{"id":140889,"date":"2026-03-21T09:48:11","date_gmt":"2026-03-21T09:48:11","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/140889\/"},"modified":"2026-03-21T09:48:11","modified_gmt":"2026-03-21T09:48:11","slug":"roborock-a-incheiat-2025-ca-lider-pe-piata-robotilor-de-curatenie-inteligenti","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/140889\/","title":{"rendered":"Roborock a \u00eencheiat 2025 ca lider pe pia\u021ba robo\u021bilor de cur\u0103\u021benie inteligen\u021bi"},"content":{"rendered":"<p>Conform datelelor IDC pe anul 2025, pia\u021ba robo\u021bilor de cur\u0103\u021benie inteligen\u021bi este \u00een cre\u0219tere per ansamblu, iar competi\u021bia este tot mai intens\u0103. Diferen\u021bierea se pare c\u0103 se mut\u0103 treptat de la hardware la capabilit\u0103\u021bi AI \u0219i la modul \u00een care robo\u021bii pot gestiona scenarii complexe din locuin\u021b\u0103. Roborock \u00ee\u0219i consolideaz\u0103 pozi\u021bia \u00een aceast\u0103 direc\u021bie, at\u00e2t prin rezultate comerciale, c\u00e2t \u0219i prin proiectele prezentate \u00een ultimul an.<\/p>\n<p>Astfel, Roborock \u00eencheie anul 2025 \u00eentr-o pozi\u021bie solid\u0103 pe pia\u021ba global\u0103 a robo\u021bilor de cur\u0103\u021benie, conform datelor IDC. Compania a livrat 5.8 milioane de unit\u0103\u021bi la nivel mondial \u0219i a ajuns la o cot\u0103 de pia\u021b\u0103 de 17.7%, dep\u0103\u0219ind pentru prima dat\u0103 to\u021bi produc\u0103torii din categoriile extinse de robo\u021bi pentru cur\u0103\u021benie (de la aspiratoare robot la robo\u021bi de tuns gazonul). \u00cen Rom\u00e2nia, brandul continu\u0103 s\u0103 fie lider pe segmentul aspiratoarelor robot, unde domin\u0103 ca valoare a v\u00e2nz\u0103rilor \u00eenc\u0103 din 2021.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"734\" data-id=\"378951\" src=\"https:\/\/www.europesays.com\/ro\/wp-content\/uploads\/2026\/03\/idc-roborock-1200x734.png\" alt=\"\" class=\"wp-image-378951\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"817\" data-id=\"378952\" src=\"https:\/\/www.europesays.com\/ro\/wp-content\/uploads\/2026\/03\/idc.png\" alt=\"\" class=\"wp-image-378952\"  \/><\/p>\n<p>Pe segmentul strict al aspiratoarelor robotizate, Roborock se afl\u0103 \u00een fruntea clasamentelor IDC \u00eenc\u0103 din a doua jum\u0103tate a lui 2023, iar \u00een H2 2025 a ajuns la o cot\u0103 de 24.1%. Evolu\u021bia este vizibil\u0103 \u0219i \u00een datele de pia\u021b\u0103 pe trei ani: Roborock a crescut de la 14.7% \u00een 2023 la 24.1% \u00een 2025, \u00een timp ce al\u021bi juc\u0103tori importan\u021bi, au r\u0103mas relativ constan\u021bi. \u00cen aceea\u0219i perioad\u0103, Dreame a avut o ascensiune notabil\u0103, ajung\u00e2nd la 13.5% \u00een 2025.<\/p>\n<p>Cre\u0219terea Roborock se \u00eenscrie \u00eentr-un context mai larg, \u00een sensul c\u0103 pia\u021ba global\u0103 a robo\u021bilor de cur\u0103\u021benie intleigen\u021bi a ajuns la 32.7 milioane de unit\u0103\u021bi livrate \u00een 2025, cu 20.1% mai mult dec\u00e2t \u00een anul anterior. Segmentul aspiratoarelor robot a crescut cu 17.1%, iar \u00een topul produc\u0103torilor, Roborock este urmat de ECOVACS (4,7 milioane de unit\u0103\u021bi \u00een 2025) \u0219i Dreame (3,4 milioane), \u00een timp ce Xiaomi \u0219i Narwal completeaz\u0103 primele cinci pozi\u021bii.<\/p>\n<p>IDC noteaz\u0103 c\u0103 dinamica pie\u021bei este influen\u021bat\u0103 tot mai mult de integrarea tehnologiilor AI \u0219i de ritmul rapid al inova\u021biei. \u00cen acest sens, Roborock mizeaz\u0103 pe algoritmi avansa\u021bi \u0219i pe dezvoltarea unor func\u021bii care extind aria de utilizare a robo\u021bilor. <\/p>\n<p>De exemplu, <a href=\"https:\/\/ro.roborock.com\/pages\/roborock-saros-z70\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">modelul Saros Z70<\/a> introduce un bra\u021b robotic capabil s\u0103 identifice \u0219i s\u0103 mute obiecte mici, iar conceptul Saros Rover prezentat la CES 2026 exploreaz\u0103 scenarii precum cur\u0103\u021barea sc\u0103rilor sau traversarea suprafe\u021belor \u00eenclinate. Tot la CES 2026, compania a anun\u021bat modelele Saros 20 \u0219i Saros 20 Sonic, orientate spre un design mai sub\u021bire \u0219i o tranzi\u021bie mai eficient\u0103 \u00eentre tipurile de suprafe\u021be.<\/p>\n<p>Portofoliul Roborock continu\u0103 s\u0103 se extind\u0103 \u0219i \u00een afara zonei tradi\u021bionale de aspiratoare robot. <a href=\"https:\/\/gadget.ro\/ifa-2025-la-aniversarea-de-11-ani-roborock-introduce-noi-aspiratoare-si-extinde-gama-de-produse-prin-seria-outdoor-masini-robotizate-pentru-tuns-gazonul\/\" rel=\"nofollow noopener\" target=\"_blank\">\u00cen 2025, compania a intrat pe segmentul robo\u021bilor de tuns gazonul \u00een Europa<\/a>, iar \u00een 2026 a extins aceast\u0103 categorie \u0219i \u00een Statele Unite. \u00cen prezent, Roborock este prezent\u0103 \u00een peste 170 de \u021b\u0103ri \u0219i deserve\u0219te peste 22 de milioane de gospod\u0103rii, potrivit comunicatului de pres\u0103 emis.<\/p>\n","protected":false},"excerpt":{"rendered":"Conform datelelor IDC pe anul 2025, pia\u021ba robo\u021bilor de cur\u0103\u021benie inteligen\u021bi este \u00een cre\u0219tere per ansamblu, iar competi\u021bia&hellip;\n","protected":false},"author":2,"featured_media":140890,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[15682,16415,41996,41,3648,15684,39565,40,38,39,141,124],"class_list":{"0":"post-140889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tehnologie","8":"tag-aspirator-robot","9":"tag-lider","10":"tag-lider-de-piata","11":"tag-ro","12":"tag-roborock","13":"tag-robot","14":"tag-robot-aspirare","15":"tag-romana","16":"tag-romania","17":"tag-romanian","18":"tag-technology","19":"tag-tehnologie"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/140889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=140889"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/140889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/140890"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=140889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=140889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=140889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}