fost primul concept de retail din Rom\u00e2nia care a introdus, \u00een 2014, un sistem de pre\u021buri diferen\u021biate pe trei niveluri de volum. Compania deserve\u0219te at\u00e2t clien\u021bi B2C, c\u00e2t \u0219i IMM-uri din zona B2B, oferind o gam\u0103 selectat\u0103 de produse de larg consum, inclusiv branduri consacrate, printr-un model bazat pe eficien\u021b\u0103 opera\u021bional\u0103, volume ridicate \u0219i pre\u021buri competitive. Re\u021beaua de magazine este recunoscut\u0103 pentru abordarea \u201eno-frills\u201d \u0219i <a href=\"https:\/\/adevarul.ro\/economie\/la-cocos-preluat-de-proprietarul-lidl-si-2512287.html\" target=\"_blank\" rel=\"nofollow noopener\">amplasarea strategic\u0103 \u00een zone periferice,<\/a> permi\u021b\u00e2nd men\u021binerea costurilor reduse \u0219i oferirea unei valori ridicate pentru clien\u021bi.<\/p>\n","protected":false},"excerpt":{"rendered":"Dup\u0103 ce a anun\u021bat v\u00e2nzarea c\u0103tre grupul care de\u021bine magazinele Lidl \u0219i Kaufland, fondatorul brandului rom\u00e2nesc \u201eLa Coco\u0219\u201d&hellip;\n","protected":false},"author":2,"featured_media":126083,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[25682,32,33,38392,31,242,36,37,27,38390,3213,6207,34,35,847,38391,25,41,40,38,39,26,28,29,30,38393],"class_list":{"0":"post-126347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-romania","8":"tag-berd","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-ceccat","12":"tag-cele-mai-populare-subiecte","13":"tag-extindere","14":"tag-featured-news","15":"tag-featurednews","16":"tag-headlines","17":"tag-iulian-nica","18":"tag-kaufland","19":"tag-la-cocos","20":"tag-latest-news","21":"tag-latestnews","22":"tag-lidl","23":"tag-morphosis-capital","24":"tag-news","25":"tag-ro","26":"tag-romana","27":"tag-romania","28":"tag-romanian","29":"tag-stiri","30":"tag-titluri","31":"tag-top-stories","32":"tag-topstories","33":"tag-vanzarea-la-cocos"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/116167594681266271","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/126347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=126347"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/126347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/126083"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=126347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=126347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=126347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}