{"id":145468,"date":"2026-03-27T08:00:10","date_gmt":"2026-03-27T08:00:10","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/145468\/"},"modified":"2026-03-27T08:00:10","modified_gmt":"2026-03-27T08:00:10","slug":"japonezii-de-la-sony-si-honda-au-anuntat-ca-renunta-sa-mai-lanseze-modelele-electrice-afeela-desi-acestea-erau-deja-gata-de-productia-de-serie-piataauto-md","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/145468\/","title":{"rendered":"Japonezii de la Sony \u015fi Honda au anun\u0163at c\u0103 renun\u0163\u0103 s\u0103 mai lanseze modelele electrice Afeela, de\u015fi acestea erau deja gata de produc\u0163ia de serie | PiataAuto.md"},"content":{"rendered":"

\t<\/p>\n

26 Martie 2026, 12:19
Redac\u0163ia PiataAuto.md<\/p>\n

\t\t\t\t\t\tUltimele luni sunt dominate de anun\u0163uri din partea produc\u0103torilor auto prin care ace\u015ftia fie renun\u0163\u0103 total la dezvoltarea modelelor electrice, fie \u00ee\u015fi reconsider\u0103 radical priorit\u0103\u0163ile, pun\u00e2nd accent mai mare pe modelele cu combustie \u015fi reduc\u00e2nd din importan\u0163a celor electrice. Acum zece zile, Honda a anun\u0163at<\/a> c\u0103 renun\u0163\u0103 la investi\u0163iile \u00een ma\u015finile electrice, cas\u00e2nd trei modele cu inginerie deja dezvoltat\u0103, preg\u0103tite de lansare, \u015fi recunosc\u00e2nd public c\u0103 s-a focusat spre prea multe elabor\u0103ri r\u0103zle\u0163e simultan, f\u0103r\u0103 a face temeinic niciuna, \u015fi astfel a fost dep\u0103\u015fit\u0103 ireversibil de al\u0163i produc\u0103tori \u00een mobilitatea electric\u0103. Iar noi am men\u0163ionat atunci c\u0103, cel mai probabil, decizia Honda va ajunge s\u0103 se reflecte inevitabil \u015fi \u00een proiectul Afeela, pe care Honda \u00eel dezvolta \u00een parteneriat cu Sony. Acea supozi\u0163ie s-a adeverit acum, Honda \u015fi Sony anun\u0163\u00e2nd c\u0103 pun cap\u0103t acestui proiect, cas\u00e2nd cele dou\u0103 modele dezvoltate, care trebuiau lansate \u00een 2026.<\/p>\n

\n\t\t\t\t\t\tPrin Afeela, Sony \u00ee\u015fi dorea s\u0103 fac\u0103 ceea ce au reu\u015fit Xiaomi \u015fi Huwei \u00een China, trec\u00e2nd din tab\u0103ra unui produc\u0103tor de electronice \u00een cea a unui produc\u0103tor auto. Xiaomi are un succes enorm \u00een China folosindu-\u015fi propria marc\u0103 \u015fi f\u0103c\u00e2nd totul independent, \u00een timp ce Huawei a implicat \u00een c\u00e2teva m\u0103rci auto in China, inclusiv Aito, \u015fi aceste ma\u015fini au de asemenea succes notabil. Ba chiar am putea spune c\u0103 tocmai experien\u0163a enorm\u0103 \u00een electronice a celor dou\u0103 companii le-a dat avantaje competitive enorme \u00een China, f\u0103c\u00e2ndu-se s\u0103 fie percepute mai hi-tech dec\u00e2t concuren\u0163a \u015fi culeg\u00e2nd prolific din segmentul premium, ocupat anterior de m\u0103rcile germane.\n\t\t\t\t\t<\/p>\n

\t\t\t\t\t\tFoto: Xiaomi SU7<\/p>\n

Cele dou\u0103 companii japoneze reu\u015fiser\u0103 s\u0103 fondeze o companie comun\u0103, Sony Honda Mobility (SHM), care avea sarcina dezvolt\u0103rii viitoarelor modele \u015fi eventual plasarea lor \u00een produc\u0163ie la fabricile Honda. Afeela 1 era modelul cu cea mai avansat\u0103 dezvoltare, fiind sedanul care a fost dezv\u0103luit primul \u015fi care urma s\u0103 fie lansat oficial \u00een doar c\u00e2teva luni. Ba chiar \u00een fabrica din Ohio au fost derulate deja \u015fi testele de pre produc\u0163ie.\n\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tPrin urmare, modelul avea deja \u00eentreaga inginerie dezvoltat\u0103 \u015fi testat\u0103, fiind efectiv gata de plasarea \u00een produc\u0163ia de serie. \u015ei acesta urma s\u0103 aib\u0103 un pre\u0163 de peste 100.000 dolari \u00een versiunile ini\u0163iale de lansare, cu promisiunea c\u0103 ulterior trebuiau s\u0103 urmeze \u015fi versiuni de sub 100 mii.\n\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tCu toate astea, niponii au decis c\u0103 nu mai lanseaz\u0103 acest model, arunc\u00e2nd toat\u0103 munca ultimilor ani \u00een arhiva proiectelor e\u015fuate \u00eenainte de lansare. Acela\u015fi lucru se va \u00eent\u00e2mpla \u015fi cu cel de-al doilea model, un SUV, care era bazat pe aceea\u015fi platform\u0103 \u015fi era de asemenea \u00eentr-o faz\u0103 avansat\u0103 de dezvoltare.\n\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tCei de la SHM au indicat drept principalul motiv al retragerii decizia Honda de a nu mai investi \u00een modele electrice, iar platforma tehnic\u0103 pentru Afeela era una comun\u0103 \u015fi pentru modelele Honda \u015fi familia Honda 0, anulate \u015fi ele odat\u0103 cu decizia produc\u0103torului nipon. Prin urmare, Afeela nu avea cum supravie\u0163ui f\u0103r\u0103 volumele adi\u0163ionale asigurare de Honda, iar cererea redus\u0103, atestat\u0103 \u00een ultimul timp pentru ma\u015finile electrice scumpe, sugereaz\u0103 c\u0103 p\u00e2n\u0103 \u015fi lansarea ini\u0163ial\u0103 ar fi ira\u0163ional\u0103 \u015fi doar ar ad\u00e2nci m\u0103rimea pierderilor generate.\n\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tConform planurilor ini\u0163iale, modelele Afeela trebuiau s\u0103 fie fabricate \u00een SUA, urm\u00e2nd s\u0103 concureze cu modele precum cele de la Lucid, Porsche sau Tesla, oferind un nivel superior de hi-tech la bord. Dar, \u00een contextul anul\u0103rii oric\u0103ror restric\u0163ii pentru modelele cu combustie \u015fi SUA \u015fi retragerii subven\u0163iilor pentru cele electrice, cererea pentru modele electrice scumpe a sc\u0103zut drastic \u015fi toat\u0103 ideea celor de la Sony \u015fi Honda nu mai e fezabil\u0103.\n\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tCele dou\u0103 companii nipone au anun\u0163at c\u0103 vor revizui relevan\u0163a p\u0103str\u0103rii companiei compune SHM, urm\u00e2nd, cel mai probabil, s\u0103 dispun\u0103 \u00eenchiderea \u015fi radierea ei, cu concedierea \u00eentregii echipe de angaja\u0163i, \u00een mare parte ingineri.\n\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tDealerii Honda din SUA s-au ar\u0103tat ferici\u0163i de vestea dispari\u0163iei Afeela de la orizont, \u00eentruc\u00e2t noua marc\u0103 trebuia s\u0103 fie v\u00e2ndute \u00een magazine proprii, dup\u0103 exemplul Lucid \u015fi Tesla, ocolind re\u0163elele de dealeri Honda.\n\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tA\u015fadar, \u00eenc\u0103 un proiect ambi\u0163ios din lumea ma\u015finilor electrice pic\u0103 sonor \u015fi pleac\u0103 \u00een istorie \u00eenainte de a fi ajuns lansat. Contextul lumii auto s-a schimbat at\u00e2t de rapid \u00een ultimii 2-3 ani, \u00eenc\u00e2t ceea ce p\u0103rea o idee curajoas\u0103 \u015fi promi\u0163\u0103toare acum doi ani, a devenit brusc irelevant \u015fi pare o cale sigur\u0103 de generare de noi pierderi financiare.\n\t\t\t\t\t<\/p>\n

\t\t\t\t\t\tIar Honda, dup\u0103 peste 15 miliarde de euro pierderi c\u00e2t a anun\u0163at c\u0103 i-au cauzat ma\u015finile electrice, nu mai vrea s\u0103 mai piard\u0103 nici m\u0103car un singur dolar cu aceste \u0084experimente\u0094. Or, a\u015fa cum anun\u0163a \u015fi \u015feful Lamborghini c\u00e2nd a declarat<\/a> c\u0103 renun\u0163\u0103 la ma\u015finile electrice, \u0084ma\u015finile electrice se pot dovedi un hobby prea scump pentru un produc\u0103tor auto\u0094. \u015ei experien\u0163a ultimilor ani demonstreaz\u0103 c\u0103 interesul pentru ma\u015finile electrice e \u015fi mai volatil dac\u0103 acestea sunt scumpe, de 100 mii dolari \u015fi mai mult.<\/p>\n

\t\t<\/a><\/p>\n

1<\/p>\n

20,408<\/p>\n

<\/p>\n

\t\"\u00cenapoi\"<\/a><\/p>\n

\u015eTIRI DE CARE A\u0162I PUTEA FI INTERESAT<\/p>\n

TESTE DRIVE DE CARE A\u0162I PUTEA FI INTERESAT<\/p>\n

\t\t\t\t\t\t\t\t\"Test<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"26 Martie 2026, 12:19Redac\u0163ia PiataAuto.md Ultimele luni sunt dominate de anun\u0163uri din partea produc\u0103torilor auto prin care ace\u015ftia…\n","protected":false},"author":2,"featured_media":145469,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[97,42980,2262,96,305,17533,13506,12345,42979,2643,8172,8138,41,40,38,39,17534,164],"class_list":{"0":"post-145468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afaceri","8":"tag-afaceri","9":"tag-afeela","10":"tag-anuntat","11":"tag-business","12":"tag-electrice","13":"tag-gata","14":"tag-honda","15":"tag-japonezi","16":"tag-lanseze","17":"tag-modele","18":"tag-productie","19":"tag-renunta","20":"tag-ro","21":"tag-romana","22":"tag-romania","23":"tag-romanian","24":"tag-serie","25":"tag-sony"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/116300089094803251","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/145468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=145468"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/145468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/145469"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=145468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=145468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=145468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}