{"id":140446,"date":"2026-03-20T17:46:21","date_gmt":"2026-03-20T17:46:21","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/140446\/"},"modified":"2026-03-20T17:46:21","modified_gmt":"2026-03-20T17:46:21","slug":"analiza-la-pompa-de-ce-s-a-scumpit-atat-de-mult-motorina-la-omv-explicatiile-unui-expert-in-energie","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/140446\/","title":{"rendered":"Analiz\u0103 la pomp\u0103: de ce s-a scumpit at\u00e2t de mult motorina la OMV. Explica\u021biile unui expert \u00een energie"},"content":{"rendered":"

Motorina se scumpe\u0219te accelerat, iar OMV afi\u0219eaz\u0103 cele mai mari pre\u021buri din pia\u021b\u0103. Dup\u0103 \u00eenceperea r\u0103zboiului din Orientul Mijlociu, tarifele operatorului au urcat cu p\u00e2n\u0103 la 20 de bani\/litru peste nivelul celorlalte sta\u021bii de alimentare.<\/p>\n

\t\t\t\"Benzin\u0103rie<\/p>\n

OMV a scumpit motorina cel mai mult dintre to\u021bi operatorii economici din Rom\u00e2nia. Foto arhiv\u0103<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

Potrivit datelor analizate de \u201eAdev\u0103rul\u201d, motorina standard v\u00e2ndut\u0103 de OMV s-a scumpit cu 1,35 lei\/litru din data de 27 februarie 2026<\/a>, preziua \u00eenceperii r\u0103zboiului din Iran, iar cea premium cu 1,50 lei\/litru, motorina standard fiind cu 22 de bani mai scump\u0103 dec\u00e2t cea mai ieftin\u0103 motorin\u0103 standard din alte benzin\u0103rii, iar motorina premium cu 30 de bani mai scump\u0103 dec\u00e2t cea mai ieftin\u0103 motorin\u0103 premium \u00een alte benzin\u0103rii.<\/p>\n

Expertul \u00een energie Dumitru Chis\u0103li\u021b\u0103 a explicat pentru \u201eAdev\u0103rul\u201d de ce OMV vinde cea mai scump\u0103 motorin\u0103 din Rom\u00e2nia, \u00een compara\u021bie cu pre\u021burile afi\u0219ate de ceilal\u021bi benzinari importan\u021bi. Principalul motiv este legat de marja comercial\u0103, adic\u0103 profitul brut, \u0219i c\u0103 \u00ee\u0219i permite s\u0103 creasc\u0103 pre\u021burile miz\u00e2nd pe \u201ecaptivitatea\u201d clien\u021bilor pe care \u0219i i-a format.<\/p>\n

\u201e\u00cen primul r\u00e2nd,\u00a0OMV taxeaz\u0103 segmentul captiv, nu costul.\u00cen
\ncriz\u0103, companiile nu mai pre\u021buiesc strict pe baza costului curent,
\nci pe baza a ceea ce poate suporta clientul f\u0103r\u0103 s\u0103 plece. Dac\u0103
\nai flot\u0103, rut\u0103 fix\u0103, card de combustibil, obicei de alimentare,
\npreferin\u021b\u0103 pentru anumite sta\u021bii sau convingerea c\u0103 \u201eOMV e mai
\nsigur pentru motor\u201d, e\u0219ti client mai pu\u021bin elastic. Faptul c\u0103
\nOMV Petrom raporteaz\u0103 explicit c\u0103 rezultatul din retail a crescut
\ndin margini
\nmai bune la carburant,
\niar OMV Group spune acela\u0219i lucru pentru retail, arat\u0103 direct c\u0103
\nmarja comercial\u0103 e parte din explica\u021bie, nu doar costul de
\naprovizionare\u201d, a declarat Dumitru Chis\u0103li\u021b\u0103 pentru \u201eAdev\u0103rul\u201d.<\/p>\n

\t\t\tMotorina premium este perfect\u0103 pentru cre\u0219terea profitului<\/p>\n

Pe de alt\u0103 parte, explic\u0103 expertul, c\u00e2nd
\npia\u021ba intr\u0103 \u00een tensiune, retailerul nu se uit\u0103 doar la c\u00e2t l-a
\ncostat stocul din rezervor, ci la c\u00e2t \u00eel va costa s\u0103-l \u00eenlocuiasc\u0103
\nm\u00e2ine dac\u0103 situa\u021bia se agraveaz\u0103. \u201eAsta duce la pre\u021buri ridicate
\nchiar \u00eenainte ca toate costurile reale s\u0103 fi intrat complet \u00een
\npomp\u0103. Exact asta se vede \u00een episoadele recente de scumpiri din
\nRom\u00e2nia, puse pe seama tensiunilor externe \u0219i a cota\u021biilor
\ninterna\u021bionale ale \u021bi\u021beiului \u0219i produselor petroliere\u201d, a ad\u0103ugat Chis\u0103li\u021b\u0103.\n<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

La
\nmotorina premium, spune expertul, clientul compar\u0103 mai pu\u021bin pre\u021burile \u0219i justific\u0103 mai
\nu\u0219or diferen\u021ba. \u201eCostul
\nsuplimentar real al pachetului de aditivi exist\u0103, dar nu explic\u0103
\nsingur ecarturi de peste 1 leu\/litru.
\nPremiumul func\u021bioneaz\u0103 ca un \u201evehicul de monetizare a
\nanxiet\u0103\u021bii\u201d: \u0219oferul pl\u0103te\u0219te \u00een plus ca s\u0103 cumpere lini\u0219te,
\nnu neap\u0103rat combustibil propor\u021bional mai valoros. \u00cen criz\u0103, asta
\ndevine \u0219i mai profitabil\u201d, a explicat pre\u0219edintele Asocia\u021biei Energia Inteligent\u0103.<\/p>\n

\t\t\tArhitectura de pia\u021b\u0103 format\u0103 din OMV \u0219i Petrom \u201enu \u00eenseamn\u0103 automat cartel\u201d<\/p>\n

OMV \u0219i Petrom fiind \u00een acela\u0219i grup nu e un detaliu, e arhitectur\u0103
\nde pia\u021b\u0103, puncteaz\u0103 Chis\u0103li\u021b\u0103, explic\u00e2nd c\u0103 acest lucru permite acoperirea a dou\u0103 segmente simultan: Petrom \u021bine clientul
\nsensibil la pre\u021b, OMV monetizeaz\u0103 clientul mai pu\u021bin sensibil. \u201eNu
\ntrebuie ca OMV s\u0103 fie competitiv cu Lukoil la fiecare litru; \u00eei
\najunge ca Petrom s\u0103 nu lase clientul ieftin s\u0103 fug\u0103 prea departe
\ndin grup. Cu alte cuvinte, grupul \u00ee\u0219i ap\u0103r\u0103 volumul prin Petrom
\n\u0219i \u00ee\u0219i extrage marja de profit prin OMV. OMV Petrom arat\u0103 \u0219i c\u0103 cererea
\nde retail \u00een Rom\u00e2nia a r\u0103mas \u00een linii mari stabil\u0103, ceea ce
\n\u00eenseamn\u0103 c\u0103 exist\u0103 spa\u021biu s\u0103 ridici marja f\u0103r\u0103 s\u0103 pierzi
\ndramatic volume\u201d, a declarat Dumitru Chis\u0103li\u021b\u0103 pentru \u201eAdev\u0103rul\u201d.<\/p>\n

Potrivit acestuia, \u00een criz\u0103, liderul de pre\u021b testeaz\u0103 pia\u021ba, iar ceilal\u021bi nu-l
\nurmeaz\u0103 mereu integral.\u00a0\u201eC\u00e2nd
\nun juc\u0103tor cu re\u021bea puternic\u0103 urc\u0103 primul, \u00eencearc\u0103 s\u0103 afle
\nc\u00e2t suport\u0103 pia\u021ba. Dac\u0103 ceilal\u021bi \u00eel copiaz\u0103, noul nivel devine
\n\u201enormal\u201d. Dac\u0103 nu, r\u0103m\u00e2ne cu o prim\u0103 de pre\u021b \u0219i cu o
\nclientel\u0103 mai captiv\u0103. \u00cen datele tale, exact asta pare s\u0103 se
\n\u00eent\u00e2mple: la standard OMV e doar deasupra, dar \u00eenc\u0103 aproape de
\npluton; la premium s-a desprins clar\u201d, a precizat expertul.\n<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

Dumitru Chis\u0103li\u021b\u0103 a subliniat \u00eens\u0103 c\u0103 \u201easta nu \u00eenseamn\u0103 automat cartel\u201d.\u00a0\u201ePoate fi comportament ra\u021bional
\n\u00eentr-o pia\u021b\u0103 tensionat\u0103.
\nConsiliul
\nConcuren\u021bei a spus recent c\u0103 monitorizeaz\u0103 pia\u021ba, dar nu a
\nidentificat p\u00e2n\u0103 acum \u00een\u021belegeri de tip cartel. Asta nu \u00eenseamn\u0103
\nc\u0103 pre\u021burile sunt \u201ecorecte\u201d; \u00eenseamn\u0103 doar c\u0103 nu exist\u0103,
\ncel pu\u021bin public, dovad\u0103 de coordonare ilegal\u0103. O companie poate
\nprofita de context foarte dur \u0219i perfect legal, at\u00e2t timp c\u00e2t nu
\nse \u00een\u021belege explicit cu rivalii\u201d, a declarat el, amintind c\u0103 analiza pe care a f\u0103cut-o recent privind pre\u021burile carburan\u021bilor a ar\u0103tat c\u0103 motorina era, \u00een medie, cu circa
\n10
\nbani\/l
\npeste nivelul justificat de costurile pie\u021bei, \u00eentr-o \u021bar\u0103 care
\nare infrastructur\u0103 de rafinare \u0219i logistic\u0103 ce ar trebui, \u00een mod
\nnormal, s\u0103 amortizeze \u0219ocurile.
\n<\/a><\/p>\n

Amintim c\u0103, potrivit datelor oficiale analizate de \u201eAdev\u0103rul\u201d, joi 19 martie OMV vindea motorina premium cu 10,09 lei\/litru, o cre\u0219tere cu circa 1,5 lei fa\u021b\u0103 de nivelul din data de 27 februarie c\u00e2nd pre\u021bul era de 8,60 \u2013 8,70 lei\/litru.<\/p>\n

\u00cen ce prive\u0219te pre\u021bul motorinei standard, acesta era joi 19 martie de 9,54 lei\/litru, cu 1,34 lei mai mult dec\u00e2t \u00een data de 27 februarie c\u00e2nd \u00eel vindea cu 8,20
\nlei\/litru.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Motorina se scumpe\u0219te accelerat, iar OMV afi\u0219eaz\u0103 cele mai mari pre\u021buri din pia\u021b\u0103. Dup\u0103 \u00eenceperea r\u0103zboiului din Orientul…\n","protected":false},"author":2,"featured_media":140447,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1126,18157,32,33,31,14337,36,37,27,34,35,7865,25,9384,41,40,38,39,26,28,29,30],"class_list":{"0":"post-140446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-titluri","8":"tag-analiza","9":"tag-benzinarii","10":"tag-breaking-news","11":"tag-breakingnews","12":"tag-cele-mai-populare-subiecte","13":"tag-dumitru-chisalita","14":"tag-featured-news","15":"tag-featurednews","16":"tag-headlines","17":"tag-latest-news","18":"tag-latestnews","19":"tag-motorina","20":"tag-news","21":"tag-omv","22":"tag-ro","23":"tag-romana","24":"tag-romania","25":"tag-romanian","26":"tag-stiri","27":"tag-titluri","28":"tag-top-stories","29":"tag-topstories"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/116262757096179955","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/140446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=140446"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/140446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/140447"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=140446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=140446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=140446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}