{"id":129063,"date":"2026-03-07T07:55:09","date_gmt":"2026-03-07T07:55:09","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/129063\/"},"modified":"2026-03-07T07:55:09","modified_gmt":"2026-03-07T07:55:09","slug":"polonezii-care-au-detinut-magazinele-profi-si-noriel-vor-sa-investeasca-peste-20-milioane-eur-intr-un-lant-romanesc-de-sali-de-fitness","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/129063\/","title":{"rendered":"Polonezii care au de\u021binut magazinele Profi \u0219i Noriel vor s\u0103 investeasc\u0103 peste 20 milioane EUR \u00eentr-un lan\u021b rom\u00e2nesc de s\u0103li de fitness"},"content":{"rendered":"<p>Un <a href=\"https:\/\/startupcafe.ro\/fond-investitii-340-milioane-euro-afaceri-europa-centrala-est-polonezi-magazine-profi-noriel-80774\" data-type=\"link\" data-id=\"https:\/\/startupcafe.ro\/fond-investitii-340-milioane-euro-afaceri-europa-centrala-est-polonezi-magazine-profi-noriel-80774\" rel=\"nofollow noopener\" target=\"_blank\">fond polonez de investi\u021bii <\/a>a anun\u021bat vineri, \u00eentr-un comunicat transmis comunit\u0103\u021bii antreprenoriale StartupCafe.ro, c\u0103 va investi p\u00e2n\u0103 la 20,4 milioane EUR \u00eentr-un lan\u021b rom\u00e2nesc de s\u0103li de fitness.<\/p>\n<p>Enterprise Investors Fund IX, lansat de Enterprise Investors, una din cele mai mari firme de private equity din Europa Central\u0103 \u0219i de Est, a anun\u021bat c\u0103 investe\u0219te \u00een 18GYM prin achizi\u021bia unui pachet minoritar. Tranzac\u021bia este supus\u0103 avizului Consiliului Concuren\u021bei.<\/p>\n<p>Fondat \u00een 2012 de Vlad Ronea (foto) \u0219i de sora sa, Alexandra Ronea, 18GYM este unul unul din cele mai importante lan\u0163uri de s\u0103li de fitness din Rom\u00e2nia.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eEnterprise Investors intr\u0103 \u00een parteneriat cu fondatorul companiei, care va r\u0103m\u00e2ne ac\u021bionar majoritar \u0219i va continua s\u0103 conduc\u0103 afacerea\u201d, se arat\u0103 \u00een comunicatul transmis StartupCafe.ro.<\/p>\n<\/blockquote>\n<p>18GYM opereaz\u0103 37 de cluburi, cu o suprafa\u021b\u0103 medie per loca\u021bie de aproximativ 1.500 de metri p\u0103tra\u021bi. Fiecare club include zone dedicate pentru cardio, antrenament func\u021bional, aparate de for\u021b\u0103 \u0219i greut\u0103\u021bi libere. Lan\u021bul de s\u0103li de fitness spune c\u0103 \u00een 2025, num\u0103rul de abona\u0163i a crescut cu 40% iar veniturile au dep\u0103\u0219it 17 milioane EUR.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201ePia\u021ba de fitness din Rom\u00e2nia \u00eenc\u0103 are o rat\u0103 relativ sc\u0103zut\u0103 de utilizare a s\u0103lilor \u0219i r\u0103m\u00e2ne puternic fragmentat\u0103, ceea ce creeaz\u0103 oportunit\u0103\u021bi semnificative de cre\u0219tere \u0219i consolidare. Consider\u0103m c\u0103 modelul opera\u021bional validat \u0219i scalabil al 18GYM pozi\u021bioneaz\u0103 compania pentru a \u020b\u0219i extinde cota de pia\u021b\u0103 at\u00e2t organic, c\u00e2t \u0219i prin achizi\u021bii \u021bintite\u201d, a declarat Bartosz Kwiatkowski, Partener la Enterprise Investors \u0219i coordonatorul tranzac\u021biei. \u201eCererea se \u00eendreapt\u0103 c\u0103tre cluburi spa\u021bioase, bine echipate, care ofer\u0103 o experien\u021b\u0103 de antrenament de calitate la pre\u021buri competitive, iar 18GYM este bine pozi\u021bionat pentru a r\u0103spunde acestor a\u0219tept\u0103ri la scar\u0103 larg\u0103\u201d.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eDe la bun \u00eenceput, ambi\u021bia noastr\u0103 a fost s\u0103 construim cea mai accesibil\u0103 \u0219i de \u00eenalt\u0103 calitate re\u021bea de s\u0103li de fitness din Rom\u00e2nia \u0219i s\u0103 devenim liderul pie\u021bei\u201d, a spus Vlad Ronea, fondator \u0219i CEO al 18GYM. \u201eAm demonstrat c\u0103 formatul nostru rezoneaz\u0103 puternic cu membrii, iar acest parteneriat ne ofer\u0103 resursele necesare pentru a accelera expansiunea, a ridica standardele experien\u021bei oferite clien\u021bilor \u0219i a conduce urm\u0103toarea etap\u0103 de consolidare a pie\u021bei prin scalare \u0219i execu\u021bie disciplinat\u0103. \u00cen cele din urm\u0103, obiectivul nostru este s\u0103 devenim destina\u021bia preferat\u0103 pentru to\u021bi cei care vor s\u0103 fie activi \u0219i s\u0103 se \u020bngrijeasc\u0103 de starea lor general\u0103 de bine\u201d.<\/p>\n<\/blockquote>\n<p>18GYM este cea de-a opta investi\u0163ie direct\u0103 a Enterprise Investors \u00een Rom\u00e2nia, unde firma a avut o prezen\u0163\u0103 continu\u0103 din anul 2000. Incluz\u00e2nd aceast\u0103 investi\u0163ie, capitalul total investit de EI \u00een companii rom\u00e2ne\u0219ti se ridic\u0103 la 217 milioane EUR.<\/p>\n<p><a href=\"https:\/\/www.ei.com.pl\/\" target=\"_blank\" rel=\"noopener nofollow\">Enterprise Investors<\/a> este unul dintre cei mai mari juc\u0103tori de private equity din Europa Central\u0103 \u0219i de Est. Activ\u0103 din 1990, firma a str\u00e2ns zece fonduri. Acestea au investit \u0219i au angajat 2,4 miliarde EUR \u00een 162 de companii, realiz\u00e2nd 142 de exituri.<\/p>\n<p>Enterprise Investors a de\u021binut, \u00een Rom\u00e2nia, magazinele\u00a0<a href=\"https:\/\/www.ei.com.pl\/en\/enterprise-investors-exits-profi-rom-food\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Profi<\/a> (v\u00e2ndute c\u0103tre Mid Europa Partners \u0219i \u00een prezent de\u021binute de <a href=\"https:\/\/startupcafe.ro\/proprietar-mega-image-ahold-delhaize-achizitie-profi-htm-30021\" data-type=\"link\" data-id=\"https:\/\/startupcafe.ro\/proprietar-mega-image-ahold-delhaize-achizitie-profi-htm-30021\" rel=\"nofollow noopener\" target=\"_blank\">proprietarul<\/a> Mega Image),\u00a0<a href=\"https:\/\/www.ei.com.pl\/en\/enterprise-investors-takes-artima-largest-independent-supermarket-chain-romania\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">brandul de supermaketuri\u00a0Artima<\/a>, cump\u0103rat ulterior de Carrefour, brandul de materiale de\u00a0construc\u021bii\u00a0<a href=\"https:\/\/www.ei.com.pl\/en\/enterprise-investors-exits-macon-group\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Macon Deva<\/a>\u00a0\u0219i magazinele de juc\u0103rii Noriel,\u00a0<a href=\"https:\/\/startupcafe.ro\/magazine-jucarii-romania-noriel-cumparate-turci-htm-20313\" rel=\"nofollow noopener\" target=\"_blank\">v\u00e2ndute turcilor de la Sunman Group \u00een anul 2022<\/a>, a\u0219a cum s-a mai scris pe StartupCafe.ro. De asemenea, polonezii\u00a0<a href=\"https:\/\/www.ei.com.pl\/en\/ei-opens-office-romania\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">au investit \u00een\u00a0Orange Rom\u00e2nia\u00a0\u00een 1999<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Un fond polonez de investi\u021bii a anun\u021bat vineri, \u00eentr-un comunicat transmis comunit\u0103\u021bii antreprenoriale StartupCafe.ro, c\u0103 va investi p\u00e2n\u0103&hellip;\n","protected":false},"author":2,"featured_media":129064,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[39081,97,96,39082,39083,39084,39085,13085,39086,21995,41,40,38,39],"class_list":{"0":"post-129063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afaceri","8":"tag-18gym","9":"tag-afaceri","10":"tag-business","11":"tag-enterprise-investors","12":"tag-enterprise-investors-fund-ix","13":"tag-investitie-polonezi-18gym","14":"tag-lant-romanesc-sali-fitness","15":"tag-mega-image","16":"tag-noriel","17":"tag-profi","18":"tag-ro","19":"tag-romana","20":"tag-romania","21":"tag-romanian"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/116186822994102674","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/129063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=129063"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/129063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/129064"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=129063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=129063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=129063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}