{"id":196118,"date":"2026-06-03T11:55:13","date_gmt":"2026-06-03T11:55:13","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/196118\/"},"modified":"2026-06-03T11:55:13","modified_gmt":"2026-06-03T11:55:13","slug":"colosul-comertului-online-romanesc-emag-pe-pierderi-tot-mai-mari-mai-putini-angajati","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/196118\/","title":{"rendered":"Colosul comer\u021bului online rom\u00e2nesc, eMag, pe pierderi tot mai mari. Mai pu\u021bini angaja\u021bi"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Compania Dante International, care de\u021bine cel mai mare business de comer\u021b online din Rom\u00e2nia, eMag, a ie\u0219it pe pierderi \u0219i \u00een anul 2025, aproape duble fa\u021b\u0103 de 2024, \u00een timp ce num\u0103rul de angaja\u021bi a sc\u0103zut, potrivit datelor publicate recent de Ministerul Finan\u021belor.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u00cen 2025, firma eMag a ob\u021binut venituri de 8,96 miliarde de lei (\u00een sc\u0103dere cu 1,15% fa\u021b\u0103 de anul 2024) \u0219i a ie\u0219it pe pierderi de 370,68 milioane de lei (cu 93,6% mai mai dec\u00e2t \u00een anul 2024), conform <a href=\"https:\/\/mfinante.gov.ro\/domenii\/informatii-contribuabili\/persoane-juridice\/info-pj-selectie-dupa-cui\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/mfinante.gov.ro\/domenii\/informatii-contribuabili\/persoane-juridice\/info-pj-selectie-dupa-cui\" rel=\"noreferrer noopener nofollow\">datelor oficiale. \u00a0<\/a><\/p>\n<p class=\"wp-block-paragraph\">De asemenea, num\u0103rul de angaja\u021bi ai companiei Dante International a sc\u0103zut de la 3191 \u00een anul 2024 la 2889 \u00een anul 2025. Astfel, personalul firmei s-a diminuat cu 302 oameni, reprezent\u00e2nd o reducere de 10% \u00een 2025 fa\u021b\u0103 de 2024. \u00cen aprilie 2026, compania de e-commerce de\u021binut\u0103 de fondul de investi\u021bii sud-african Naspers,<a href=\"https:\/\/startupcafe.ro\/emag-face-concedieri-am-fost-nevoiti-sa-luam-decizia-de-a-ne-reorganiza-intern-97408\" data-type=\"link\" data-id=\"https:\/\/startupcafe.ro\/emag-face-concedieri-am-fost-nevoiti-sa-luam-decizia-de-a-ne-reorganiza-intern-97408\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> a anun\u021bat disponibilizarea <\/a>unui procent de 3% din angaja\u021bi, ceea ce \u00eenseamn\u0103 c\u0103 aproximativ 100 de oameni au mai plecat din firm\u0103 \u00een 2026.<\/p>\n<p><a href=\"https:\/\/www.europesays.com\/ro\/wp-content\/uploads\/2026\/06\/emag-2025.png\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"886\" data-attachment-id=\"100671\" data-permalink=\"https:\/\/startupcafe.ro\/colos-comert-online-romanesc-emag-pierderi-mai-mari-angajati-100670\/emag-2025\" data-orig-file=\"https:\/\/www.europesays.com\/ro\/wp-content\/uploads\/2026\/06\/emag-2025.png\" data-orig-size=\"940,886\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"emag-2025\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.europesays.com\/ro\/wp-content\/uploads\/2026\/06\/emag-2025.png?w=940\" src=\"https:\/\/www.europesays.com\/ro\/wp-content\/uploads\/2026\/06\/emag-2025.png\" alt=\"\" class=\"wp-image-100671\"  \/><\/a><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201e\u00cen ultimii ani, Grupul eMAG a crescut accelerat, ajung\u00e2nd la peste 11 milioane de desc\u0103rc\u0103ri ale aplica\u021biei, 7 milioane de clien\u021bi \u0219i peste 64.000 de selleri activi.\u00a0\u00a0Aceast\u0103 dimensiune vine cu responsabilitatea construirii unui business sustenabil financiar pe termen lung, dar \u0219i organizat eficient, fa\u021b\u0103 de milioanele de clien\u021bi, miile de selleri \u0219i parteneri la nivel regional.\u00a0\u00a0Din acest motiv, am fost nevoi\u021bi s\u0103 lu\u0103m decizia de a ne reorganiza intern.\u00a0\u00a0<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Concret, aceast\u0103 reorganizare presupune reducerea echipei cu un procent de aproximativ 3%, m\u0103sur\u0103 care vizeaz\u0103 roluri din mai multe departamente ale organiza\u021biei. Colegii afecta\u021bi au tot sprijinul nostru \u00een aceast\u0103 perioad\u0103.\u00a0\u00a0\u00centotdeauna ne-am propus s\u0103 dezvolt\u0103m un ecosistem regional, iar acest lucru nu se schimb\u0103. Ponderea sectorului de e-commerce \u00een SEE ajug\u00e2nd la 11% din total pia\u021b\u0103 retail, \u00een timp ce pie\u021bele avansate sunt la aproape 40%. Acest ecart ne indic\u0103 poten\u021bialul ridicat de cre\u0219tere al sectorului, lucru ce ne determin\u0103 s\u0103 r\u0103m\u00e2nem dedica\u021bi pie\u021belor \u00een care activ\u0103m\u201d, au afirmat reprezentan\u021bii eMAG, \u00een aprilie 2026.\u00a0<\/p>\n<\/blockquote>\n<p class=\"wp-block-paragraph\">La finalul lunii aprilie 2026, Irina Pencea, care ocupa pozi\u021bia de general manager pentru Rom\u00e2nia, Bulgaria \u0219i Ungaria al eMAG, a plecat din companie. Firma a transmis c\u0103 decizia ei a fost \u201euna personal\u0103\u201d \u0219i c\u0103 a marcat \u201e\u00eencheierea unui ciclu de 4 ani \u00een care a condus opera\u021biunile celei mai mari platforme de comer\u021b online din regiune\u201d. \u00a0<\/p>\n<p class=\"wp-block-paragraph\">Reamintim c\u0103, de la 1 ianuarie 2026, Guvernul Bolojan a introdus a\u0219a-numita \u201etax\u0103 Temu\u201d, de 25 de lei, pl\u0103tit\u0103 de consumatori pentru fiecare colet adus din afara Uniunii Europene, care are o valoare sub 150 EUR. Ministerul Finan\u021belor <a href=\"https:\/\/startupcafe.ro\/taxa-temu-cate-colete-extracomunitare-au-intrat-in-romania-de-la-anuntarea-masurii-si-alte-clarificari-de-la-ministerul-finantelor-93972\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/startupcafe.ro\/taxa-temu-cate-colete-extracomunitare-au-intrat-in-romania-de-la-anuntarea-masurii-si-alte-clarificari-de-la-ministerul-finantelor-93972\" rel=\"noreferrer noopener nofollow\">a sus\u021binut <\/a>c\u0103 m\u0103sursa, introdus\u0103 prin Legea nr. 239\/2025 (Pachetul 2 fiscal), \u201eare un scop fiscal \u0219i de reglementare a fluxurilor de comer\u021b electronic, \u00eentr-un context \u00een care volumele acestor importuri au crescut semnificativ \u00een ultimii ani\u201d.<\/p>\n<p class=\"wp-block-paragraph\">eMAG a fost fondat \u00een anul 2001, de\u00a0<a href=\"https:\/\/ro.wikipedia.org\/wiki\/EMAG\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Radu Apostolescu, Dan Teodosescu\u00a0\u0219i\u00a0Bogdan Vlad<\/a>. Magazinul online rom\u00e2nesc a crescut destul de rapid mai ales dup\u0103 ce pachetul majoritar de ac\u021biuni a fost cump\u0103rat de Asesoft Distribution, companie controlat\u0103 atunci de Iulian Stanciu \u0219i de omul de afaceri Sebastian Ghi\u021b\u0103, de numele c\u0103ruia sunt legate o \u0219i serie \u00eentreag\u0103 de controverse. \u00cen anul 2012, eMag a fost preluat (70%) de fondul de investi\u021bii sud-african Naspers. Dintre cei 3 fondatori ai magazinului online, Radu Apostolescu a r\u0103mas ultimul \u00een companie. \u00cen 2014 \u0219i el \u0219i-a v\u00e2ndut ultimul pachet de ac\u021biuni, de 8,4%, c\u0103tre Naspers \u0219i Iulian Stanciu. Pe l\u00e2ng\u0103 fondul de investi\u021bii Naspers, doar Iulian Stanciu a mai r\u0103mas ac\u021bionar (minoritar) \u00een eMag.<\/p>\n<p class=\"wp-block-paragraph\">\u00cen 2021,<a href=\"https:\/\/www.startupcafe.ro\/afaceri\/emag-director-ceo-stanciu.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Tudor Manea<\/a>\u00a0a preluat func\u021bia de CEO al grupului eMAG de la\u00a0Iulian Stanciu, care a trecut atunci pe o pozi\u021bie de pre\u0219edinte executiv. De asemenea, \u00een 2023,\u00a0<a href=\"https:\/\/www.startupcafe.ro\/afaceri\/emag-romania-director-general.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Irina Pencea<\/a>\u00a0a fost numit\u0103 general manager al magazinului online eMAG, iar \u00een aprilie 2026 ea a demisionat.<\/p>\n<p class=\"wp-block-paragraph\">Principalele afaceri ale companiei Dante International sunt eMag, Fashion Days, Freshful. De asemenea, eMag a preluat \u0219i platforma de telefoane second-hand Flip.ro. \u00cen 2024, eMag a v\u00e2ndut platforma de livr\u0103ri Tazz c\u0103tre Wolt, companie finlandez\u0103 de\u021binut\u0103 de americanii de la DoorDash. <\/p>\n","protected":false},"excerpt":{"rendered":"Compania Dante International, care de\u021bine cel mai mare business de comer\u021b online din Rom\u00e2nia, eMag, a ie\u0219it pe&hellip;\n","protected":false},"author":2,"featured_media":196119,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[21335,3832,11694,32,33,31,44213,55616,152,14504,36,37,27,15262,34,35,4558,55617,25,55618,41,40,38,39,26,33354,28,29,30,15266,247],"class_list":["post-196118","post","type-post","status-publish","format-standard","has-post-thumbnail","category-romania","tag-21335","tag-3832","tag-11694","tag-breaking-news","tag-breakingnews","tag-cele-mai-populare-subiecte","tag-dante-international","tag-disponibilizare","tag-emag","tag-fashion-days","tag-featured-news","tag-featurednews","tag-headlines","tag-irina-pencea","tag-latest-news","tag-latestnews","tag-ministerul-finantelor","tag-naspers","tag-news","tag-pierderiu00eeangajati","tag-ro","tag-romana","tag-romania","tag-romanian","tag-stiri","tag-taxa-temu","tag-titluri","tag-top-stories","tag-topstories","tag-tudor-manea","tag-venituri"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/116686050212626021","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/196118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=196118"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/196118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/196119"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=196118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=196118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=196118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}